Senior B2B Marketing Manager (London)

Our mission at NALA is to build payments for the Next Billion, transforming how money moves into Emerging Markets (Africa, Asia and beyond!). By building cutting-edge payment solutions, we’re simplifying financial transactions for individuals and businesses alike—helping them thrive in a global economy. We’re driven by innovation, community, and the belief that everyone deserves access to reliable, efficient, and affordable financial services. If you’re passionate about creating meaningful change and shaping the future of fintech in places which need them the most, join us and be part of a team that’s revolutionising financial empowerment on a global scale.

Your Mission: As a Senior Marketing Manager at Rafiki, you will have the opportunity to build and shape the marketing function for a company that is already seeing strong success. With a proven product in the B2B payments space, we are now looking to establish a stronger brand presence, expand into new markets, and improve how we engage with our customers. This role is a chance to take ownership of marketing strategy, from website relaunch and content creation to social media management and account-based marketing. You’ll play a key role in refining Rafiki’s voice, increasing brand awareness, and implementing marketing initiatives that support business growth. With ambitious expansion plans for 2025, this is an exciting opportunity to make a lasting impact by shaping a department and influencing the direction of a company that is already doing well. If you’re looking for a role where you can build something meaningful and drive real results, we’d love to hear from you.

Your Responsibilities in this Role:

• Develop and execute Rafiki’s marketing strategy, focusing on brand awareness, lead generation, and customer engagement.
• Take ownership of content and digital marketing, including the website relaunch, social media, and email marketing to drive engagement and inbound interest.
• Create and manage marketing campaigns that support sales efforts, including account-based marketing (ABM) and industry-specific initiatives.
• Work closely with the Head of Sales, aligning marketing efforts with sales objectives to ensure strong lead nurturing and conversion.
• Plan and execute thought leadership initiatives, such as case studies, roundtables, and industry reports, positioning Rafiki as a trusted player in the B2B payments space.
• Analyse and report on marketing performance, using insights to refine strategies and improve ROI.
• Support Rafiki’s expansion into new markets, ensuring a strong brand presence as we scale beyond Africa.

Must-have requirements:

• Experience in brand building, developing and executing marketing strategies that drive awareness and engagement.
• Strong background in digital marketing, with a focus on content creation across multiple channels.
• Proven experience in successfully launching new websites, including managing projects from planning to execution.
• Experience in the payments industry, with an understanding of its dynamics and challenges.
• Hands-on experience working with HubSpot for marketing automation, CRM, and campaign management.

Nice-to-have requirements:

• Experience in event planning and execution, such as industry roundtables and networking events.

Interview Process:

• Interview with Senior Talent Partner (30 minutes): An initial interview to review your experience and ensure alignment with the role and our team culture.
• Interview with Head of Sales (45 minutes): Dive deeper into your sales experience, approach, and strategic thinking. We’ll discuss how you can contribute to scaling Rafiki’s growth.
• Case Study with Head of Sales and a member of the team (30 minutes).
• Final Interview with our COO (30 minutes): A chance for you to meet with our COO, discuss your vision for the role, and ask any final questions about Rafiki’s mission and goals.

Benefits:

• 27 Days Off Plus UK Bank Holidays: Take the time to decompress. Working at a startup is hard!
• Birthday Leave: Celebrate your special day with a bonus day off to take off in that month.
• Enhanced Parental Leave: We offer 16 weeks of full pay for the primary caregiver and 4 weeks of full pay for the secondary caregiver (After a 6-month probationary period).
• Global Workspace: Get access to WeWork locations worldwide.
• Learning Budget: Fuel your growth with $1000 annually for learning and development.
• Sarabi: Themed snacks and Friday lunch focused on building great working relationships with the team.
• Monthly Socials: Join fun social events every month for great times.
• Free Coffee: Enjoy barista-style coffee at your fingertips.