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For Companies At a Glance
- Tasks: Create and optimize digital marketing funnels to drive customer engagement and conversions.
- Company: Join a small engineering consultancy focused on innovative digital marketing strategies.
- Benefits: Enjoy a competitive salary, collaborative environment, and professional growth opportunities.
- Why this job: Make a real impact by transforming marketing strategies and driving business success.
- Qualifications: Expertise in HubSpot, tripwire marketing, SEO tools, and data analysis required.
- Other info: Be part of a dynamic team that values innovation and efficiency.
The predicted salary is between 36000 - 60000 £ per year.
About the Role
We are seeking a Marketing Automation & Funnel Optimization Specialist to join our team and drive growth through innovative digital marketing strategies. This role focuses on creating and optimizing customer journeys, leveraging content and automation to engage prospects, and designing low-barrier initial offers tailored for our small engineering consultancy. The ideal candidate will have expertise in tripwire marketing, email sequence automation, and lead funnel optimization while ensuring the conversion of inbound intent from our website and social media followers.
Key Responsibilities
- Funnel Creation & Customer Acquisition Strategies
- Design, implement, and optimize digital marketing and sales funnels tailored to the needs of a small engineering consultancy
- Develop and execute customer acquisition strategies by leveraging low-barrier initial offers, such as Free 30-minute Consultations or discovery Calls
- Build and execute tripwire marketing strategies, including:
- Creating email sequences that nurture prospects through the funnel
- Automating engagement tracking to monitor prospect activity and interest levels
- Ensuring the lead funnel progresses toward conversions through data-driven optimizations
- Transform existing technical content into high-performing assets for lead magnets, nurture campaigns, and upsell strategies
HubSpot Management & Marketing Automation
- Leverage HubSpot lead scoring to prioritize and segment prospects based on their interactions and engagement readiness
- Build and maintain automated workflows within HubSpot to streamline lead nurturing, follow-ups, and retargeting efforts
- Track inbound intent from website inquiries and social media followers and convert them into actionable leads
SEO & Analytics Integration
- Use SEO tools like Semrush and Google Analytics to increase visibility for key services and generate organic leads
- Monitor and optimize website traffic, campaign performance, and funnel conversion rates, providing actionable insights for continuous improvement
- Conduct keyword research and implement SEO best practices to support organic growth and audience targeting
Data Analysis & Reporting
- Analyze marketing funnels and campaign performance to identify bottlenecks and improvement opportunities
- Use data-driven insights to refine customer journeys, improve conversion rates, and maximize campaign ROI
- Create and share performance dashboards and recommendations with stakeholders
- Workflow Automation & Process Optimization
- Identify repetitive marketing tasks and implement automation solutions to improve efficiency and scalability
- Stay informed on emerging tools and strategies to enhance marketing automation and streamline processes
Qualifications & Skills
Required Experience
- Advanced knowledge of HubSpot, including lead scoring, automation workflows, and reporting
- Proven success in developing digital marketing and sales funnels, particularly in B2B or professional services contexts
- Experience implementing tripwire marketing, including automated email sequences, engagement tracking, and funnel conversion optimization
- Expertise in converting 1st-degree inbound intent from website visitors and social media followers into qualified leads and customers
- Proficiency in SEO tools like Semrush, Google Analytics, and Google Search Console for optimizing campaigns and website performance
- Strong background in marketing automation and data analysis to drive strategic decisions
Technical Skills
- Hands-on experience with HubSpot workflows, integrations, and campaign management
- Proficiency in SEO tools and analytics platforms for campaign optimization and reporting
- Basic understanding of HTML/CSS for campaign customization is a plus
Soft Skills
- Strong problem-solving and analytical abilities with a focus on actionable insights
- Excellent communication and collaboration skills to work effectively across teams
- Ability to manage multiple priorities in a fast-paced, results-driven environment
What We Offer
- Competitive salary and benefits package
- A collaborative team environment focused on innovation and impact
- Opportunities to grow professionally in marketing automation and strategy
- The chance to directly contribute to the growth and success of a small, agile consultancy firm
Ready to transform marketing with us?
We'd love to hear from you if you’re an expert in creating high-performing marketing strategies, automating workflows, and driving inbound conversions. Apply now to be part of our growing consultancy team.
About Forte Group
We are a full-service custom software delivery partner headquartered in Boca Raton, FL. With 24 years, we’ve worked with engineering departments, business leaders, and technology providers. We partner with organizations to build custom software solutions, evolve IT practices, and consistently achieve desired business outcomes.
By applying for the position, you consent to the processing of your personal data by Forte Group, including affiliated branches, for recruitment purposes. For more information on how we handle your data and your rights under GDPR, please review our Privacy Notice
Marketing Automation & Funnel Optimization Specialist employer: Forte Group
Contact Detail:
Forte Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation & Funnel Optimization Specialist
✨Tip Number 1
Familiarize yourself with HubSpot's features, especially lead scoring and automation workflows. Being able to demonstrate your proficiency in these areas during the interview will set you apart from other candidates.
✨Tip Number 2
Prepare examples of successful digital marketing funnels you've created or optimized in the past. Highlight specific metrics that showcase your impact on conversion rates and customer acquisition.
✨Tip Number 3
Stay updated on the latest trends in tripwire marketing and email automation. Showing that you're knowledgeable about current best practices can impress the hiring team and demonstrate your commitment to continuous learning.
✨Tip Number 4
Be ready to discuss how you use SEO tools like Semrush and Google Analytics to drive organic leads. Providing insights into your analytical approach will highlight your data-driven mindset, which is crucial for this role.
We think you need these skills to ace Marketing Automation & Funnel Optimization Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with marketing automation, funnel optimization, and HubSpot. Use specific examples that demonstrate your success in these areas, especially in B2B or professional services contexts.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the role. Mention your expertise in tripwire marketing and email sequence automation, and how you can contribute to the company's growth.
Showcase Relevant Projects: If possible, include links or descriptions of past projects where you've successfully implemented marketing funnels or automated workflows. This will provide concrete evidence of your capabilities and achievements.
Highlight Data-Driven Insights: Emphasize your ability to analyze data and derive actionable insights. Discuss how you've used tools like Google Analytics or Semrush to optimize campaigns and improve conversion rates in previous roles.
How to prepare for a job interview at Forte Group
✨Showcase Your Automation Expertise
Be prepared to discuss your experience with HubSpot and other marketing automation tools. Highlight specific examples of how you've implemented workflows and lead scoring to optimize customer journeys.
✨Demonstrate Your Funnel Optimization Skills
Share concrete examples of successful digital marketing and sales funnels you've developed. Discuss the strategies you used for tripwire marketing and how you nurtured leads through automated email sequences.
✨Highlight Your Data-Driven Approach
Emphasize your ability to analyze marketing funnels and campaign performance. Be ready to talk about how you've used data insights to refine customer journeys and improve conversion rates.
✨Prepare for SEO and Analytics Questions
Since SEO is crucial for this role, brush up on your knowledge of tools like Semrush and Google Analytics. Be ready to discuss how you've used these tools to increase visibility and generate organic leads.
