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For Companies At a Glance
- Tasks: Drive distribution and brand visibility in independent and convenience stores.
- Company: Join a family-owned EU manufacturer in the booming FMCG sector.
- Benefits: Enjoy a flexible work environment with growth opportunities and a competitive package.
- Why this job: Be part of a supportive team that values kindness and entrepreneurial spirit.
- Qualifications: Minimum 3 years in FMCG sales; leadership experience is a plus.
- Other info: We embrace diversity and welcome candidates from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
Senior Sales Representative / Area Sales Manager – Independent & Convenience Channel
Territory-Based, Full-Time, Independent and Wholesale Channels
Join the new subsidiary of a significant EU manufacturer in one of the fastest-growing FMCG categories in the UK: nicotine and caffeine pouches. You, together with your sales team, will build retail distribution and support activities across defined metropolitan areas, especially in independent, specialist, and convenience stores.
What You’ll Do – The Job
- Build distribution. You will drive distribution and brand visibility across your territory’s key postcodes.
- Build retailer relationships. You will establish and nurture relationships with the most important points of sale to benefit the business.
- Execute promotional activities. You will present and supervise promotional activities.
- Collaborate with wholesalers. You will make sure that key wholesalers list the product, stocks flow to retailers and that any sales incentive plan is executed as planned.
- Feedback. You will provide comprehensive ongoing feedback and observations about brand performance.
Traits, Skills and Experience
- Communication skills: You love to connect with people—it gives you and them good feelings.
- High energy drive: You love to make things happen. You don’t overthink things—just get on with them. You are entrepreneurial, a good problem solver.
- Kindness: You are perceived as a kind person; you manage conflicts in a positive way.
- Can-do attitude: You have a track record of facing issues rather than running away from them.
- Responsibility: You are trustworthy, able to work without supervision, and enjoy being accountable for your results rather than finding excuses.
- Minimum 3 years of FMCG sales and promotional experience, ideally with high-growth or challenger brands.
- 1–3 years’ experience in leading sales teams or managing third-party field teams is an advantage.
- Good understanding of the independent and convenience retail landscape.
What We Offer
- We are a family-owned business operating in multiple countries and selling in dozens—professional but without the crippling controls of a multinational company.
- A friendly and flexible work environment.
- Growth opportunities as the business scales.
- A competitive package for the right candidate.
- We are inclusive: we welcome and appreciate candidates from any background (age, gender, nationality, etc.) or after a lengthier career break.
- We pride ourselves on valuing our people—many of whom work with us long term.
Contact Detail:
Continetal Performance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager (London, FMCG)
✨Tip Number 1
Familiarise yourself with the FMCG landscape, particularly in the nicotine and caffeine pouch market. Understanding current trends and competitors will help you engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those who have experience in independent and convenience retail. Attend industry events or join relevant online forums to build connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss your previous sales achievements in detail. Be ready to share specific examples of how you've built retailer relationships and executed successful promotional activities in your past roles.
✨Tip Number 4
Showcase your can-do attitude and problem-solving skills during any interactions with us. Highlight instances where you've faced challenges head-on and how your proactive approach led to positive outcomes.
We think you need these skills to ace Area Sales Manager (London, FMCG)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in FMCG sales and any leadership roles you've held. Use specific examples that demonstrate your ability to build relationships and drive distribution.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your understanding of the independent and convenience retail landscape and how your skills align with their needs.
Showcase Your Communication Skills: Since communication is key for this role, consider including examples of how you've successfully connected with clients or managed conflicts in previous positions. This will help illustrate your interpersonal skills.
Highlight Your Problem-Solving Abilities: Provide examples in your application that showcase your entrepreneurial spirit and can-do attitude. Discuss specific challenges you've faced in sales and how you overcame them to achieve results.
How to prepare for a job interview at Continetal Performance
✨Showcase Your Sales Experience
Make sure to highlight your previous experience in FMCG sales, especially any roles where you built distribution or managed relationships with retailers. Be ready to share specific examples of how you've driven sales and visibility in your past positions.
✨Demonstrate Your Communication Skills
Since the role requires strong communication abilities, prepare to discuss how you've effectively connected with clients and colleagues in the past. Think of instances where your communication led to successful outcomes or resolved conflicts.
✨Exhibit Your Can-Do Attitude
Prepare to discuss challenges you've faced in previous roles and how you tackled them head-on. This will show your potential employer that you have a proactive mindset and are not afraid to take responsibility for your results.
✨Research the Company and Market
Familiarise yourself with the company’s products, especially in the nicotine and caffeine pouch market. Understanding the independent and convenience retail landscape will help you answer questions more effectively and demonstrate your genuine interest in the role.
