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- Tasks: Lead the marketing strategy for holiday home sales and enhance customer journeys.
- Company: Join Parkdean Resorts, the UK's largest holiday park operator with stunning locations.
- Benefits: Enjoy 50% off holidays, discounts on food and activities, and a supportive work culture.
- Why this job: Be part of a creative team that values customer experience and career growth.
- Qualifications: 3+ years in marketing with strong project management and communication skills required.
- Other info: Flexible applicants encouraged; we value diverse skills and experiences.
The predicted salary is between 28800 - 42000 £ per year.
Marketing Manager – 12 Fixed Term Contract
Are you ready to turn dream holiday homes into reality? At Parkdean Resorts, we’re looking for a creative, customer-obsessed Marketing Manager to revolutionise the holiday home sales journey. If you thrive on crafting irresistible customer experiences that lead to big results, this is your moment!
As a Holiday Home Sales Marketing Manager, you’ll be supporting and improving our lead to appointment ratio. You’ll be responsible for a customer journey that will help and encourage the customer through their sales journey – communication at the right time, via the right channel with the right information. You’ll spot marketing opportunities for further engagement and work closely with our holiday parks to ensure brand consistency, and that the customer journey continues onto park and onto sale and ownership.
More about us
We’re proud to be the UK’s largest holiday park operator. Our size, stature and award-winning service mean many prospective Owners think of us first for finding their perfect holiday home. Over the years, we’ve grown to offer a wide range of caravans and lodges for sale in stunningly scenic locations at 60 of our holiday parks. In fact, more than 20,000 Owners have holiday homes with us.
What you will be doing…
You’ll be joining the fast paced and driven Holiday Home Sales Marketing team where you’ll have the chance to identify and create key communications for customers that will make an improvement to conversion rates. You’ll identify strengths and weaknesses in our current process and build reports to ensure that an impact is being made. An understanding of the sales process on park is key and the journey must flow from lead to sale.
Specifically, we’re looking for someone who has a passion for brilliant customer service who can create an effective customer journey that is number one amongst its competitors.
You’ll be brilliant at:
- Understanding customer journeys so you can create a tailor-made sales journey for different segments.
- Understanding different methods of communication and where they can work effectively.
- Communication and working with the Holiday Home Sales Marketing team and park sales teams to build an effective and fluid customer experience.
- Working with creative agencies to create work that is on-brand and of a high standard
- Creating reports to enable us to test and learn.
- Understanding Marketing Cloud and how it can be used to create the ultimate customer journey.
- Raising POs and providing help with managing the Holiday Home Sales marketing budget.
- Arranging regular Park visits to understand the sales process and to work with and support park sales teams.
- Ad-hoc project management such as new initiatives.
Some of the skills we’re looking for:
- At least three years of experience in marketing with a strong focus on effective customer journeys.
- A strong and proven ability to work across all marketing disciplines, both online and offline.
- Brilliant project management, copywriting, proof reading and communication skills.
- Ability to juggle numerous projects and deadlines at once.
- A strong working knowledge of Microsoft Word and Excel.
- A flexible approach to working hours and days.
- A full driving licence and the ability to commit to travelling within the UK.
- A commitment to being a Parkdean Resorts brand guardian and ultimately improving customer experiences.
Whatever you do, please don’t filter yourself out! We are often flexible when considering an applicant’s skills and experience for a role. So, don’t be put off if you don’t tick all the boxes.
So, why Parkdean Resorts?
Well, besides the one-of-a-kind team culture, stunning locations across the UK, and the chance to work with the UK's largest holiday park organisation, we can offer:
- The chance to develop your skills and boost your career – as one of the best in the biz when it comes to training, we’ve got your back when it comes to career development!
- You’re never on your own with our Employee Assistance Programme! It comes with a 24/7 confidential helpline for counselling and support – because your wellbeing is our top priority.
- A 50% discount for you and a 25% discount for friends and family when booking your holiday with us.
- A team member discount of 30%, available on everything from fabulous food to delicious drinks and even our fun leisure activities.
- Score awesome discounts! From tasty meal kits like Hello Fresh to your favourite local gyms, we’ve got deals on lots of brands just for you.
We want to be a force for good and caring for our parks, people, and planet is a natural component of the way we do business. We celebrate our people, communities and natural environment, enabling us to enhance the amazing memories we create for many years to come.
Are we the right fit for you?
At Parkdean Resorts we don’t leave unforgettable moments to chance.
We pitch in, we have fun, and we grow, challenging and inspiring each other to make great things happen every, single, day. We’re people people, Parkdean people, and we Parkdean like we mean it!
We want to do all we can to create an environment and recruitment process where people feel safe and comfortable to talk about disability. For any reasonable adjustment requests, please contact the team at
Marketing Manager employer: Parkdean Resorts
Contact Detail:
Parkdean Resorts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarize yourself with the customer journey in the holiday home sales process. Understanding how customers interact with the brand at each stage will help you demonstrate your ability to create tailored experiences that drive conversions.
✨Tip Number 2
Network with professionals in the marketing and holiday park industry. Attend relevant events or join online forums to connect with others who can provide insights into the role and potentially refer you to opportunities at Parkdean Resorts.
✨Tip Number 3
Showcase your project management skills by discussing specific examples of successful campaigns you've led. Highlight how you managed timelines, collaborated with teams, and achieved measurable results to align with the expectations of the role.
✨Tip Number 4
Research Parkdean Resorts' brand values and recent marketing initiatives. Being knowledgeable about their current strategies will allow you to speak confidently about how you can contribute to their goals and enhance the customer experience.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Understand the Role: Make sure you fully understand the responsibilities and requirements of the Marketing Manager position at Parkdean Resorts. Tailor your application to highlight your experience in creating effective customer journeys and improving conversion rates.
Showcase Relevant Experience: In your CV and cover letter, emphasize your marketing experience, particularly in customer journey management. Provide specific examples of how you've successfully managed projects and improved customer experiences in previous roles.
Highlight Communication Skills: Since communication is key for this role, make sure to demonstrate your strong communication skills in your application. Use clear and engaging language, and consider including examples of successful collaborations with teams or agencies.
Express Your Passion: Convey your enthusiasm for the holiday park industry and your commitment to delivering exceptional customer service. Show that you align with Parkdean Resorts' values and culture, and explain why you're excited about the opportunity to contribute to their team.
How to prepare for a job interview at Parkdean Resorts
✨Understand the Customer Journey
Make sure to familiarize yourself with the customer journey specific to holiday home sales. Be prepared to discuss how you can tailor communications and experiences for different customer segments to improve conversion rates.
✨Showcase Your Marketing Skills
Highlight your experience in both online and offline marketing disciplines. Be ready to provide examples of successful campaigns you've managed and how they contributed to enhancing customer experiences.
✨Demonstrate Project Management Abilities
Prepare to discuss your project management skills, especially how you juggle multiple projects and deadlines. Share specific instances where your organizational skills led to successful outcomes.
✨Be Ready to Discuss Data and Reporting
Since building reports is a key part of the role, be prepared to talk about your experience with data analysis and reporting. Explain how you've used data to identify strengths and weaknesses in previous marketing processes.
