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- Tasks: Lead our marketing strategy and execute growth initiatives in the Web3 gaming space.
- Company: Join a cutting-edge Web3 gaming startup backed by top industry angels, aiming to revolutionise competitive gaming.
- Benefits: Enjoy flexible hours, competitive salary, performance bonuses, and significant token allocation for growth.
- Why this job: Be part of a dynamic team pushing boundaries in gaming, with opportunities for personal and professional growth.
- Qualifications: 3+ years in growth marketing, preferably in casinos or Web3 gaming, with a strong performance marketing background.
- Other info: Work alongside experienced professionals from major companies like Google and Riot Games.
The predicted salary is between 36000 - 60000 £ per year.
About us: We're a Web3 gaming startup building the World's Most Rewarding Competitive Gaming Platform. Think Snake tournaments, Chess head-to-heads, crypto Coin Flips and more. Backed by some of the highest-profile angels in the space, we're a team of experienced professionals who have worked on $1B token launches and games like League of Legends - now we're doing to real-money skill-gaming what Stake or Rollbit did to classic casino games. To date, we've onboarded 500K+ users across our test apps, sold out NFT collections, and are now gearing up for our full platform launch. We operate like a pro sports team and are hunting a competitive, athlete-mindset teammate for this role - hustlers who work hard, give direct feedback, and stay focused on winning. Our goal: push boundaries, move fast, and build a billion-dollar consumer app.
Role Summary: TLDR: a Web3 native growth wizard with a background in casino and/or gaming marketing. Own our marketing engine, working directly with the CEO & founding team on brand, digital marketing and community building, taking the project from our successful testing phases to scale. We're looking for an experienced Growth Manager to lead our marketing strategy and execution. You'll be the strategic brain behind our growth engine, working alongside other team members who will be more focused on tactical execution. The ideal candidate comes from a casino background, with Web3 gaming or NFT/token project experience also preferred. Think 360-marketing and growth: ads, performance marketing, influencer and partnership campaigns, referral and retention flywheels, launch campaigns, affiliate programs etc.
Key Responsibilities:
- Design and execute comprehensive growth strategies - from performance marketing and ad funnels to conversion optimization and launch/GTM campaigns
- Own content strategy and social growth - oversee content creation, SEO and social media strategy
- Build scalable growth systems - create systems for influencer campaigns, referral and affiliate programs, and partnership acquisition
- Manage partnerships and business development initiatives - KOL and CM programs, activations with other communities, collabs and partnerships with Web3 partners
- Drive community growth and activation - manage our ambassador program, run quests and giveaways, coordinate game nights and community campaigns
What We're Looking For:
- 3+ years experience in growth marketing
- Experience at (crypto) casinos, and/or Web3 games, NFT projects, token or memecoin projects, or DeFi protocols
- Proven track record building marketing systems that scale consumer platforms
- Expert in performance marketing, ads, and conversion optimization
- Experience with affiliate programs and influencer marketing at scale
- Web3 native: deep understanding of Web3 community building and degen culture
- Entrepreneurial, data-driven mindset, with experience in growth experimentation
- Bonus: experience with launch campaigns, token marketing, or community airdrops
What We Offer:
- Competitive salary with performance bonuses
- A significant token allocation, with the potential for substantial growth (inspired by success stories like Revolut)
- Flexible working hours and environment, working with teammates across the globe with experience at companies like LimeWire, Google, Activision, Riot Games, and more
- A platform to lead growth, scale into an executive position, and become an industry success story - we want to enable you to create your growth engine with autonomy, build the systems you envision, and take an early stage startup to something huge
Contact Detail:
Kokomo Games Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web3 Growth Manager
✨Tip Number 1
Familiarise yourself with the latest trends in Web3 gaming and crypto casinos. Understanding the competitive landscape will not only help you speak the language of the industry but also demonstrate your passion and knowledge during discussions with our team.
✨Tip Number 2
Network within the Web3 community by attending relevant events, webinars, or online forums. Building connections with influencers and other professionals can provide insights into growth strategies and may even lead to referrals for your application.
✨Tip Number 3
Showcase your previous successes in growth marketing by preparing specific examples of campaigns you've led. Be ready to discuss how you optimised performance and scaled marketing systems, as this will resonate well with our focus on results-driven strategies.
✨Tip Number 4
Engage with our brand on social media and participate in community discussions. This will not only give you a better understanding of our culture but also allow you to demonstrate your enthusiasm and commitment to being part of our team.
We think you need these skills to ace Web3 Growth Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in growth marketing, particularly in the casino or Web3 gaming sectors. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for Web3 and competitive gaming. Discuss how your background aligns with the company's mission and how you can contribute to their growth strategy.
Showcase Relevant Projects: If you've worked on any projects related to performance marketing, influencer campaigns, or community building, be sure to include these in your application. Highlight your role and the impact of these projects.
Demonstrate Your Understanding of Web3: In your application, showcase your knowledge of Web3 culture and community dynamics. Mention any personal projects or involvement in the space that illustrates your commitment and understanding.
How to prepare for a job interview at Kokomo Games
✨Show Your Passion for Web3 and Gaming
Make sure to express your enthusiasm for Web3 technology and gaming during the interview. Share any personal projects or experiences that highlight your passion for the industry, as this will resonate with the team’s competitive and innovative spirit.
✨Demonstrate Your Growth Marketing Expertise
Prepare to discuss specific growth marketing strategies you have implemented in previous roles. Be ready to provide examples of how you’ve successfully scaled marketing systems, particularly in the casino or gaming sectors, as this aligns closely with their needs.
✨Understand Their Community and Culture
Familiarise yourself with the company’s community-building efforts and the degen culture within Web3. Show that you understand the importance of community engagement and how it can drive growth, as this is a key aspect of the role.
✨Be Ready for Tactical Discussions
Since the role involves working alongside team members focused on tactical execution, be prepared to discuss specific tactics you would employ for influencer campaigns, referral programs, and community activations. This will demonstrate your readiness to contribute to the team’s success.
