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For Companies At a Glance
- Tasks: Lead digital marketing strategies focusing on data, user journeys, and optimisation.
- Company: Join an award-winning Cybersecurity Software Business experiencing exciting growth.
- Benefits: Enjoy remote work, flexible hours, 25-30 days holiday, and a competitive pension scheme.
- Why this job: Make a real impact in a fast-paced environment with strong emphasis on training and development.
- Qualifications: B2B tech marketing experience and proven success in data-driven digital roles required.
- Other info: Collaborate closely with marketing, sales, and product teams to drive innovative campaigns.
The predicted salary is between 42000 - 66000 £ per year.
Pivotal role focussing on Data, User Journey, Optimisation, PPC, SEO, UX, UI.
Top reasons to work for this software client:
- Basic salary to 55k per annum.
- Remote based role.
- Flexible 37.5 hours per week.
- Core hours M to T 9.30am-4pm, core hours Friday 9.30am-12pm.
- Award winning, fast paced collaborative Cybersecurity Software Business.
- Joining at an exciting time of company growth.
- Opportunity to impact and propel your career, big emphasis on training & development.
- Holiday Allowance 25 days, rising to 30 days + BH + Buy / Sell additional.
- Duvet Days, Recognition Awards.
- Competitive Pension Scheme.
- Cash-back Healthcare Plan.
Broad Core Responsibilities:
- Working closely with the Head of Marketing to design, manage and deliver an innovative digital marketing strategy that uses best practice, analytics and benchmarks to increase marketing qualified leads.
- Shape user journeys whilst delivering on the GTM plan.
- Developing the online user experience and analysing how customers and prospects move through the digital marketing funnel, alongside managing, supporting and developing the Digital team.
- Optimise the website for users as well as search engines.
- Take ownership of the data architecture of the website / managing ongoing development.
Expected Qualifications, Skills & Experience:
- B2B tech marketing experience.
- Proven success in a data driven digital role.
- Ability to turn best practice and research into executable action plans.
- Experience in managing the digital tech stack and automation tools.
- Enjoy collaborating with content, sales, and product teams.
- Experienced working alongside a content marketing team to collaborate on campaigns and optimise them in the marketing automation system (HubSpot).
Highly desirable:
- Experience in the Cybersecurity Industry.
- Hands-on in-house PPC and SEO experience.
- Experience of working with tools such as Semrush, Hotjar, Zoominfo.
Digital Marketing Manager - Data, Optimisation, UX, UI employer: Recruitment Resolution Ltd
Contact Detail:
Recruitment Resolution Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - Data, Optimisation, UX, UI
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in PPC and SEO. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to the company's growth during interviews.
✨Tip Number 2
Network with professionals in the Cybersecurity industry. Attend relevant webinars or local meetups to connect with others in the field. This could provide you with valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Showcase your experience with data-driven decision-making. Prepare examples of how you've used analytics to optimise user journeys or improve marketing strategies in previous roles, as this is a key focus for the position.
✨Tip Number 4
Research the company’s current digital marketing efforts and think of innovative ideas you could bring to the table. Being able to discuss specific strategies during your interview will demonstrate your enthusiasm and readiness to contribute.
We think you need these skills to ace Digital Marketing Manager - Data, Optimisation, UX, UI
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in data-driven roles. Emphasise your skills in PPC, SEO, UX, and UI, as well as any specific tools you've used like HubSpot or Semrush.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your background aligns with their needs, especially your experience in B2B tech marketing and your ability to optimise user journeys.
Showcase Your Achievements: Include specific examples of past successes in your application. Quantify your achievements where possible, such as increases in marketing qualified leads or improvements in user engagement metrics.
Highlight Collaborative Experience: Since the role involves working closely with various teams, emphasise your experience in collaboration. Discuss how you've successfully worked with content, sales, and product teams to achieve marketing goals.
How to prepare for a job interview at Recruitment Resolution Ltd
✨Showcase Your Data-Driven Mindset
Since the role focuses heavily on data and optimisation, be prepared to discuss specific examples of how you've used data to drive marketing decisions. Highlight any tools or methodologies you've employed to analyse user journeys and improve conversion rates.
✨Demonstrate Your Understanding of UX/UI
Given the emphasis on user experience, make sure to articulate your approach to UX/UI design. Discuss any projects where you’ve improved user engagement through design changes, and be ready to share your thoughts on current trends in digital marketing that enhance user experience.
✨Prepare for Collaboration Questions
This position requires working closely with various teams. Be ready to provide examples of successful collaborations with content, sales, and product teams. Discuss how you’ve navigated challenges in teamwork and what strategies you used to ensure effective communication.
✨Familiarise Yourself with Relevant Tools
The job mentions specific tools like HubSpot, Semrush, and Hotjar. Brush up on these platforms and be prepared to discuss your experience with them. If you haven’t used them directly, research their functionalities and think about how you would apply them in this role.
