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For Companies At a Glance
- Tasks: Lead digital marketing strategies focusing on data, user journeys, and optimisation.
- Company: Join an award-winning Cybersecurity Software Business experiencing exciting growth.
- Benefits: Enjoy remote work, flexible hours, 25-30 days holiday, and a competitive pension scheme.
- Why this job: Make a real impact while developing your skills in a collaborative environment.
- Qualifications: B2B tech marketing experience with a focus on data-driven strategies is essential.
- Other info: Opportunity for training and development, plus unique perks like Duvet Days.
The predicted salary is between 42000 - 66000 £ per year.
Pivotal role focussing on Data, User Journey, Optimisation, PPC, SEO, UX, UI.
Top reasons to work for this software client:
- Basic salary to 55k per annum.
- Remote based role.
- Flexible 37.5 hours per week.
- Core hours M to T 9.30am-4pm, core hours Friday 9.30am-12pm.
- Award winning, fast paced collaborative Cybersecurity Software Business.
- Joining at an exciting time of company growth.
- Opportunity to impact and propel your career, big emphasis on training & development.
- Holiday Allowance 25 days, rising to 30 days + BH + Buy / Sell additional.
- Flexible hours - Including banking hours, shorter core hours on a Friday.
- Duvet Days, Recognition Awards.
- Competitive Pension Scheme.
- Cash-back Healthcare Plan.
Broad Core Responsibilities:
- Working closely with the Head of Marketing to design, manage and deliver an innovative digital marketing strategy that uses your best practice, analytics and benchmarks to increase marketing qualified leads.
- Shape user journeys whilst delivering on the GTM plan.
- Developing the online user experience and analysing how customers and prospects move through the digital marketing funnel, alongside managing, supporting and developing the Digital team.
- Optimise the website for users as well as search engines.
- Take ownership of the data architecture of the website / managing ongoing development.
Expected Qualifications, Skills & Experience:
- B2B tech marketing experience.
- Proven success in a data driven digital role.
- Ability to turn best practice and research into executable action plans.
- Experience in managing the digital tech stack and automation tools.
- Enjoy collaborating with content, sales, and product teams.
- Experienced working alongside a content marketing team so that you can collaborate on campaigns and optimise them in the marketing automation system (HubSpot).
- Highly desirable:
- Experience in the Cybersecurity Industry.
- Hands-on in-house PPC and SEO experience.
- Experience of working with tools such as Semrush, Hotjar, Zoominfo.
Digital Marketing Manager - Data, Optimisation, UX, UI employer: Recruitment Resolution Ltd
Contact Detail:
Recruitment Resolution Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - Data, Optimisation, UX, UI
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in PPC and SEO. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to our innovative strategies.
✨Tip Number 2
Showcase your experience with data-driven decision making. Be prepared to discuss specific examples of how you've used analytics to optimise user journeys or improve marketing outcomes in previous roles.
✨Tip Number 3
Highlight any experience you have in collaborating with cross-functional teams, particularly in a B2B tech environment. We value teamwork, so demonstrating your ability to work closely with content, sales, and product teams will set you apart.
✨Tip Number 4
If you have experience with tools like Semrush, Hotjar, or HubSpot, make sure to mention it. Being hands-on with these platforms is a big plus for this role, and it shows that you're ready to hit the ground running.
We think you need these skills to ace Digital Marketing Manager - Data, Optimisation, UX, UI
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in data-driven roles. Emphasise your skills in PPC, SEO, UX, and UI, as these are crucial for the position.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of user journeys. Mention specific achievements in previous roles that demonstrate your ability to optimise marketing strategies.
Showcase Relevant Tools and Technologies: In your application, mention your experience with tools like HubSpot, Semrush, and Hotjar. Highlight how you've used these tools to drive results in past projects, as this aligns with the job requirements.
Highlight Collaborative Experience: Since the role involves working closely with various teams, include examples of successful collaborations in your application. This could be projects where you worked with sales or content teams to achieve common goals.
How to prepare for a job interview at Recruitment Resolution Ltd
✨Showcase Your Data-Driven Mindset
Since the role focuses heavily on data and optimisation, be prepared to discuss specific examples of how you've used data to drive marketing decisions. Highlight any tools or methodologies you've employed to analyse user journeys and improve conversion rates.
✨Demonstrate Your Understanding of UX/UI
Given the emphasis on user experience, make sure to articulate your knowledge of UX/UI principles. Discuss how you've previously enhanced user journeys and what strategies you implemented to optimise the online experience for users.
✨Prepare for Technical Questions
Expect questions about your experience with digital marketing tools like HubSpot, Semrush, and Hotjar. Be ready to explain how you've utilised these tools in past roles to manage campaigns and track performance metrics.
✨Emphasise Collaboration Skills
This position requires working closely with various teams, so highlight your collaborative experiences. Share examples of how you've successfully partnered with content, sales, and product teams to achieve common goals and enhance marketing strategies.
