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For Companies At a Glance
- Tasks: Join our marketing team to create and optimize customer retention campaigns.
- Company: A leading recruitment agency focused on impactful marketing strategies.
- Benefits: Enjoy a competitive salary, 22-25 days holiday, and enhanced pension benefits.
- Why this job: Gain hands-on experience in CRM while working in a friendly, supportive environment.
- Qualifications: 2+ years in CRM or digital marketing with strong project management skills required.
- Other info: This is a 12-month maternity cover role, perfect for gaining valuable industry experience.
The predicted salary is between 28800 - 43200 £ per year.
CRM Executive (12-Month Fixed-Term Maternity Cover)
Location : Office-Based (37.5 hours/week, Mon-Fri 9:00 am – 5:30 pm)
Salary : Competitive + Benefits
Contract : 12-Month Fixed-Term
About the Role
A leading recruitment agency is seeking a CRM Executive to join our client’s marketing team for a 12-month maternity cover. This is an excellent opportunity to take on a key role, working closely with the CRM Manager and Head of Marketing to deliver impactful customer retention campaigns.
Key Responsibilities
- Support CRM strategies to enhance customer loyalty and retention.
- Plan, execute, and optimise email and SMS marketing campaigns, including triggered and recurring communications.
- Manage the monthly email marketing calendar and ensure campaigns align with tone and brand guidelines.
- Analyse campaign performance using tools like Google Analytics and provide actionable insights.
- Generate and present regular performance reports to stakeholders.
- Assist with audience targeting, A/B testing, and day-to-day administration tasks.
About You
Essential Skills & Experience :
- 2+ years in CRM or digital marketing.
- Expertise in email campaign development and automation.
- Strong project management and analytical skills.
- Experience with A/B testing and using performance metrics to drive improvements.
Personal Qualities :
- Attention to detail and excellent communication skills.
- Team player with the ability to manage stakeholders at varying levels of seniority.
- Strong work ethic and ability to multitask effectively.
Core Benefits
- Competitive salary
- 22 days holiday (rising to 25)
- Enhanced pension, maternity, and paternity benefits
- Learning & development funding
- Social events and a friendly atmosphere
Additional Perks
- Life insurance
- Health & Wellbeing Hub (including EAP)
- Staff travel discounts and partner-exclusive offers
- Employee discounts platform and more!
CRM Exec (12 Month Maternity Cover) employer: The City Recruiter
Contact Detail:
The City Recruiter Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Exec (12 Month Maternity Cover)
✨Tip Number 1
Familiarize yourself with the latest trends in CRM and digital marketing. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to the team during the interview.
✨Tip Number 2
Prepare examples of successful email and SMS campaigns you've worked on in the past. Be ready to discuss your approach to A/B testing and how you used performance metrics to improve campaign outcomes.
✨Tip Number 3
Showcase your project management skills by discussing how you've managed multiple campaigns or projects simultaneously. Highlight any tools or methodologies you used to stay organized and meet deadlines.
✨Tip Number 4
Demonstrate your analytical abilities by preparing to discuss how you've analyzed campaign performance in the past. Be specific about the tools you used, like Google Analytics, and the insights you derived from the data.
We think you need these skills to ace CRM Exec (12 Month Maternity Cover)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM and digital marketing. Focus on relevant skills such as email campaign development, project management, and analytical abilities that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer retention and your understanding of CRM strategies. Mention specific examples from your past work that demonstrate your expertise in email marketing and A/B testing.
Highlight Analytical Skills: Since the role requires analyzing campaign performance, emphasize your experience with tools like Google Analytics. Provide examples of how you've used data to drive improvements in previous campaigns.
Showcase Team Collaboration: The job involves working closely with the CRM Manager and Head of Marketing. Highlight your ability to collaborate effectively with team members and manage stakeholders at different levels in your application.
How to prepare for a job interview at The City Recruiter
✨Showcase Your CRM Experience
Make sure to highlight your 2+ years of experience in CRM or digital marketing. Be prepared to discuss specific campaigns you've worked on and the results they achieved.
✨Demonstrate Analytical Skills
Since analyzing campaign performance is key, come ready to talk about how you've used tools like Google Analytics in the past. Share examples of how your insights led to actionable improvements.
✨Prepare for A/B Testing Discussions
Given the importance of A/B testing in this role, be ready to explain your approach to testing and optimization. Discuss any successful tests you've conducted and what you learned from them.
✨Emphasize Team Collaboration
As a team player, it's crucial to convey your ability to work with various stakeholders. Share experiences where you successfully managed relationships and collaborated on projects to achieve common goals.
