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- Tasks: Lead and optimise paid media campaigns across platforms like Google Ads and Meta.
- Company: Join a British B2C & D2C retailer focused on digital growth.
- Benefits: Enjoy flexible working, a competitive salary, and monthly performance bonuses.
- Why this job: Make a real impact with ownership of the paid media strategy in a collaborative team.
- Qualifications: Solid PPC experience and strong knowledge of Google Ads are essential.
- Other info: Opportunity for career growth to Head of Digital Marketing.
The predicted salary is between 55000 - 65000 £ per year.
Location: Hybrid (Norfolk HQ) – Flexible working options available
Salary: Circa £55-65,000 + monthly bonus (based on company performance)
Full-time, Permanent
Are you ready to own a high-performing paid media strategy in a business that’s investing heavily in digital growth? Our client, a British B2C & D2C specialist retailer, is looking for an experienced Senior Digital Marketing Manager to take full ownership of digital activity including leading their paid digital strategy from the ground up. If you’re commercially minded, results-driven, and ready to make a real impact—this role is for you.
What You’ll Do:- Lead the strategy, execution, and optimisation of paid media campaigns (Google Ads, Meta, Bing).
- Manage a PPC budget of £25k/month—with the potential to grow significantly based on results.
- Analyse campaign performance and drill into keyword conversion data, attribution gaps, and drop-off points.
- Lead and collaborate closely with the internal marketing team across SEO, content, B2B marketing, and web development.
- Shape a full-funnel strategy that goes beyond clicks to focus on quality leads and conversion.
- Use HubSpot and other tools to close the loop between leads and actual business outcomes.
- Solid PPC experience—you'll understand the nuts and bolts as well as how to put together a strategy.
- Proven success managing paid media budgets and driving ROI.
- Strong working knowledge of Google Ads (essential), with hands-on exposure to Meta, Bing, or LinkedIn.
- Commercially aware, with experience in Retail / B2C.
- Comfortable with test-and-learn environments and constant optimisation.
- Familiarity with HubSpot or similar CRM tools is a big plus.
- Collaborative, analytical, and confident presenting actionable insights.
- Integrated/360 digital marketing skills; integrated offline marketing experience will be a bonus.
- Stabilise performance and generate predictable ROI from paid spend.
- Implement full-funnel tracking and improve conversion visibility.
- Help the business model media spend vs. revenue generation accurately.
- Identify why 30% of leads go uncontacted and help improve funnel health.
- High Impact – Your work directly influences revenue and strategic decisions- reporting into a Director.
- Ownership & Autonomy – This isn’t an agency briefing role. You’ll run the paid strategy end-to-end.
- Budget to Work With – £25k/month currently, with room to grow significantly if performance scales.
- Collaborative Team – Work alongside a warm, friendly team.
- Realistic Expectations – Leadership understands digital takes iteration. They’re looking for smart execution and insight, not miracles.
- Growth/Career Potential – The business is scaling and willing to invest in the right person for the long term- Head of Digital Marketing is a realistic next step within the business.
- Flexibility - ideally you'll be able to get to the Norfolk office a few times a week, but if you’re based further afield, less often is totally fine too.
If you want to make your mark in a role where paid media is a priority, and your decisions directly impact revenue—let’s talk.
Apply now or message for more details.
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially on platforms like Google Ads and Meta. Being able to discuss recent updates or case studies during your interview can demonstrate your passion and expertise in the field.
✨Tip Number 2
Prepare to showcase your analytical skills by bringing examples of how you've optimised campaigns in the past. Be ready to discuss specific metrics and results that highlight your ability to drive ROI and improve conversion rates.
✨Tip Number 3
Network with professionals in the digital marketing space, particularly those who have experience in B2C and D2C sectors. Engaging with industry peers can provide insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 4
Demonstrate your collaborative spirit by preparing examples of how you've worked with cross-functional teams in previous roles. Highlighting your ability to integrate paid media strategies with SEO, content, and web development will show you're a team player.
We think you need these skills to ace Senior Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in managing paid media campaigns. Use specific metrics to demonstrate your success, such as ROI and budget management.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the company's goals. Mention your experience with Google Ads and any other platforms relevant to the role.
Showcase Analytical Skills: Emphasise your analytical abilities in both your CV and cover letter. Provide examples of how you've used data to optimise campaigns and improve conversion rates.
Highlight Collaboration Experience: Since the role involves working closely with various teams, mention any past experiences where you successfully collaborated with others, especially in a marketing context. This will show that you're a team player.
How to prepare for a job interview at 3Search
✨Showcase Your PPC Expertise
Be prepared to discuss your hands-on experience with Google Ads and other platforms like Meta and Bing. Highlight specific campaigns you've managed, focusing on the strategies you implemented and the results achieved.
✨Demonstrate Analytical Skills
Since the role requires analysing campaign performance, come equipped with examples of how you've used data to drive decisions. Discuss any tools you've used for tracking and optimisation, such as HubSpot.
✨Emphasise Collaboration
This position involves working closely with various teams. Share experiences where you've successfully collaborated with others, particularly in marketing, SEO, or web development, to achieve common goals.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities, especially regarding lead conversion and budget management. Think of scenarios where you've had to optimise campaigns or address performance issues, and be ready to explain your thought process.
