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- Tasks: Lead digital marketing strategies focusing on data, user journeys, and optimisation.
- Company: Join an award-winning Cybersecurity Software Business experiencing exciting growth.
- Benefits: Enjoy remote work, flexible hours, 25-30 days holiday, and a competitive pension scheme.
- Why this job: Make a real impact while developing your skills in a collaborative environment.
- Qualifications: B2B tech marketing experience with a focus on data-driven strategies required.
- Other info: Opportunity for training and development, plus unique perks like Duvet Days.
The predicted salary is between 42000 - 66000 £ per year.
Pivotal role focussing on Data, User Journey, Optimisation, PPC, SEO, UX, UI.
Top reasons to work for this software client:
- Basic salary to 55k per annum.
- Remote based role.
- Flexible 37.5 hours per week.
- Core hours M to T 9.30am-4pm, core hours Friday 9.30am-12pm.
- Award winning, fast paced collaborative Cybersecurity Software Business.
- Joining at an exciting time of company growth.
- Opportunity to impact and propel your career, big emphasis on training & development.
- Holiday Allowance 25 days, rising to 30 days + BH + Buy / Sell additional.
- Flexible hours - Including banking hours, shorter core hours on a Friday.
- Duvet Days, Recognition Awards.
- Competitive Pension Scheme.
- Cash-back Healthcare Plan.
Broad Core Responsibilities:
- Working closely with the Head of Marketing to design, manage and deliver an innovative digital marketing strategy that uses your best practice, analytics and benchmarks to increase marketing qualified leads.
- Shape user journeys whilst delivering on the GTM plan.
- Developing the online user experience and analysing how customers and prospects move through the digital marketing funnel, alongside managing, supporting and developing the Digital team.
- Optimise the website for users as well as search engines.
- Take ownership of the data architecture of the website / managing ongoing development.
Expected Qualifications, Skills & Experience:
- B2B tech marketing experience.
- Proven success in a data driven digital role.
- Ability to turn best practice and research into executable action plans.
- Experience in managing the digital tech stack and automation tools.
- Enjoy collaborating with content, sales, and product teams.
- Experienced working alongside a content marketing team so that you can collaborate on campaigns and optimise them in the marketing automation system (HubSpot).
- Highly desirable:
- Experience in the Cybersecurity Industry.
- Hands-on in-house PPC and SEO experience.
- Experience of working with tools such as Semrush, Hotjar, Zoominfo.
Digital Marketing Manager - Data, Optimisation, UX, UI employer: Recruitment Resolution Ltd
Contact Detail:
Recruitment Resolution Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - Data, Optimisation, UX, UI
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in data-driven strategies. Being well-versed in PPC, SEO, and user experience will help you stand out during discussions with our team.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to optimise marketing campaigns in the past. This will demonstrate your ability to turn insights into actionable strategies, which is crucial for this role.
✨Tip Number 3
Network with professionals in the cybersecurity industry. Engaging with others in this field can provide valuable insights and connections that may give you an edge when applying for the position.
✨Tip Number 4
Prepare to discuss your experience with marketing automation tools like HubSpot. Highlighting your familiarity with these platforms will show us that you're ready to hit the ground running in managing our digital tech stack.
We think you need these skills to ace Digital Marketing Manager - Data, Optimisation, UX, UI
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in data-driven roles. Emphasise your skills in PPC, SEO, UX, and UI, as these are crucial for the position.
Craft a Compelling Cover Letter: In your cover letter, explain why you are passionate about digital marketing and how your background aligns with the company's goals. Mention specific achievements that demonstrate your ability to optimise user journeys and drive marketing qualified leads.
Showcase Relevant Tools and Technologies: Mention your experience with tools like HubSpot, Semrush, and Hotjar in your application. Highlight any hands-on experience you have with PPC and SEO, as well as your familiarity with managing digital tech stacks.
Demonstrate Collaboration Skills: Since the role involves working closely with various teams, provide examples of past collaborations with content, sales, and product teams. This will show your ability to work effectively in a team-oriented environment.
How to prepare for a job interview at Recruitment Resolution Ltd
✨Showcase Your Data-Driven Mindset
Since the role focuses heavily on data and optimisation, be prepared to discuss specific examples of how you've used data to drive marketing decisions. Highlight any tools or methodologies you've employed to analyse user journeys and improve conversion rates.
✨Demonstrate Your Understanding of UX/UI
Given the emphasis on user experience, come equipped with insights into how you’ve previously enhanced UX/UI in your projects. Discuss any relevant frameworks or principles you follow to ensure a seamless user journey.
✨Prepare for Technical Questions
Expect questions about your experience with PPC, SEO, and digital marketing tools like HubSpot, Semrush, and Hotjar. Brush up on your knowledge of these platforms and be ready to explain how you've leveraged them in past roles.
✨Emphasise Collaboration Skills
This position requires working closely with various teams. Be ready to share examples of successful collaborations with content, sales, and product teams. Highlight how your teamwork has led to successful marketing campaigns or projects.
