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For Companies At a Glance
- Tasks: Lead brand strategy and marketing for a prestigious fiduciary firm.
- Company: Clermont is a values-driven trust firm serving ultra-high net worth clients.
- Benefits: Join a high-performing team with opportunities for personal growth and influence.
- Why this job: Shape a brand that prioritises integrity and relationships over volume.
- Qualifications: Experience in hands-on marketing, ideally in financial or professional services.
- Other info: Be part of a culture that values authenticity and long-term stewardship.
The predicted salary is between 43200 - 72000 £ per year.
Clermont is an independent, values-led trust and fiduciary firm that advises and supports ultra-high net worth individuals and families with complex, cross-border needs. They act with discretion, integrity, and a strong sense of long-term stewardship for the assets entrusted to them. Their clients include private individuals, family offices, entrepreneurs, and legal and accountancy referrers who trust the team for both strategic insight and personal service. Clermont is a business built on enduring relationships and professional partnership, not volume-based growth.
They are now seeking their first marketing hire who embodies the qualities of their client-centric culture and can elevate their external presence in a way that reflects and reinforces their internal ethos.
The Opportunity
This is a newly created role for an experienced marketing and communications professional to build and lead Clermont's brand strategy and marketing function. The successful candidate will work closely with senior leadership to define and deliver a thoughtful, high-impact marketing programme that supports long-term commercial objectives while respecting the discreet, relationship-led nature of the trust and fiduciary sector.
The role combines strategic advisory and hands-on execution: developing brand identity, building thought leadership, refining key messaging, and supporting high-value relationship development. It offers the chance to be embedded in a high-performing team, influence culture, and drive growth without compromising authenticity.
Key Responsibilities:
- Brand Strategy & Messaging
- Lead the articulation of Clermont's brand narrative and visual identity across all channels
- Develop a values-aligned tone of voice and positioning strategy
- Ensure consistent messaging across digital and in-person touchpoints
- Content, Thought Leadership & Collateral
- Plan and produce compelling, targeted content to showcase Clermont's expertise and enhance credibility with UHNW clients, legal partners, and intermediaries
- Support the team with presentation materials, pitch documents, and client communications
- Internal Culture & Brand Stewardship
- Be a culture carrier for the firm, aligning internal and external communications
- Act as a connector across departments, embedding brand values into every client interaction and team engagement
- Relationship-Driven Marketing
- Develop a phased annual marketing plan with clear objectives, deliverables, and ROI indicators
- Design and execute low-volume, high-quality campaigns that build long-term awareness and trust with referrers, professional partners, and clients
Person Specification
- Proven track record in a hands-on marketing role, ideally in financial or professional services
- An understanding of values-based audiences and high-trust relationship dynamics
- Excellent written and verbal communication skills with high attention to detail
- Creative, adaptable, and confident managing both strategy and execution
- Commercially astute with a collaborative approach
- Experience working in or alongside firms in wealth management, trust & fiduciary services, private banking, legal, or accountancy sectors would be beneficial but not essential
This individual will be a thoughtful, relationship-led marketing professional who understands the nuances of high-touch, reputation-driven business development. They should be as comfortable drafting a vision for brand evolution as they are rolling up their sleeves to deliver it. They will understand that real influence is earned over time—and that successful marketing in this sector is less about mass reach and more about creating relevance with the right few. They will thrive in a firm that values integrity over hype, purpose over volume, and relationships over transactions.
Contact Detail:
Murray McIntosh Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with Clermont's values and ethos. Understanding their commitment to discretion and long-term stewardship will help you align your approach to marketing with their core principles, making you a more attractive candidate.
✨Tip Number 2
Network within the wealth management and fiduciary services sectors. Attend industry events or join relevant online forums to connect with professionals who can provide insights into the market and potentially refer you to opportunities at Clermont.
✨Tip Number 3
Showcase your understanding of relationship-driven marketing. Prepare examples of past campaigns where you've successfully built trust and engagement with high-value clients, as this will resonate well with Clermont's focus on personal service.
✨Tip Number 4
Demonstrate your strategic thinking by outlining how you would approach building Clermont's brand identity. Consider how you would create a values-aligned tone of voice and messaging that reflects their discreet nature while still engaging potential clients.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Understand the Company Culture: Before applying, take time to understand Clermont's values and client-centric culture. Reflect this understanding in your application to show that you align with their ethos.
Tailor Your CV: Highlight your experience in marketing roles, especially in financial or professional services. Emphasise your hands-on approach and any relevant achievements that demonstrate your ability to build brand strategies and execute campaigns.
Craft a Compelling Cover Letter: Use your cover letter to articulate your understanding of high-trust relationship dynamics and how your skills can contribute to Clermont's goals. Be sure to convey your passion for building long-term relationships and your strategic vision for their marketing function.
Showcase Relevant Experience: In your application, provide specific examples of past marketing initiatives you've led, particularly those that required a thoughtful, relationship-driven approach. This will help demonstrate your suitability for the role.
How to prepare for a job interview at Murray McIntosh
✨Understand the Company Culture
Before your interview, take some time to research Clermont's values and client-centric culture. Be prepared to discuss how your personal values align with theirs and how you can contribute to their relationship-driven approach.
✨Showcase Your Strategic Thinking
As this role involves both strategy and execution, be ready to share examples of past marketing strategies you've developed. Highlight how these strategies have led to successful outcomes, particularly in high-trust environments like financial services.
✨Prepare for Relationship-Driven Questions
Expect questions that assess your ability to build and maintain relationships. Think of specific instances where you've successfully engaged with clients or partners, and be ready to explain your approach to fostering trust and credibility.
✨Demonstrate Your Communication Skills
Given the importance of messaging in this role, practice articulating your thoughts clearly and concisely. Be prepared to discuss how you would develop a brand narrative and ensure consistent messaging across various channels.
