Brand Manager

Job Title: Brand Manager

Company: Healthcare Supplier

Location: West Midlands

Salary: £37,000 – £40,000

Job Summary

A leading provider of medical products is seeking a Brand Manager to develop and execute brand strategies that drive growth, awareness, and customer engagement. As a key player within the healthcare division, the Brand Manager will oversee branding, market positioning, promotional campaigns, customer insights, and brand guidelines, ensuring alignment with growth objectives.

Key Responsibilities

• Brand Strategy & Development: Define and execute a comprehensive brand strategy to strengthen the company\’s market position within the primary care sector.
• Marketing Campaigns: Plan and implement targeted marketing campaigns, ensuring consistency across all channels (digital, social media, print, and events). Manage a rolling 12-month marketing calendar.
• Product Positioning: Develop product positioning and messaging strategies that resonate with healthcare professionals and procurement teams.
• Market Research & Insights: Analyse industry trends, customer behaviour, and competitor activities to identify growth opportunities.
• Stakeholder Collaboration: Work closely with cross-functional teams including sales, category, and regulatory teams to ensure brand and campaign alignment.
• Brand Consistency: Ensure all branding efforts align with corporate guidelines and enhance brand equity, including developing brand guidelines.
• Customer Engagement: Develop and manage customer retention and engagement strategies through digital and offline channels.
• Performance Tracking: Monitor and analyse key brand performance metrics to assess effectiveness and adjust strategies as needed.
• Budget Management: Oversee brand marketing budget, ensuring cost-effective campaign execution.
• Group Collaboration: Build relationships and leverage synergies across the wider marketing community.

Requirements

• Bachelor’s degree in marketing, business, or a related field, or substantial suitable experience.
• Proven experience in brand management
• Strong understanding of branding, marketing strategies, and digital engagement.
• Ability to analyse data and translate insights into actionable strategies.
• Excellent communication and project management skills.
• Experience managing budgets and working with cross-functional teams.
• Knowledge of regulatory considerations in healthcare marketing is a plus.