Digital Marketing Manager - Automation & Paid - SaaS (York)

Digital Marketing Manager (Automation & Paid)

York (would consider remote)

£45,000 – £60,000

Are you a data-driven digital marketer who loves turning clicks into customers? We’re working with a fast-growing SaaS company that’s on the lookout for a Digital Marketing Manager to supercharge their lead generation efforts through smart automation and paid media.

This is a fantastic opportunity to join a team that truly values experimentation, optimisation, and measurable results.

What you\’ll be doing:

Marketing Automation

• Building email campaigns that get opened, clicked, and loved — via HubSpot & Intercom
• Creating automated workflows for lead nurturing, segmentation, and re-engagement
• Implementing lead scoring to support a high-performing sales team
• Keeping the CRM clean, structured, and working like a well-oiled machine
• Reporting on campaign performance with dashboards that actually get used
• Managing newsletters and keeping them fresh and consistent

Paid Media

• Owning and optimising campaigns across Google Ads, Meta, and LinkedIn
• Managing budgets, bids, targeting, and creative testing to drive high-quality leads
• A/B testing ad copy, creatives, and landing pages for continuous improvement
• Refining tracking setups (UTMs, GTM, attribution) so performance is crystal clear

✅ What we’re looking for:

• 5+ years of hands-on experience in digital marketing with a focus on paid media and automation
• Proven success managing and scaling paid ad campaigns across multiple platforms
• Advanced HubSpot skills — particularly around workflows, segmentation, and email automation
• Comfortable working with GTM, UTM tracking, attribution, and campaign analysis
• Experience running A/B tests and optimising campaigns for conversion