Head of Planning & Performance - Maternity Cover

COMMS PLANNING DIRECTOR LONDON (Hybrid Working) Born Social is a global social media agency that brings social-first thinking to the brands of tomorrow. For the last 10 years, we’ve helped brands navigate and harness the chaos of social, bringing method to the madness – for household names like Guinness, Primark and Ford, and the next generation of brands like Nando’s, Peloton and Fever-Tree. As a proud B Corp, we care about People, Planet and Profit in equal measure – building a business and a culture where social-first talent can thrive. We’re proud to be part of Croud -a global, full-service digital marketing agency. Together, we operate as a unique scaled network of Intelligent, Creative Specialists, delivering better brand outcomes and unlocking potential for our people, our clients, and our communities. This is a Croud role , focused on building a new communications planning discipline across Croud and Born Social. As Comms Planning Director , you\’ll lead the connection between media, creative, and data – shaping how brands show up across the modern media landscape, with social at the heart. You\’ll play a pivotal role in bridging the brilliant creative thinking at Born Social with the media expertise at Croud, helping deliver full-funnel, social-first strategies that drive real results. ️Establishing the Comms Planning Discipline Define what Comms Planning means at Croud – a strategic layer focused on audience insight, channel strategy, and creative format opportunity. Be the face of Comms Planning to our clients. Lead the strategic output on flagship accounts, particularly where media and creative must work hand-in-hand. Connecting Media and Creative Develop a scalable Comms Planning product, with clear frameworks and templates. Lead both the Comms Planning and Social Analytics teams. Thought Leadership & Reputation Building Position Croud as a leader in Comms Planning. Comms Planning Expert: You have 8+ years of experience in comms, media, or channel strategy roles – ideally within an agency setting. You know how to connect audience insight, platform thinking, and creative strategy into one cohesive plan. Strategic Storyteller: You bring a clear point of view on how brands should show up across the media landscape – especially social. Creative x Media Connector: You thrive in the intersection of media, creative, and data. You know how to hire, develop, and inspire talent – and how to codify your thinking into repeatable products and processes. Data-Led Thinker: You’re confident working with data, collaborating with analysts, and using insights to sharpen thinking and improve outcomes. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following: Generous in spirit – our value on people, development and inclusion Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish. We are committed to offering development opportunities alongside a support system of regular performance reviews. On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include: ~25 days holiday per year with the option to purchase an additional 5 days ~ Discretionary annual performance based incentive ~ Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years ~ Recruitment Referral Bonus ~ Ride to Work Scheme ~ Railcard & Season Ticket Loan ~ Home Office Equipment (chair and screen) ~ Office Perks: Free fruit, breakfast cereals, lunches twice a week, snacks, and tea/coffee ~ Enhanced Family Leave: Including primary and secondary family leave, extended parental leave, and shared family leave. ~ Life Assurance & Income Protection ~ Medical Cash Plan ~ Pension ~ Access to Croud Campus, curated third-party learning platforms, and an IPA Membership with subsidised training and events ~ Team Off-Sites & Social Events ~ Year-round Holiday Celebrations ~ Flexible Working Options ~ Croud is an equal opportunity employer and does not discriminate on the grounds of a person\’s gender, marital status, race, religion, colour, age, disability or sexual orientation.