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- Tasks: Lead email and SMS campaigns to boost engagement and sales across UK and Europe.
- Company: Join a dynamic team focused on enhancing customer experiences in retail marketing.
- Benefits: Enjoy a hybrid work model with flexibility and opportunities for professional growth.
- Why this job: Be part of a creative environment that values data-driven insights and collaboration.
- Qualifications: Degree in Marketing and 5+ years in retail marketing required; strong analytical skills essential.
- Other info: Experience with Adobe CC and knowledge of GDPR regulations is a plus.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an Email Marketing Manager to join our client in a hybrid working environment, with 3 days per week in the office and 2 days based from home.
As Email Marketing Manager you will develop and execute a strategy for email and SMS communications to drive engagement, sales, and brand loyalty across our UK and European markets. This role is key to enhancing the customer experience for both Trade and Retail customers, leveraging data-driven insights, automation, and personalization to increase footfall and conversion online and in stores.
Key Responsibilities:
- Lead the planning and execution of email and SMS campaigns, working with the Campaign and Social Media teams to identify key opportunities.
- Collaborate with CRM and Customer Marketing teams to optimize segmentation, targeting the right customers to maximize engagement.
- Monitor, track, and analyze campaign performance, making recommendations for future enhancements.
- Create monthly email plans and coordinate with the Content team for required digital assets.
- Manage relationships with external teams and suppliers to align email campaign needs and ensure brand consistency.
- Manage and enhance all automated programs, including omni-channel campaigns utilizing the Emarsys platform.
About you:
- Degree in Marketing or a related field.
- Over 5 years of experience in retail marketing, including email, SMS, CRM, and digital communications.
- Strong understanding of GDPR/PECR/DPA regulations and IP reputation management.
- Experience with Adobe CC products or similar for creating digital assets.
- Excellent planning and organizational skills to manage multiple projects and deadlines.
- Strong analytical skills for interpreting data and optimizing digital communications.
- Collaborative mindset, with the ability to work across teams.
- Demonstrated experience in people management, including development and performance management.
Email Marketing Manager employer: Trinity Resource Solutions
Contact Detail:
Trinity Resource Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in email marketing and automation tools. Being knowledgeable about platforms like Emarsys will give you an edge, as you'll be able to discuss how you can leverage these tools to enhance campaigns.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive campaign success in previous roles. Be ready to discuss specific metrics and outcomes that demonstrate your impact on engagement and sales.
✨Tip Number 3
Network with professionals in the email marketing space, especially those who have experience in retail. Engaging with industry peers can provide insights into best practices and may even lead to referrals for the position.
✨Tip Number 4
Prepare to discuss your experience with GDPR and other regulations during the interview. Understanding compliance is crucial for this role, so being able to articulate your knowledge will show you're a responsible candidate.
We think you need these skills to ace Email Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing, CRM, and digital communications. Use specific examples from your past roles that demonstrate your ability to drive engagement and sales through email campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for email marketing and how your skills align with the company's goals. Mention your understanding of GDPR regulations and your experience with tools like Emarsys, as these are crucial for the role.
Showcase Analytical Skills: Provide examples of how you've monitored and analysed campaign performance in previous roles. Highlight any data-driven decisions you made that led to successful outcomes, as this will demonstrate your analytical capabilities.
Highlight Collaboration Experience: Since the role requires working with various teams, mention instances where you've successfully collaborated with others, such as content or social media teams, to achieve common goals in your application.
How to prepare for a job interview at Trinity Resource Solutions
✨Showcase Your Email Marketing Expertise
Be prepared to discuss your previous experience in email marketing, particularly any successful campaigns you've led. Highlight specific metrics that demonstrate your impact on engagement and sales.
✨Understand GDPR and Compliance
Since the role requires a strong understanding of GDPR/PECR/DPA regulations, brush up on these laws. Be ready to explain how you have ensured compliance in past campaigns and how you would approach it in this role.
✨Demonstrate Analytical Skills
Prepare to discuss how you analyse campaign performance. Bring examples of how you've used data-driven insights to optimise campaigns and improve results, as this is crucial for the role.
✨Emphasise Collaboration and Teamwork
This position involves working closely with various teams. Share examples of how you've successfully collaborated with others in the past, especially in planning and executing campaigns.
