Head of PR & Social Job at Townhouse (London)

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Marketing Central London, SouthEast WC1, United Kingdom Full-time

Description

ABOUT US:

Townhouse was created with a single goal: to disrupt and reinvent the global nail salon industry. We are the fastest-growing beauty brand in the UK, driven by a passionate and innovative team. As we continue our rapid growth, we need brilliant people (like you!) to join us and help us achieve our mission. About The Role

As Head of PR & Social at Townhouse, you will lead the development and execution of both our PR and Social Media strategies to build brand reputation, foster media relationships, and drive engagement. You will craft compelling narratives, spearhead innovative campaigns, and ensure that Townhouse remains at the forefront of the beauty industry. This is a fantastic opportunity to shape the voice of a dynamic, fast-growing brand while collaborating with top-tier media, influencers, and industry leaders. Key Responsibilities

• Develop and execute PR and Social Media strategies (Specifically on Instagram, TikTok and other relevant channels) that enhance brand awareness, engagement, and credibility.
• Establish Townhouse as the authority in the nail industry through thought leadership, trend reports, and media positioning.
• Build strong partnerships with global brands, influencers, and KOLs to amplify Townhouses presence.
• Leverage media relationships to secure editorial features and high-profile opportunities for Townhouse and our Founder.
• Oversee innovative influencer and Social Media campaigns that align with Townhouses positioning.
• Lead the Social Media team in content creation, scheduling, and community management, on Instagram, TikTok and other channels.
• Monitor PR and Social Media performance, providing data-driven insights to optimise future strategies.
• Collaborate with marketing, creative, and leadership teams to ensure a unified brand message.
• Lead and mentor a high-performing PR and Social team, fostering a culture of creativity and excellence.

About You

• Strong experience, ideally equally weighted in both PR and Social Media, preferably from within the beauty, luxury or lifestyle sector.
• Strong existing relationships with key media outlets, influencers, and KOLs.
• Proven ability to craft and execute innovative PR and Social Media campaigns across the relevant channels
• Experience in multi-site businesses and/or the US market is a plus.
• Exceptional communication, storytelling, and strategic thinking skills.
• Data-driven mindset with the ability to analyse and optimise campaign performance.
• Experience in crisis management and reputation mitigation.
• Leadership experience with a passion for team development and mentoring.

LOCATION:

Our office is based in Central London and we offer a hybrid working model, aligned with role requirements. Employee Benefits At Townhouse

• Private Healthcare & Wellness Support:
• Shopping Discounts:
• Birthday Pamper Party:
• Social Budget:
• Holiday on Us:
• Employee Discount:
• Interest-Free Advance:
• Refer a Friend:

Equal Opportunities

Townhouse is proud to be an equal opportunity employer, embracing diversity without compromise. We celebrate all qualified applicants, irrespective of race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability status. Apply Now and Be Part of Our Exceptional Team!

Role Type Permanent Full-time Mid-level Senior Company Overview

Why Townhouse? Great question. If you ask our Team Members (our term for the incredible people working with us), youll find a variety of reasons. For some, its about being part of an organisation thats shaking up a stale industry. For others, its our commitment to our employees growth, wellness, and happiness. Not to mention, were rapidly becoming recognised for our workplace culture and ethics.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Marketing Services

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