Sponsorship Sales Manager - Digital

Sponsorship Sales Manager - Digital

London Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead sponsorship sales for exciting B2B events and build lasting client relationships.
  • Company: Join a boutique events company known for high-level international summits and digital events.
  • Benefits: Enjoy hybrid work, competitive salary, uncapped commission, and career growth opportunities.
  • Why this job: Be part of a dynamic team shaping impactful events while developing your sales skills.
  • Qualifications: 1 year of B2B sales experience, ideally in events, with a consultative sales approach.
  • Other info: Opportunity for international travel to flagship summits and ongoing professional development.

The predicted salary is between 36000 - 60000 £ per year.

Location: London – Hybrid, 4 days a week, Fridays from home

An exciting opportunity to lead and elevate existing and launch event portfolios within a fast-growing B2B events company. This events company is expanding their portfolio of high-level international summits and digital events, and is seeking a dynamic Sponsorship Sales Manager to take the reins.

They are a boutique B2B events company known for producing world-class summits, roundtables, and executive dinners that bring together senior decision-makers from industries like oil & gas, manufacturing, and sustainability. With a strong reputation for bespoke, content-driven events, they are now looking for a hands-on sales person to enhance revenue and event delivery across physical and virtual formats.

The Sponsorship Sales Manager will:

  • Own the full sales cycle from prospecting and lead generation to negotiation and closing
  • Sell tailored sponsorship opportunities to senior decision-makers and global brands
  • Build and nurture long-term relationships with clients to ensure repeat business
  • Collaborate with the event content and operations teams to align packages with client objectives
  • Maintain and grow a robust pipeline using CRM tools and strategic outreach
  • Contribute to the development of launch events to help grow them into flagship events

The Sponsorship Sales Manager will need:

  • Proven B2B sales experience (roughly 1 year), ideally within the events space
  • A consultative, value-led sales approach with strong commercial acumen
  • Confidence engaging with senior executives and C-level stakeholders
  • Competitive base salary with uncapped commission and clear targets
  • Fast-track career growth within a profitable and expanding events business
  • Hybrid working with international travel to flagship summits
  • Ongoing professional development and training opportunities

Company Culture:

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Contact Detail:

The Sales Recruitment Company Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Sponsorship Sales Manager - Digital

✨Tip Number 1

Familiarise yourself with the B2B events industry, especially in sectors like oil & gas, manufacturing, and sustainability. Understanding the nuances of these industries will help you engage more effectively with potential clients and demonstrate your value during conversations.

✨Tip Number 2

Network strategically by attending relevant industry events and conferences. This will not only help you meet potential clients but also give you insights into current trends and challenges that you can address in your sales approach.

✨Tip Number 3

Develop a strong understanding of consultative selling techniques. Since the role requires a value-led sales approach, practice how to ask insightful questions that uncover client needs and position your sponsorship opportunities as tailored solutions.

✨Tip Number 4

Utilise CRM tools effectively to manage your pipeline and track interactions with clients. Being organised and proactive in following up can set you apart from other candidates and show your commitment to building long-term relationships.

We think you need these skills to ace Sponsorship Sales Manager - Digital

B2B Sales Experience
Consultative Selling
Commercial Acumen
Client Relationship Management
Lead Generation
Negotiation Skills
CRM Proficiency
Event Management Knowledge
Communication Skills
Stakeholder Engagement
Pipeline Management
Strategic Outreach
Adaptability
Team Collaboration

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant B2B sales experience, particularly in the events sector. Emphasise your consultative sales approach and any achievements in building relationships with senior decision-makers.

Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention specific examples of how you've successfully managed the sales cycle and contributed to event success in previous roles.

Showcase Your Skills: Highlight your commercial acumen and ability to engage with C-level stakeholders. Use concrete examples to demonstrate your skills in negotiation and closing deals, as well as your experience with CRM tools.

Research the Company: Familiarise yourself with the company's portfolio of events and their target industries. This knowledge will help you tailor your application and show that you're genuinely interested in contributing to their growth.

How to prepare for a job interview at The Sales Recruitment Company

✨Research the Company and Its Events

Before your interview, take the time to understand the company's portfolio of events. Familiarise yourself with their past summits and digital events, as well as their target industries like oil & gas and sustainability. This knowledge will help you demonstrate your genuine interest and align your sales strategies with their objectives.

✨Prepare for Consultative Selling

Since the role requires a consultative, value-led sales approach, be ready to discuss how you can tailor sponsorship opportunities to meet client needs. Think of examples from your past experience where you've successfully engaged with senior decision-makers and how you can apply that to this position.

✨Showcase Your Relationship-Building Skills

Building long-term relationships is key in this role. Be prepared to share specific examples of how you've nurtured client relationships in the past. Highlight your ability to maintain communication and ensure repeat business, which is crucial for success in sponsorship sales.

✨Demonstrate Your CRM Proficiency

The company expects you to maintain and grow a robust pipeline using CRM tools. Be ready to discuss your experience with CRM systems and how you've used them to track leads, manage sales cycles, and enhance outreach strategies. This will show that you're organised and data-driven in your approach.

Sponsorship Sales Manager - Digital
The Sales Recruitment Company
Location: London
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