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- Tasks: Lead digital marketing strategies focusing on data, user journeys, and optimisation.
- Company: Join an award-winning Cybersecurity Software Business experiencing exciting growth.
- Benefits: Enjoy remote work, flexible hours, 25-30 days holiday, and a competitive pension scheme.
- Why this job: Make a real impact in a fast-paced environment with strong emphasis on training and development.
- Qualifications: B2B tech marketing experience and proven success in data-driven roles required.
- Other info: Collaborate closely with marketing, sales, and product teams to drive innovative campaigns.
The predicted salary is between 42000 - 66000 £ per year.
Pivotal role focussing on Data, User Journey, Optimisation, PPC, SEO, UX, UI.
Top reasons to work for this software client:
- Basic salary to 55k per annum.
- Remote based role.
- Flexible 37.5 hours per week.
- Core hours M to T 9.30am-4pm, core hours Friday 9.30am-12pm.
- Award winning, fast paced collaborative Cybersecurity Software Business.
- Joining at an exciting time of company growth.
- Opportunity to impact and propel your career, big emphasis on training & development.
- Holiday Allowance 25 days, rising to 30 days + BH + Buy / Sell additional.
- Flexible hours - Including banking hours, shorter core hours on a Friday.
- Duvet Days, Recognition Awards.
- Competitive Pension Scheme.
- Cash-back Healthcare Plan.
Broad Core Responsibilities:
- Working closely with the Head of Marketing to design, manage and deliver an innovative digital marketing strategy that uses your best practice, analytics and benchmarks to increase marketing qualified leads.
- Shape user journeys whilst delivering on the GTM plan.
- Developing the online user experience and analysing how customers and prospects move through the digital marketing funnel, alongside managing, supporting and developing the Digital team.
- Optimise the website for users as well as search engines.
- Take ownership of the data architecture of the website / managing ongoing development.
Expected Qualifications, Skills & Experience:
- B2B tech marketing experience.
- Proven success in a data driven digital role.
- Ability to turn best practice and research into executable action plans.
- Experience in managing the digital tech stack and automation tools.
- Enjoy collaborating with content, sales, and product teams.
- Experienced working alongside a content marketing team so that you can collaborate on campaigns and optimise them in the marketing automation system (HubSpot).
- Highly desirable:
- Experience in the Cybersecurity Industry.
- Hands-on in-house PPC and SEO experience.
- Experience of working with tools such as Semrush, Hotjar, Zoominfo.
Digital Marketing Manager - Data, Optimisation, UX, UI employer: Recruitment Resolution Ltd
Contact Detail:
Recruitment Resolution Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - Data, Optimisation, UX, UI
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in PPC and SEO. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Showcase your experience with data-driven decision-making by preparing specific examples of how you've used analytics to optimise campaigns. This will demonstrate your ability to turn insights into actionable strategies.
✨Tip Number 3
Network with professionals in the cybersecurity industry. Attend relevant webinars or local meetups to connect with others in the field, which could lead to valuable insights and potential referrals.
✨Tip Number 4
Be prepared to discuss your experience with tools like HubSpot, Semrush, and Hotjar. Having a solid understanding of these platforms will set you apart and show that you're ready to hit the ground running.
We think you need these skills to ace Digital Marketing Manager - Data, Optimisation, UX, UI
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in data-driven roles. Emphasise your skills in PPC, SEO, UX, and UI, as these are crucial for the position.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of user journeys. Mention specific achievements in previous roles that demonstrate your ability to optimise marketing strategies.
Showcase Relevant Tools and Technologies: In your application, mention your experience with tools like HubSpot, Semrush, and Hotjar. Highlight how you've used these tools to drive results in past projects, as this aligns with the job requirements.
Highlight Collaboration Skills: Since the role involves working closely with various teams, emphasise your collaborative experiences. Provide examples of how you've successfully worked with content, sales, and product teams to achieve marketing goals.
How to prepare for a job interview at Recruitment Resolution Ltd
✨Showcase Your Data-Driven Mindset
Since the role focuses heavily on data and optimisation, be prepared to discuss specific examples of how you've used data to drive marketing decisions. Highlight any tools you've used, like Semrush or Hotjar, and how they contributed to your success.
✨Demonstrate Your Understanding of User Journeys
The company is looking for someone who can shape user journeys effectively. Be ready to explain your approach to mapping user experiences and how you've optimised these journeys in past roles. Use concrete examples to illustrate your points.
✨Emphasise Collaboration Skills
This position requires working closely with various teams, including sales and product. Share experiences where you successfully collaborated with different departments to achieve a common goal, especially in a B2B tech environment.
✨Prepare for Technical Questions
Given the emphasis on managing the digital tech stack and automation tools, brush up on your technical knowledge. Be ready to discuss your experience with marketing automation systems like HubSpot and how you've leveraged them to enhance campaigns.
