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- Tasks: Lead the creation of personalised, data-driven lifecycle campaigns using Braze.
- Company: Join a mission-driven membership business with over 4 million users.
- Benefits: Enjoy a hybrid work model and a competitive salary with bonuses.
- Why this job: Make a real impact while working in a dynamic, values-led team.
- Qualifications: Experience in CRM automation and proficiency in Braze is essential.
- Other info: Opportunity to work closely with tech and product teams on innovative projects.
The predicted salary is between 36000 - 84000 £ per year.
We’re hiring a Technical CRM Automation Manager to lead the execution of highly personalised, data-driven lifecycle campaigns for a fast-growing, mission-led membership business with over 4 million users. This role sits within a dynamic CRM team and owns everything from journey setup to performance tracking in Braze. You’ll be hands-on with campaign logic, segmentation, APIs, and Liquid — building scalable, multi-channel customer journeys that are personal, timely, and impactful.
What you’ll be doing:
- Build and optimise automated lifecycle campaigns in Braze across email, push, and in-app
- Use custom events, Liquid logic, and segmentation to power dynamic, real-time personalisation
- Manage Braze integrations with product and data systems; work closely with Tech/Product on API-triggered comms
- Maintain a library of modular content blocks to help the wider CRM team build efficiently
- Set up, track, and report on performance metrics like engagement, conversions, and A/B tests
- Take ownership of test design, documentation, and insight-sharing across the lifecycle journey
What we’re looking for:
- Proven experience in CRM automation or lifecycle marketing
- Deep hands-on experience with Braze, including Connected Content and Liquid
- Strong technical skills across APIs, data feeds, and complex campaign logic
- Confident working across channels (email, push, in-app) and troubleshooting integration issues
- Detail-focused, curious, and proactive — someone who takes ownership and finds smart solutions
Join a high-impact, values-led team where your work drives meaningful engagement and supports key workers across the UK. If you’re fluent in Braze and love building smart, personalised campaigns — we’d love to hear from you.
Marketing Automation Manager (London Area) employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Manager (London Area)
✨Tip Number 1
Familiarise yourself with Braze and its features, especially Connected Content and Liquid logic. Consider creating a few sample campaigns to showcase your understanding of the platform during interviews.
✨Tip Number 2
Network with professionals in the CRM automation space, particularly those who have experience with Braze. Attend relevant webinars or meetups to gain insights and potentially make connections that could help you land the job.
✨Tip Number 3
Stay updated on the latest trends in lifecycle marketing and CRM automation. Being able to discuss recent developments or case studies can demonstrate your passion and knowledge during conversations with our team.
✨Tip Number 4
Prepare to discuss specific examples of how you've used data-driven strategies to optimise campaigns in the past. Highlighting your analytical skills and results will show us that you're the right fit for this role.
We think you need these skills to ace Marketing Automation Manager (London Area)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with CRM automation and lifecycle marketing. Emphasise your hands-on work with Braze, APIs, and campaign logic to align with the job requirements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven marketing and personalisation. Mention specific examples of successful campaigns you've managed, particularly those involving Braze and multi-channel strategies.
Showcase Technical Skills: Detail your technical skills related to APIs, data feeds, and complex campaign logic in your application. This will demonstrate your capability to manage integrations and troubleshoot issues effectively.
Highlight Results: When discussing your previous roles, focus on the results you achieved through your campaigns. Use metrics like engagement rates, conversion rates, and A/B test outcomes to illustrate your impact.
How to prepare for a job interview at Harnham
✨Showcase Your Technical Skills
Be prepared to discuss your hands-on experience with Braze and how you've used it to create automated lifecycle campaigns. Highlight specific examples where you implemented complex campaign logic or integrated APIs, as this will demonstrate your technical proficiency.
✨Understand the Company’s Mission
Research the company’s mission and values before the interview. Be ready to explain how your skills and experiences align with their goals, especially in supporting key workers across the UK. This shows that you’re not just interested in the role, but also in contributing to their mission.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities, particularly around troubleshooting integration issues or optimising campaigns. Prepare scenarios from your past experiences where you successfully navigated challenges, as this will illustrate your proactive approach and ownership.
✨Demonstrate Your Data-Driven Mindset
Since the role involves performance tracking and reporting, be ready to discuss how you’ve used data to inform your marketing strategies. Bring examples of metrics you’ve tracked, A/B tests you’ve conducted, and how these insights led to improved campaign performance.
