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- Tasks: Lead the Peperami brand's growth through innovative marketing strategies and consumer initiatives.
- Company: Join Jack Links, a family-owned leader in protein-packed snacks with beloved brands like Peperami.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Be part of a fast-growing sector, making a real impact on brand relevance and market presence.
- Qualifications: 7+ years in FMCG marketing, strong project management, and proven success in brand management.
- Other info: Work closely with cross-functional teams to drive exciting new product launches.
The predicted salary is between 43200 - 72000 £ per year.
Nigel Wright Group is working with Paulig on this search.
Jack Links is a family-owned and value-driven business dedicated to crafting protein-packed snacks loved by consumers worldwide. They own brands such as Jack Link's, BiFi, and Peperami, which are among the fastest-growing and most innovative in the protein snack sector. We are seeking a Senior Brand Manager UK to oversee the growth of the Peperami brand in the UK and Ireland. The role involves co-developing and executing the brand marketing plan, including innovation and market implementation, leading consumer-led initiatives to increase brand relevance and penetration, and supporting sales initiatives. The position reports to the Head of the Peperami brand.
Responsibilities
- Develop and implement brand strategy and positioning, and evaluate effectiveness.
- Create marketing plans to meet brand and commercial objectives.
- Manage annual brand and communication strategies, including ATL & BTL campaigns and media planning.
- Coordinate NPD launches with R&D and operations to ensure timely delivery of new products.
- Collaborate with Category Management, Shopper, and Sales teams to develop consumer-centric propositions and communications.
- Participate in the cross-functional Country Business Team (CBT) and Marketing & Sales Team to achieve commercial targets.
- Support Shopper Marketing & Sales teams with market, brand, and product insights.
- Analyze market and consumer data to recommend growth strategies, including awareness, relevance, portfolio, pricing, and communication initiatives.
- Manage marketing budgets within set guidelines.
- Benchmark against competitors and market best practices.
Experience
- Over 7 years of FMCG marketing experience, focusing on brand management, communications, portfolio management, and product launches.
- Strong project management and cross-functional teamwork skills.
- Proven experience in ATL and BTL campaigns, including digital and social media marketing.
- Track record of successful NPD launches, driving sales growth and market penetration.
- Market knowledge of FMCG in the UK and Ireland.
- Excellent planning, prioritization, and business insight application skills.
- Ability to identify business drivers and translate them into action.
- Strong project management skills and the ability to manage complexity.
- Strategic thinker with execution and creative problem-solving abilities.
- Effective communicator who can influence others clearly and concisely.
- Self-motivated, resilient, and agile.
- Profound experience working in the UK market.
Skills
- Brand development and management.
- Media and communication management.
- Experience briefing and managing external agencies, including negotiation and budget control.
- Insights collection, analysis, and actionable results.
- Commercializing propositions in collaboration with Sales, Category Management, and Shopper Teams.
- Experience working with major FMCG brands.
Senior Brand Manager UK & IRE (Reading) employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager UK & IRE (Reading)
✨Tip Number 1
Familiarise yourself with the Peperami brand and its market positioning. Understanding the brand's unique selling points and recent marketing campaigns will help you demonstrate your knowledge during interviews and discussions.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those with experience in brand management. Engaging with industry peers can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Stay updated on the latest trends in the protein snack market and consumer behaviour in the UK and Ireland. Being able to discuss current market dynamics will showcase your strategic thinking and relevance to the role.
✨Tip Number 4
Prepare examples of successful brand management and marketing strategies you've implemented in the past. Highlighting your achievements in similar roles will demonstrate your capability to drive growth for the Peperami brand.
We think you need these skills to ace Senior Brand Manager UK & IRE (Reading)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in FMCG marketing, particularly in brand management and product launches. Use specific examples that demonstrate your success in driving sales growth and market penetration.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the Peperami brand and your understanding of the UK and Ireland markets. Discuss how your skills align with the responsibilities outlined in the job description, particularly in developing and implementing brand strategies.
Showcase Your Project Management Skills: In your application, emphasise your project management experience, especially in coordinating NPD launches and managing marketing budgets. Provide examples of how you've successfully led cross-functional teams to achieve commercial targets.
Highlight Communication Abilities: Demonstrate your effective communication skills by providing examples of how you've influenced stakeholders or collaborated with external agencies. This is crucial for the role, as it involves working closely with various teams and managing media communications.
How to prepare for a job interview at JR United Kingdom
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research Jack Link's and its brands like Peperami. Understand their market position, recent campaigns, and consumer perceptions. This knowledge will help you demonstrate your passion for the brand and your ability to contribute to its growth.
✨Showcase Your FMCG Experience
With over 7 years of FMCG marketing experience required, be prepared to discuss specific examples from your past roles. Highlight successful brand management strategies, NPD launches, and how you've driven sales growth in previous positions. Use metrics to quantify your achievements.
✨Demonstrate Cross-Functional Collaboration
This role involves working closely with various teams, so be ready to share examples of how you've successfully collaborated with R&D, Sales, and Category Management in the past. Emphasise your project management skills and how you navigate complex team dynamics.
✨Prepare for Strategic Thinking Questions
As a Senior Brand Manager, you'll need to think strategically. Prepare to discuss how you would develop and implement brand strategies for Peperami. Think about market trends, consumer insights, and competitive analysis that could inform your approach.
