Digital Specialist

Digital Specialist

Full-Time 39000 - 65000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Transform data into insights to enhance public and private sector services.
  • Company: Join a dynamic team focused on impactful digital projects across the UK.
  • Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
  • Why this job: Make a real difference while developing your analytical skills in a supportive environment.
  • Qualifications: Experience with digital analytics tools and strong analytical skills required.
  • Other info: Eligible for Security Clearance; mentoring opportunities available.

The predicted salary is between 39000 - 65000 £ per year.

Location: Hybrid – Newcastle, Edinburgh, Glasgow, Leeds, Manchester, Birmingham, London

Permanent, Full-Time

£45,000-£55,000

To be considered for an interview, please make sure your application is full in line with the job specs as found below.

Are you driven by data and motivated by impact? This role offers the opportunity to work on meaningful digital projects that improve public and private sector services. As a Digital Performance Analyst, you’ll work in multidisciplinary teams to turn data into insights and support service improvement through evidence-based decision making.

Role Summary

As a Digital Performance Analyst (Consultant level), you will:

  • Work within agile product delivery teams to design and implement performance measurement frameworks that support service goals, user needs, and KPIs.
  • Select and apply the appropriate analysis techniques to derive actionable insights from large data sets.
  • Operate within legal, technical, and ethical guidelines, ensuring compliance and best practice.
  • Guide and support junior analysts, offering feedback and mentoring to promote capability growth.
  • Understand and adapt to the needs of different stages in the product lifecycle, using appropriate performance metrics accordingly.

Essential Experience

  • Use of digital analytics platforms (e.g., Google Analytics, Splunk, Datadog).
  • Experience working in a GDS-aligned environment within a government setting.
  • Development of service performance dashboards using tools such as Google Data Studio.
  • Designing and implementing performance frameworks with measurable KPIs or OKRs.
  • Strong analytical skills: identifying relevant data sources, validating results, and interpreting insights.
  • Data handling expertise: collection, collation, cleansing, and interpretation for insight generation.
  • Effective data storytelling: using the right formats and visuals to communicate actionable insights.
  • Formulating and testing hypotheses to inform continuous service improvement.
  • Eligible for Security Clearance (minimum 5 years UK residency).

Desirable Experience

  • Visualising data with Power BI, Tableau, QlikView, Power Query or similar.
  • Experience with scripting or programming languages such as SQL, Python, R.
  • Awareness of security and data privacy best practices.
  • Recommending and influencing service or product changes based on analytical findings.
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Contact Detail:

TrueNorth® Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Digital Specialist

Tip Number 1

Familiarise yourself with the digital analytics platforms mentioned in the job description, like Google Analytics and Splunk. Having hands-on experience or even completing relevant online courses can give you a significant edge during discussions.

Tip Number 2

Showcase your understanding of performance measurement frameworks by preparing examples of how you've implemented them in past roles. Be ready to discuss specific KPIs or OKRs you've worked with and the impact they had on service improvement.

Tip Number 3

Brush up on your data storytelling skills. Prepare to explain complex data insights in simple terms, using visuals if possible. This will demonstrate your ability to communicate effectively with both technical and non-technical stakeholders.

Tip Number 4

If you have experience with programming languages like SQL or Python, be sure to highlight this during your interactions. Discussing how you've used these skills to derive insights from large datasets can set you apart from other candidates.

We think you need these skills to ace Digital Specialist

Digital Analytics Platforms (e.g., Google Analytics, Splunk, Datadog)
Performance Measurement Frameworks
Agile Methodologies
Data Analysis Techniques
Service Performance Dashboards Development
Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs)
Strong Analytical Skills
Data Handling Expertise
Effective Data Storytelling
Hypothesis Formulation and Testing
Security Clearance Eligibility
Data Visualisation Tools (e.g., Power BI, Tableau, QlikView)
Scripting or Programming Languages (e.g., SQL, Python, R)
Understanding of Security and Data Privacy Best Practices
Influencing Service or Product Changes Based on Analysis

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the Digital Performance Analyst role. Focus on your proficiency with digital analytics platforms and any experience in a GDS-aligned environment.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data-driven decision making. Mention specific projects where you've turned data into actionable insights, and how you can contribute to service improvement.

Highlight Analytical Skills: In your application, emphasise your strong analytical skills. Provide examples of how you've identified relevant data sources, validated results, and interpreted insights to inform decisions.

Showcase Data Storytelling: Demonstrate your ability to communicate insights effectively. Include examples of how you've used visuals and formats to present data findings in a clear and impactful way.

How to prepare for a job interview at TrueNorth®

Showcase Your Analytical Skills

Be prepared to discuss your experience with digital analytics platforms like Google Analytics or Splunk. Highlight specific projects where you derived actionable insights from large data sets, as this will demonstrate your ability to turn data into meaningful outcomes.

Understand Performance Frameworks

Familiarise yourself with performance measurement frameworks and KPIs relevant to the role. Be ready to explain how you've designed and implemented these in past roles, as this shows your capability to support service improvement through evidence-based decision making.

Data Storytelling is Key

Prepare examples of how you've effectively communicated complex data insights to non-technical stakeholders. Use visuals and storytelling techniques to convey your findings, as this will illustrate your ability to make data accessible and actionable.

Demonstrate Mentorship Experience

If you have experience guiding junior analysts, be sure to mention it. Discuss how you've provided feedback and support to promote their growth, as this aligns with the role's requirement to mentor others and enhance team capabilities.

Digital Specialist
TrueNorth®
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