Digital Marketing Officer Maternity Cover

At Frasers Group we\’re rethinking retail. Through digital innovation and unique store experiences, we\’re serving our consumers with the world\’s best sports, premium and luxury brands globally. As a leader in the industry, we\’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME. Our mission – we are building the worlds most admired and compelling brand ecosystem Our purpose – we are elevating the lives of the many with access to the world\’s best brands and experiences There will be a focus on FLANNELS as it pivots further into luxury and contemporary fashion following its rapid growth across the sector, as well as FRASERS, building on the already established business as we look to expand with new stores and categories. This opportunity would suit an entrepreneurial marketeer looking to develop their marketing skills in a fast-paced, agile culture. At Frasers Group you will lead, have autonomy and make a personal difference from the day you step into the business. You will have the scope to drive marketing campaigns, devise strategies as to how brands show up across our touchpoints using your marketing and industry expertise and with that in mind, create and implement exciting offline & online marketing plans that speak to our ever-evolving consumer base. You will be the brand guardian for our fascias, and your work will inspire the wider marketing and commercial teams. As part of this role, you will be the key marketing contact for our brand partners across the group, working with them to create commercially successful marketing campaigns which meet both ours and the brand\’s objectives. You will lead supplier funding negotiations and measure the success of all campaigns based on pre-agreed commercial and marketing KPIs, implementing learnings for future campaigns to ensure the business is always developing. Drive the Marketing strategy and strategic objectives for the Premium, Luxury & Beauty divisions to drive brand and commercial growth. Oversee core and brand marketing functions across the fascia and category teams. – Lead on relationships with partner brand marketing teams, establishing partnerships with peers at each brand. – Attend seasonal sell-in meetings with brand partners to align on priorities and product buys for the season/s ahead. Oversee all campaign briefs to ensure business and brand objectives are translated into compelling creative campaigns, elevating the brands through strategic storytelling. – Manage the execution of integrated campaigns across all channel touchpoints including retail, digital, social & PR channels. – Oversee the seasonal marketing calendar and manage teams to deliver effective campaigns across their respective fascias and categories. – Own and optimise the marketing budget to ensure maximum ROI and brand impact. – Use data and analytics to review and report on performance. Partner with key channel functions across but not limited to Commercial, PR/Comms, Digital, Retail, Social, Retail Media, Membership etc to ensure alignment and seamless/consistent implementation of key marketing campaigns and messaging. Manage the established team of seven direct reports to ensure high performance against departmental strategic priorities. Along with your benefits package we also offer a wide range of perks for our colleagues: If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*. *Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world\’s biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business. Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work. Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free. Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support. Extensive marketing experience gained within the fashion and/or retail sector in senior marketing roles (8+ years). We are looking for solid experience in the industry and experience creating and implementing strategic plans with creative flair. – To hold strong relationships with brands across the industry. – Experience managing marketing budgets, as well as raising brand investment and income. – Excellent retail & digital marketing knowledge and experience working cross-functionally. – Creative instincts with a commercial mindset. –