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- Tasks: Lead a team to sell digital marketing solutions to sports betting and casino operators.
- Company: Join the world's leading sports technology company, impacting sports, media, and betting globally.
- Benefits: Enjoy a dynamic work environment with opportunities for travel and collaboration with a global team.
- Why this job: Shape the future of digital advertising in sports while driving growth and innovation.
- Qualifications: Extensive experience in digital marketing sales and strong communication skills required.
- Other info: International travel is part of the role, engaging with key industry players.
The predicted salary is between 43200 - 72000 £ per year.
We’re the world’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on our know-how and technology to boost their business.
About the job
This role will be responsible for selling digital marketing solutions to our strategic accounts tier of sports betting operators and casino operators.
THE CHALLENGE:
This role will manage a team of client partners responsible for driving independent sales activities of digital advertising products into our strategic global clients. Lead, coach, and manage the team ensuring attainment of revenue targets and objectives. Take charge of the team sales cycle from prospecting, preparing, pitching through to gaining commitment and contracting. Maintain an accurate sales pipeline and provide business forecasts to leadership. Oversee senior relationship management and support for existing clients by actively engaging with client decision makers. Utilize your existing network and experience to secure new leads and revenue opportunities for the team and business. Be part of Sportradar’s core global ad:s team as well as the wider Global Sales Organization, collaborating and sharing best practices as you shape the strategic accounts focused advertising sales strategy. Define, test, and optimize business and pricing models with attractive offerings for key clients or partners with profitability contribution for Sportradar. Actively engage in the advertising betting ecosystem, interact with key players, establish key relationships, and gain deep understanding of the setup and needs of all stakeholders. Support and consult product teams to optimize our products and services from a sales perspective and shape the go-to-market narrative. Represent the division and company externally at events and meetings. Both domestic and international travel is required for internal and client meetings.
YOUR PROFILE:
- Extensive experience in delivering digital data-driven marketing solutions to major brands and their agencies.
- A proven track record of sales, establishing new business, and building long-term relationships with major global clients.
- Understanding of digital media business models including programmatic, paid social, and search products and services.
- Experience with building, shaping, and executing advertising, brand, and media plans.
- A strong communicator with presentation skills.
- Understanding of the sports betting ecosystem.
OUR OFFER:
Work for and shape one of the fastest-growing digital sports companies in the world. Take a key role in a dynamic growth division within Sportradar. Work together with a highly motivated and experienced global team.
Sales Director - Digital Advertising (London) employer: Sportradar AG
Contact Detail:
Sportradar AG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director - Digital Advertising (London)
✨Tip Number 1
Network actively within the sports betting and digital advertising sectors. Attend industry events, webinars, and conferences to meet key players and decision-makers. Building relationships in this niche can lead to valuable insights and potential job opportunities.
✨Tip Number 2
Familiarise yourself with the latest trends and technologies in digital marketing, especially those relevant to sports betting. Being knowledgeable about programmatic advertising, paid social, and search products will give you an edge in discussions and interviews.
✨Tip Number 3
Prepare to showcase your leadership skills and experience in managing sales teams. Be ready to discuss specific examples of how you've driven revenue growth and built long-term client relationships in previous roles.
✨Tip Number 4
Research Sportradar thoroughly, including their products, services, and market position. Understanding their business model and how they fit into the sports technology landscape will help you tailor your approach and demonstrate your genuine interest in the company.
We think you need these skills to ace Sales Director - Digital Advertising (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in digital marketing solutions, particularly in the sports betting ecosystem. Use specific examples of your achievements in sales and relationship management to demonstrate your suitability for the Sales Director role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the sports technology industry and how your background aligns with the company's mission. Mention your understanding of digital media business models and how you can contribute to the team's success in driving revenue.
Showcase Leadership Skills: Since this role involves managing a team, emphasise your leadership experience. Provide examples of how you've successfully led teams in the past, focusing on coaching, achieving targets, and fostering a collaborative environment.
Highlight Networking Experience: Discuss your existing network within the sports betting and advertising sectors. Explain how your connections can help secure new leads and revenue opportunities for the company, showcasing your ability to engage with key decision-makers.
How to prepare for a job interview at Sportradar AG
✨Know Your Digital Advertising Inside Out
Make sure you have a solid understanding of digital marketing solutions, especially in the context of sports betting and casino operators. Be prepared to discuss specific strategies and examples from your past experience that demonstrate your expertise in this area.
✨Showcase Your Leadership Skills
As a Sales Director, you'll be managing a team. Highlight your leadership style and provide examples of how you've successfully coached and motivated teams in the past. Discuss how you plan to drive sales activities and achieve revenue targets.
✨Understand the Sports Betting Ecosystem
Familiarise yourself with the sports betting landscape and the key players involved. Be ready to discuss how your knowledge can help the company build relationships and secure new leads within this ecosystem.
✨Prepare for Relationship Management Questions
Expect questions about how you manage client relationships. Prepare examples of how you've engaged with decision-makers in previous roles and how you plan to maintain and grow these relationships in the future.
