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For Companies At a Glance
- Tasks: Lead global strategies for Dyson across Home, Beauty, and Wearables while managing a dynamic team.
- Company: Join Team Cyclone at IPG Mediabrands, dedicated to driving innovation for Dyson worldwide.
- Benefits: Enjoy flexible hours, 25 days leave, free meals, and a supportive work culture.
- Why this job: Be part of a collaborative team that values curiosity and creativity in a fast-paced environment.
- Qualifications: Previous media agency experience and strong communication skills are essential.
- Other info: Diversity is celebrated here; adjustments during recruitment are welcomed.
The predicted salary is between 48000 - 72000 £ per year.
Team Cyclone is an IPG team dedicated to Dyson. A beacon of innovation, it is a unique part of IPG Mediabrands, run out of UM but incorporating people from all parts of the network. Dyson is not an ordinary brand. Which is why we’re looking for extraordinary people to join us. We promise an exciting journey of learning, discovery and breaking down barriers.
You will get the opportunity to work with, and learn from, some of our smartest people as we pave the way ahead for Dyson’s marketing and advertising efforts across the globe. Above all, we are looking for people who are proactive in building bridges, whether that be through team events, collaborative brainstorms or simply picking up tasks that seem to have fallen between a few chairs. People who use their curiosity and questions to open unexpected doors and solve problems.
We aspire to have ‘one global voice’, which leaves little room for ego on the team. We focus on doing what is right – not being right. Listening more than talking. It means we are open and honest with each other and that we hold each other accountable to ensure execution is on point and always joined up.
You will need to be comfortable balancing shifting priorities, delivery pressures and the challenges that come from being part of a matrix organization, but for the right candidate the awards and opportunities for personal career growth are high.
ABOUT THE ROLE
An exciting opportunity to join the team working across Dyson in a global capacity collaborating across 43 markets. As Global Planning Director, you will play a significant role in driving innovative thinking and media planning excellence from budget setting to innovation & big ideas. You will be at the centre of developing global strategies across Dyson’s three Business Units (Home, Beauty, & Wearables). You will work closely with the Global Head of Planning and be responsible for a team delivering planning, operations, and account management. You will also collaborate with strategy, audiences, analytics, and performance functions to build plans for future Dyson innovations. You should be highly organized, personable, collaborative, and confident in leading a business segment, with a focus on nurturing talent within your team.
KEY TASKS AND RESPONSIBILITIES
- To gain the respect and trust of all relevant client personnel by demonstrating knowledge, commitment, and enthusiasm for their business.
- Place the client’s needs at the heart of all delivery and build strong, meaningful relationships with client peers.
- Anticipate Dyson needs and ‘next-questions’ to bring leadership and true consultant value to your client relationship.
- Build understanding of Dyson’s business to identify areas where Team Cyclone can overcome challenges and unlock new growth opportunities for UM & IPG.
- Deliver ‘best-in-class’ work as the standard for internal & external documents and presentations.
- Work closely with senior team members and build strong relationships within Team Cyclone (globally, regionally, and locally), across UM & IPG, our key clients, and global media partners.
- The primary role of the Global Planning Director is to deliver central strategy and planning guidance across Dyson Business Units, accelerating local markets by delivering global excellence.
- Lead planning deliverables across global NPD & annual planning workstreams, developing guidance on audiences, budget setting, phasing, communication architecture, big ideas, channel inspiration, and measurement.
- Collaborate with analytics and the Head of Planning to build global budget setting & investment guidance.
- Work with the performance team to ensure growth strategies are integrated into all activities.
- Own and direct the end-to-end delivery of briefs from planning requests to PCAs.
- Lead planning capability projects that support growth for Dyson and our teams (e.g., planning for attention/journey-based planning).
- Identify new frontiers (innovation) and develop processes to bring them to market with regional and local teams.
- Shape processes, WOWs, and solutions to effectively deliver guidance across regions and markets.
- Continuously improve and evolve our planning product and methods.
- Support and nurture media partnerships, growing them into strategic collaborations.
- Support regional functions and local markets with strategy & planning to accelerate Dyson and IPG growth.
- Lead regular communication with regional and local teams, implementing governance frameworks.
- Build strong relationships, share best practices, and escalate challenges within Team Cyclone and wider UM teams.
ABOUT YOU
- Previous media agency experience.
- Experienced in comms planning across offline and online media channels.
- Proficient with planning tools and budget setting.
- Local market planning experience.
- Excellent communication skills.
- Team-oriented with strong collaboration skills.
- Strong project management skills, capable of managing multiple projects simultaneously.
Employee Transparency
At Mediabrands and Kinesso, we celebrate diversity and believe it strengthens us. We are committed to an inclusive culture and do not discriminate based on age, disability, race, ethnicity, gender, sexual orientation, religion, marital status, or any other protected characteristic. For adjustments during recruitment, please contact our Talent Inclusion Specialist for a confidential conversation. Requesting adjustments will not affect your application.
The Perks
- Flexi–leave with a minimum of 25 days annual leave, plus office closures during Christmas & New Year.
- Free breakfast and lunch.
- Early finish on Fridays.
- Flexible start and finish times (Core Hours Mon-Thurs).
- Electric vehicle salary sacrifice scheme.
- Interest-free season ticket loan.
- Paid time off for volunteering.
- Group Income Protection.
- Life Assurance.
- Private Medical Insurance or Health Cash Plan.
- Group Personal Pension with matched contributions (3-6%).
- Generous parental leave & pay.
- Employee Assistance Programme.
- Free eye tests.
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts, and more.
Global Account Director (Dyson) (London) employer: Mediabrands
Contact Detail:
Mediabrands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Account Director (Dyson) (London)
✨Tip Number 1
Familiarise yourself with Dyson's brand values and recent innovations. Understanding their unique approach to technology and design will help you demonstrate your alignment with their vision during interviews.
✨Tip Number 2
Network with current or former employees of Team Cyclone or IPG Mediabrands. Engaging in conversations can provide insights into the company culture and expectations, which can be invaluable when preparing for your application.
✨Tip Number 3
Showcase your collaborative skills by discussing past experiences where you've successfully worked in teams across different departments or regions. This aligns with the role's emphasis on teamwork and building bridges.
✨Tip Number 4
Prepare to discuss how you would handle shifting priorities and delivery pressures. Think of specific examples from your previous roles that highlight your adaptability and problem-solving abilities, as these are key traits they are looking for.
We think you need these skills to ace Global Account Director (Dyson) (London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Global Account Director position at Dyson. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in media planning, team collaboration, and project management. Use specific examples that demonstrate your ability to build relationships and deliver results in a fast-paced environment.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for innovation and teamwork. Mention how you can contribute to Team Cyclone's vision and provide examples of how you've successfully navigated challenges in previous roles.
Showcase Your Communication Skills: In both your CV and cover letter, emphasise your excellent communication skills. Provide examples of how you've effectively collaborated with teams and clients, as this is crucial for the role at Dyson.
How to prepare for a job interview at Mediabrands
✨Understand Dyson's Brand Values
Before your interview, take the time to research Dyson's brand values and mission. Show that you resonate with their commitment to innovation and excellence, and be prepared to discuss how your personal values align with theirs.
✨Demonstrate Collaborative Spirit
Since the role emphasises teamwork and collaboration, come prepared with examples of how you've successfully worked in teams. Highlight instances where you've built bridges across departments or helped resolve conflicts to achieve a common goal.
✨Showcase Your Problem-Solving Skills
Dyson is looking for proactive individuals who can anticipate needs and solve problems. Prepare specific examples from your past experiences where you've identified challenges and implemented effective solutions, particularly in a fast-paced environment.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your ability to handle shifting priorities and pressures. Think about how you would approach various situations related to media planning and client management, and be ready to articulate your thought process clearly.
