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- Tasks: Create engaging content for marketing materials, social media, and product descriptions.
- Company: Fable and Mane is a modern hair care brand inspired by ancient Indian beauty secrets.
- Benefits: Enjoy a creative work environment with opportunities for growth and innovation.
- Why this job: Join a dynamic team that values creativity and challenges industry norms in beauty.
- Qualifications: Bachelor’s degree and 3 years of copywriting experience, preferably in the beauty sector.
- Other info: Immediate start available; collaborate with passionate teams to shape brand storytelling.
The predicted salary is between 36000 - 60000 £ per year.
Fable and Mane is an innovative, dynamic and modern hair care brand. It is inspired by ancient Indian beauty secrets and uses performance-led, potent ingredients in all its formulas. Created by two entrepreneurial siblings, Akash & Nikita Mehta, Fable & Mane has taken the beauty world by storm, revolutionising the hair care category to become one of the best-selling brands in Sephora. Having recently launched in Cult Beauty, Nykaa, Selfridges and with many new products in the pipeline, we are looking to grow our family.
What is it like to work at Fable and Mane? We disrupt as we do, constantly challenging norms to bring fresh ideas to life. We are free to play, fostering creativity and innovation in everything we do. Our empathy unites us, building strong connections within our team and with our community. Our heritage fuels our future, blending ancient wisdom with modern practices to inspire and drive our success. Join us on this exciting path as we continue to expand and make our mark in the beauty industry.
As a Copywriter, you will create compelling content that aligns with our brand voice, engages our target audience and persuades consumers to purchase our products. You will be responsible for writing and editing various marketing materials, including, but not limited to:
- Product descriptions for packaging, product pages and visual merchandising
- Website banners and landing pages
- Email campaigns
- Social media posts and captions
- Ad copy (digital and print)
- Press releases and blog articles
- Retail campaigns
- Digital campaigns
Optimise copy for search engines to improve organic search rankings and increase web traffic. Collaborate closely with the marketing, social, and design teams to align messaging with campaign goals and visuals. Translate product benefits and technical details into consumer-friendly, benefit-driven messaging. Maintain and evolve the brand’s tone of voice to reflect growth, seasonal moments, and campaign themes. Conduct market, consumer, and competitor research to improve messaging. Proofread and edit content for accuracy, clarity, and consistency. Contribute to creative ideation sessions and brand storytelling initiatives.
THE IDEAL CANDIDATE:
- Bachelor’s degree or equivalent experience in communication or marketing
- Minimum 3 years’ experience in copywriting
- Experience in the beauty industry
- Proficiency in writing clear, grammatically sound, concise, and compelling copy that resonates with target audiences and prompts desired actions.
- Strong portfolio showcasing diverse range of copywriting projects, including CRM emails, marketing campaigns, social media, print and packaging.
- Creativity, adaptability and the ability to work collaboratively with a team.
- Proficiency with common office software
- Excellent written and communications skills.
- Highly organised and resourceful with strong attention to detail.
Contact Detail:
Fable and Mane Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter
✨Tip Number 1
Familiarise yourself with Fable and Mane's brand voice and values. Dive into their website and social media to understand their tone and style, as this will help you tailor your approach when discussing your ideas during the interview.
✨Tip Number 2
Prepare a portfolio that showcases your best copywriting work, especially projects related to beauty or lifestyle brands. Highlight pieces that demonstrate your ability to create engaging content across various platforms, as this will be crucial in proving your fit for the role.
✨Tip Number 3
Research current trends in the beauty industry and be ready to discuss how they can influence Fable and Mane's marketing strategies. Showing that you're up-to-date with industry developments will demonstrate your passion and commitment to the role.
✨Tip Number 4
Practice articulating your creative process and how you collaborate with teams. Fable and Mane values innovation and teamwork, so being able to share examples of successful collaborations will set you apart from other candidates.
We think you need these skills to ace Copywriter
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with Fable and Mane's brand voice and values. Read their website, social media, and any available marketing materials to get a feel for their style and messaging.
Tailor Your Portfolio: Select writing samples that showcase your ability to create engaging and persuasive copy, particularly in the beauty industry. Highlight projects that demonstrate your versatility across different platforms.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your experience but also expresses your passion for the beauty industry and how you can contribute to Fable and Mane's mission. Be sure to reflect their tone of voice.
Proofread Your Application: Before submitting, meticulously proofread your CV, cover letter, and portfolio. Ensure there are no grammatical errors or typos, as attention to detail is crucial for a Copywriter role.
How to prepare for a job interview at Fable and Mane
✨Showcase Your Portfolio
Make sure to bring a strong portfolio that highlights your best copywriting work. Include diverse projects that demonstrate your ability to write for different platforms, especially in the beauty industry, as this will resonate with Fable and Mane's focus.
✨Understand the Brand Voice
Before the interview, immerse yourself in Fable and Mane's brand voice. Familiarise yourself with their products and marketing materials to ensure you can discuss how you would maintain and evolve their tone of voice in your writing.
✨Prepare for Creative Ideation
Be ready to participate in creative brainstorming during the interview. Think of innovative ideas for campaigns or product descriptions that align with their brand ethos, showcasing your creativity and strategic mindset.
✨Research the Competition
Conduct thorough research on Fable and Mane's competitors in the beauty industry. Be prepared to discuss how you can differentiate their messaging and improve engagement through your copywriting skills.
