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- Tasks: Lead brand strategies and create compelling stories for pharmaceutical clients.
- Company: Join a leading firm experiencing exciting growth in the industry.
- Benefits: Enjoy a hybrid work environment with a collaborative team culture.
- Why this job: Be part of a creative team that values your ideas and supports your growth.
- Qualifications: Proven experience in healthcare, strong presentation skills, and knowledge of brand management.
- Other info: Mentor junior team members and lead strategic advertising pitches.
The predicted salary is between 60000 - 70000 £ per year.
Senior Brand Strategist
London – hybrid
£60,000 – £70,000
I am partnered with a leading firm who are going through an exciting growth period and looking for an experienced Senior Strategist to join their team.
Working as part of the brand team, working alongside some of the best in industry, you will have the opportunity to produce world class work for pharmaceutical clients.
This team have a great sense of collaboration, where everyone’s ideas are respected and support is at the forefront always.
The role –
- Build marketing, brand and creative strategies and compelling strategic story’s that sell the work
- Use positioning process, brand tools and track methodologies to build strong, differentiated brands based on powerful scientific foundations
- Understanding of equity management and steer brand communications to drive equity
- Develop annual brand plans and translate these into actionable plans
- Develop comprehensive on brand creative strategies based on client needs
- Provide strategic feedback to the creative team, whilst protecting the quality of the creative product
- Lead the creative validation and concept testing process
- Work well in partnership with scientific strategists, leveraging their insight and deep scientific understanding
- Build communications ideas and journeys based on behavioural insights
- Construct a customer journey tactical plan across multi-media, playing with the interaction of the differing roles of each touch-point from print to social
- Manage research and insight design, translating data into compelling insight with robust experience in both qual and quant methodologies
- Construct and run workshops from large to small client teams
- Lead and deliver strategy in advertising pitches
- Track the progression of projects through the strategic planning process, chasing up outstanding or unresolved issues to ensure work is completed on time
- Mentor juniors in the team, providing feedback and guidance
What you need –
- Full understanding of brand challenges, market situations, and which marketing tools are best for which scenarios
- Experience of equity management and can steer brand communications to drive equity
- In depth knowledge of a full range of research techniques
- Confident presentation skills and active participation in client meetings
- Excellence in PowerPoint, and visualisation of concepts and data. Can bring to life a compelling strategic story on screen
- Demonstrates influence and diplomacy in written and verbal presentations – both internally and externally facing
- Proven experience in Healthcare and Pharmaceuticals
Senior Brand Strategist employer: Albion Rye Associates
Contact Detail:
Albion Rye Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Strategist
✨Tip Number 1
Familiarize yourself with the latest trends in brand strategy, especially within the pharmaceutical sector. This will not only help you understand the market better but also allow you to speak confidently about how you can contribute to the team.
✨Tip Number 2
Network with professionals in the industry through platforms like LinkedIn. Engaging with current employees or industry leaders can provide you with valuable insights and potentially even referrals for the position.
✨Tip Number 3
Prepare to discuss specific case studies from your past experience that demonstrate your ability to build strong, differentiated brands. Highlight your understanding of equity management and how you've successfully driven brand communications in previous roles.
✨Tip Number 4
Showcase your presentation skills by creating a compelling visual portfolio of your work. Since excellence in PowerPoint is mentioned, having a few examples ready to share during discussions can set you apart from other candidates.
We think you need these skills to ace Senior Brand Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand strategy, particularly within the healthcare and pharmaceutical sectors. Use specific examples that demonstrate your understanding of brand challenges and equity management.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand strategy and your ability to create compelling narratives. Mention your experience with research techniques and how you can translate data into actionable insights.
Showcase Your Presentation Skills: Since confident presentation skills are crucial for this role, consider including a link to a portfolio or examples of past presentations. Highlight your proficiency in PowerPoint and your ability to visualize concepts effectively.
Demonstrate Collaboration: Emphasize your experience working collaboratively within teams. Provide examples of how you've mentored juniors or worked alongside scientific strategists to develop comprehensive brand strategies.
How to prepare for a job interview at Albion Rye Associates
✨Showcase Your Strategic Thinking
Prepare to discuss your approach to building marketing and brand strategies. Be ready to share specific examples of how you've developed compelling strategic stories that resonate with clients, particularly in the pharmaceutical sector.
✨Demonstrate Your Research Skills
Highlight your experience with both qualitative and quantitative research methodologies. Be prepared to explain how you've translated data into actionable insights and how this has influenced your strategic decisions in past roles.
✨Engage with Creative Processes
Discuss your experience in providing strategic feedback to creative teams. Share examples of how you've led creative validation and concept testing processes, ensuring the quality of the creative output while aligning with brand objectives.
✨Communicate Effectively
Practice your presentation skills, especially in PowerPoint. Be ready to present a strategic story visually, demonstrating your ability to engage clients and stakeholders through compelling visuals and clear messaging.
