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- Tasks: Lead seller acquisition efforts using innovative AI-driven marketing strategies.
- Company: Join a rapidly expanding online retailer focused on tech and growth.
- Benefits: Enjoy a dynamic work environment with opportunities for remote work and professional development.
- Why this job: Be at the forefront of AI marketing, driving real impact in a fast-paced industry.
- Qualifications: Proven B2B marketing experience with a focus on lead generation and AI analytics.
- Other info: Work directly with the CEO and influence key marketing decisions.
The predicted salary is between 43200 - 72000 £ per year.
Our client, a rapidly expanding online retailer, is seeking a highly motivated and results-oriented B2B Marketing Manager to lead their seller acquisition efforts across the UK and EU. This is a fantastic opportunity for a tech literate and data-driven marketing leader who is passionate about using cutting-edge AI-powered solutions to drive significant growth.
Reporting directly to the CEO, the successful candidate will own the full seller acquisition funnel, taking responsibility for developing and implementing innovative, AI-enhanced multichannel marketing strategies. They will be adept at utilising AI to automate and optimise outreach across platforms such as LinkedIn, email marketing, social media, and PR, ensuring efficient lead generation of e-commerce retailers, marketplace traders, and online sellers.
This high-impact role requires a strong commercial acumen, with the ability to balance cost-per-lead (CPL) and cost-per-acquisition (CPA) targets. The ideal candidate will be skilled at leveraging AI-driven analytics to continuously refine campaign performance and deliver measurable business growth.
- Developing and implementing AI-enhanced multichannel marketing strategies to attract sellers across the UK and EU.
- Deploying AI-driven LinkedIn automation, social media growth tactics, and predictive analytics to enhance outreach and engagement.
- Continuously optimising CPL and CPA using AI-driven cohort analysis to ensure high-volume lead generation with measurable efficiency.
- Leveraging AI-powered analytics tools to enhance campaign tracking, CPL/CPA monitoring, and sales funnel optimisation.
- Delivering comprehensive P&L and channel performance reporting, using AI-driven insights to refine marketing spend and maximise lead conversions.
- Driving real-time AI-based performance tracking, ensuring agility in marketing response strategies.
- Testing and iterating landing page designs with AI-generated A/B testing to improve user engagement and conversion rates.
- Developing AI-assisted PR strategies, integrating data-driven outreach to secure high-impact media placements and raise brand profile.
- Using AI-generated content recommendations to create thought leadership pieces that drive credibility and seller sign-ups.
- Establishing PR opportunities that maximise brand visibility, ensuring AI-supported translation and localisation for EU media outreach.
Proven expertise in B2B marketing, with a demonstrable track record in lead generation, AI-driven digital activation, and PR. Advanced understanding of CPL and CPA, with practical experience in optimising marketing investments using AI-powered analytics. P&L management experience, ensuring ROI-focused marketing execution. Experience in UK & EU seller acquisition, including the implementation of AI-enhanced multilingual campaigns and outreach. Strong numeracy skills, with the ability to interpret AI-driven cohort data to refine acquisition strategies.
If you are a tech-savvy, data-driven marketing leader with a passion for leveraging AI to achieve ambitious targets, we encourage you to apply.
Contact Detail:
The Candidate Recruitment Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Growth Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest AI tools and platforms that can enhance B2B marketing strategies. Being able to discuss specific technologies and how they can be applied in seller acquisition will show your expertise and enthusiasm for the role.
✨Tip Number 2
Network with professionals in the B2B marketing space, especially those who have experience with AI-driven strategies. Engaging in conversations about industry trends and sharing insights can help you stand out as a knowledgeable candidate.
✨Tip Number 3
Prepare to discuss your previous successes in lead generation and how you optimised CPL and CPA in past roles. Having concrete examples ready will demonstrate your capability to drive measurable growth.
✨Tip Number 4
Stay updated on the latest trends in e-commerce and marketplace dynamics within the UK and EU. Showing that you understand the market landscape will position you as a strong candidate who can effectively attract sellers.
We think you need these skills to ace B2B Growth Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B marketing, particularly focusing on lead generation and AI-driven strategies. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for tech and data-driven marketing. Mention how your skills align with the company's goals, especially in utilising AI for seller acquisition and campaign optimisation.
Showcase Relevant Experience: Provide examples of past projects where you successfully implemented AI-enhanced marketing strategies. Discuss your experience with P&L management and how you've optimised CPL and CPA in previous roles.
Highlight Your Analytical Skills: Emphasise your ability to interpret data and use AI-driven analytics to refine marketing strategies. Mention any tools or software you are proficient in that relate to campaign tracking and performance monitoring.
How to prepare for a job interview at The Candidate Recruitment Agency
✨Showcase Your AI Knowledge
Make sure to highlight your understanding of AI-driven marketing strategies. Discuss specific tools or techniques you've used in the past to optimise campaigns, as this role heavily relies on leveraging AI for lead generation.
✨Demonstrate Commercial Acumen
Be prepared to discuss how you've balanced cost-per-lead (CPL) and cost-per-acquisition (CPA) in previous roles. Use concrete examples to illustrate your ability to manage budgets effectively while driving growth.
✨Prepare for Data-Driven Discussions
Since this position requires strong numeracy skills, come ready to talk about how you've used data analytics to refine marketing strategies. Bring examples of how you've interpreted cohort data to improve campaign performance.
✨Highlight Multichannel Experience
This role involves implementing multichannel marketing strategies, so be sure to share your experience across various platforms like LinkedIn, email, and social media. Discuss any successful campaigns you've led that utilised these channels.
