Content Marketing Manager

Nims Dai Ltd is seeking a highly skilled and creatively driven Content Marketing Manager to lead the development, deployment, and management of our ecommerce channels and multimedia content across all Nimsdai brands. With ecommerce at the core, this role will serve as the linchpin between brand storytelling, digital engagement, and content operations - spanning social media, websites, and global campaigns.

With a strong focus on ecommerce and retail, the role will play a pivotal part in driving direct-to-consumer business across all retail channels and consumer touchpoints. This 360° brand communicator will support the company’s B2C growth strategy through compelling content that enhances customer experience, builds loyalty, and increases conversions. This position offers a dynamic pathway toward a leadership role in retail communications, ideally suited for a passionate outdoor enthusiast with a sharp eye for digital innovation and commercial impact. Given the global nature of the Nimsdai brands and campaigns, flexibility around working hours will be important to accommodate occasional needs outside standard business times.

The ideal candidate is a collaborative, articulate communicator with a sharp eye for visual storytelling and brand consistency. They bring experience in cross-functional, remote teams, a deep understanding of digital retail behaviour, and fluency in tools like Shopify and Adobe Creative Suite. Skilled in managing multi-brand content strategies and social media (organic and paid), they are organised, adaptable, and driven to stay ahead of digital trends while delivering measurable results.

• Content Creation & Website Management
  • Plan, create, upload, and maintain digital content across Shopify and Prismic platforms.
  • Maintain and manage nimsdaistore.com, ensuring optimal performance, seamless user experience, and alignment with brand and ecommerce strategy.
  • Edit and optimise product and lifestyle images for website use, ensuring visual consistency, high quality, and alignment with brand aesthetics.
  • Ensure websites are consistently updated to reflect strategic campaigns, new product launches, seasonal changes, and expeditions.
  • Uphold brand consistency and optimise user experience across all digital touchpoints.
  • Support content creation across blog posts, ads, and PR features.
  • Contribute to storytelling strategy across digital platforms – updating brand content calendar.
• Social Media Management
  • Lead 360 social media execution with relevant Heads of Departments across multiple platforms for all brands.
  • Manage community engagement through direct messaging, commenting, and story interactions.
  • Execute paid campaigns in collaboration with agency partners.
  • Support the team in Nepal to ensure consistency in brand tone, visual output and publishing across all channels.
  • Collaborate with brand ambassadors to share content and amplify campaign reach.
• Marketing & Campaign Coordination
  • Collaborate with internal teams and partners to plan and launch brand-aligned campaigns across all relevant channels.
• Graphic Design
  • Design branded materials for expeditions and gear presentations, sponsorship and partnership decks, speaker sessions and event collateral.
  • Actively interpret creative briefs to deliver visually compelling solutions that align with brand guidelines.
  • Ensure that all creative outputs effectively integrate key brand messaging and storytelling.
  • Execute creative work across multiple production methods, with a primary focus on digital platforms.
  • Be fully proficient in the Adobe Creative Suite, utilising the software to produce high-quality visuals.
• Continuous Professional Development
  • Undertake continuous research to ensure knowledge of industry and required skills/techniques are up to date.

• Retail
  • Strong background in retail operations and communications, with hands-on experience across both physical and digital retail environments.
• Web & Digital Tools
  • Proficient in Shopify and Prismic, with experience maintaining and managing high-performing online stores.
• Social Media & Marketing
  • Deep understanding of platform-specific content strategies, analytics, and engagement tactics.
• Design & Presentation
  • Skilled in creating high-quality visual presentations & graphics.
  • Proficiency in Adobe Creative Suite for high-quality image editing and creative visual enhancement.
• Project Management
  • Excellent organisational and workflow management abilities, especially across remote and cross-functional teams.

• Teamwork & Collaboration - Experienced in cross-functional and remote team environments.
• Clear Communicator - Strong written and verbal communication; confident presenting to stakeholders.
• Creative Direction - Excellent eye for photography and video, ensuring brand consistency.
• Customer-Centric Mindset - Deep understanding of consumer behaviour across retail and ecommerce environments.
• Digital Tools Proficiency - Skilled in Shopify and Prismic; experienced in optimising online stores for DTC growth.
• Content Strategy - Capable of managing multi-brand content pipelines and digital storytelling.
• Marketing Insight - Knowledge of paid and organic social strategies; data-driven approach to engagement.
• Design Fluency - Proficient in Adobe Creative Suite, with a strong eye for visual layout and design.
• Organised & Efficient - Strong time management and multitasking across fast-paced projects.
• Adaptable - Committed to learning and staying ahead of digital and industry trends.