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- Tasks: Lead marketing strategies for key generic brands in the pharmaceutical sector.
- Company: Join a dynamic team focused on innovative healthcare solutions.
- Benefits: Enjoy competitive salary, career growth opportunities, and a collaborative work environment.
- Why this job: Make a real impact in healthcare while developing your marketing expertise.
- Qualifications: 5+ years in pharmaceutical marketing and a degree in Life Sciences, Business, or Marketing required.
- Other info: Based in Reading, UK, with opportunities to collaborate globally.
The predicted salary is between 43200 - 72000 £ per year.
As a Senior Brand Manager, you will be responsible for leading the strategic direction and execution of marketing plans for key generic brands across multiple therapeutic areas. You’ll play a critical role in driving brand performance, supporting launches, and ensuring alignment with commercial goals across the region.
Location: Reading, UK
Key Responsibilities
- Develop and implement brand strategies and tactical plans for assigned generic products.
- Lead cross-functional brand teams including sales, medical, regulatory, and market access.
- Analyze market trends, competitor activity, and customer insights to inform strategy.
- Manage product lifecycle, including launch planning, promotional campaigns, and pricing strategies.
- Collaborate with regional and global teams to ensure alignment and leverage best practices.
- Monitor brand performance metrics and adjust plans to optimize results.
- Ensure all marketing activities comply with internal policies and external regulations.
Qualifications
- 5+ years of pharmaceutical marketing experience.
- Strong commercial acumen and understanding of the generics market landscape.
- Proven ability to lead cross-functional teams and manage complex projects.
- Excellent communication, analytical, and stakeholder management skills.
- Bachelor’s degree in Life Sciences, Business, or Marketing.
Senior Brand Manager employer: Actalent
Contact Detail:
Actalent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Familiarise yourself with the latest trends in the pharmaceuticals and generics market. Understanding current market dynamics will not only help you during interviews but also demonstrate your genuine interest in the role.
✨Tip Number 2
Network with professionals in the pharmaceutical industry, especially those who have experience in brand management. Engaging with them can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully led cross-functional teams in previous roles. Highlighting your leadership skills and project management experience will be crucial in showcasing your fit for this position.
✨Tip Number 4
Stay updated on regulatory changes affecting the pharmaceutical industry. Being knowledgeable about compliance issues will show that you are proactive and understand the complexities of marketing in this sector.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in pharmaceutical marketing, especially your achievements in brand management and cross-functional team leadership. Use specific metrics to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the pharmaceutical industry and detail how your skills align with the responsibilities of the Senior Brand Manager role. Mention specific examples of successful brand strategies you've implemented.
Highlight Analytical Skills: Given the importance of market analysis in this role, emphasise your analytical skills. Provide examples of how you've used data to inform marketing strategies or improve brand performance in previous positions.
Showcase Leadership Experience: Since the role requires leading cross-functional teams, include examples of your leadership experience. Discuss how you’ve successfully managed projects and collaborated with various departments to achieve commercial goals.
How to prepare for a job interview at Actalent
✨Showcase Your Strategic Thinking
As a Senior Brand Manager, you'll need to demonstrate your ability to develop and implement effective brand strategies. Be prepared to discuss specific examples of how you've successfully led marketing plans in the past, particularly in the pharmaceutical sector.
✨Highlight Cross-Functional Leadership
This role requires leading cross-functional teams. Share experiences where you've collaborated with sales, medical, regulatory, or market access teams. Emphasise your leadership style and how you ensure alignment across different departments.
✨Demonstrate Market Insight
Understanding market trends and competitor activity is crucial. Prepare to discuss how you've analysed market data in previous roles and how that informed your strategic decisions. This will show your analytical skills and commercial acumen.
✨Prepare for Compliance Questions
Given the regulatory nature of the pharmaceutical industry, be ready to talk about how you've ensured compliance in your marketing activities. Discuss any challenges you've faced and how you navigated them to maintain adherence to internal policies and external regulations.
