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For Companies At a Glance
- Tasks: Lead programmatic strategy for top commerce clients and optimise campaign performance.
- Company: Join a leading independent performance marketing agency with a global presence.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and learning.
- Why this job: Be part of a reputable agency that values innovation and strategic thinking.
- Qualifications: Experience in media planning and DSP campaign management is essential.
- Other info: This role requires an EU work permit.
The predicted salary is between 36000 - 60000 £ per year.
Opportunity to represent a highly reputable independent agency and own the programmatic strategy for top commerce clients.
The Company
- One of the largest independent performance marketing agencies worldwide
- Experts in Retail Media, Market Insights, Paid Media, and Streaming/CTV
- Proprietary Marketing Intelligence Technology
- Over 1000 employees with global offices
- Impressive roster of global enterprise clients
The Role
As an experienced programmatic specialist, you will develop strategic media plans, provide best practice recommendations, and optimize campaign performance. You will translate programmatic objectives into clear strategies and plans, guide activation teams to effectively manage DSP campaigns, and support the VP of Programmatic in planning new business pitches and RFPs.
Desired Skills & Experience
- As a programmatic expert, you should have a strong blend of media planning and activation experience.
- Media planning with a focus on direct response campaigns
- Hands-on setup and optimization experience with DSPs
- Experience onboarding third-party audience and ad-serving tools
Contact Detail:
Grey Matter Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Strategy Lead at Retail Media Marketing Agency (London)
✨Tip Number 1
Network with professionals in the programmatic advertising space. Attend industry events, webinars, or local meetups to connect with people who work at agencies or companies similar to the one you're applying for. This can give you insights into their culture and expectations.
✨Tip Number 2
Familiarise yourself with the latest trends and technologies in programmatic advertising. Being knowledgeable about DSPs, audience targeting, and campaign optimisation will not only boost your confidence but also impress potential employers during discussions.
✨Tip Number 3
Prepare to discuss specific case studies or examples from your past experience where you've successfully developed and executed programmatic strategies. Highlighting measurable results will demonstrate your expertise and ability to drive performance.
✨Tip Number 4
Engage with the agency's content on social media and their website. Comment on their posts or share relevant articles that align with their work. This shows your genuine interest in the company and can help you stand out as a proactive candidate.
We think you need these skills to ace Programmatic Strategy Lead at Retail Media Marketing Agency (London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Programmatic Strategy Lead. Familiarise yourself with programmatic advertising, media planning, and DSPs to tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in media planning and activation, particularly with direct response campaigns. Use specific examples that demonstrate your hands-on experience with DSPs and audience tools.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also outline how your skills align with the agency's needs. Mention your strategic thinking and ability to optimise campaign performance, as these are key aspects of the job.
Proofread Your Application: Before submitting, carefully proofread your application materials. Ensure there are no typos or grammatical errors, as attention to detail is crucial in this industry. A polished application reflects your professionalism.
How to prepare for a job interview at Grey Matter Recruitment
✨Showcase Your Programmatic Expertise
Be prepared to discuss your experience with programmatic media planning and activation. Highlight specific campaigns you've worked on, the strategies you implemented, and the results achieved. This will demonstrate your hands-on knowledge and ability to drive performance.
✨Understand the Company's Clients
Research the agency's top commerce clients and their industries. Tailor your responses to show how your skills can directly benefit these clients. This shows that you're not just interested in the role, but also in contributing to the agency's success.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges in programmatic strategy. Prepare examples from your past experiences where you successfully navigated similar situations, showcasing your problem-solving skills and strategic thinking.
✨Demonstrate Collaboration Skills
Since the role involves guiding activation teams and supporting the VP of Programmatic, be ready to discuss your experience working in teams. Share examples of how you've collaborated with others to achieve campaign goals, emphasising your communication and leadership abilities.
