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- Tasks: Lead relationships with major UK accounts and drive product growth.
- Company: Join Spirits of Virtue, the leader in non-alcoholic spirits with a fun culture.
- Benefits: Enjoy a £75k+ salary, big bonuses, and flexible home-based work.
- Why this job: Be part of a fast-growing team that values fun and innovation.
- Qualifications: Must have a strong contact list and experience in BWS or FMCG.
- Other info: No corporate fluff; just real opportunities to make an impact.
The predicted salary is between 60000 - 90000 £ per year.
Starting Salary: £75k+ (depending on how many buyer contacts are in your phone)
Travel: Frequent, fabulous, and occasionally chaotic
We’re Spirits of Virtue, and we make the world’s largest portfolio of award-winning non-alcoholic spirits. We’re own-label royalty, brand builders, and proud sellers to 27 countries and counting.
Now we need a National Accounts Manager who’s got the black book, the charm, and the commercial hunger to help us take over the UK retail world (and possibly a bit of Europe, too).
Your Mission (Should You Choose to Accept It):
- Lead and grow our relationships with major UK national accounts (ASDA/Walmart, ALDI, etc.)
- Get us into new doors — across grocery, discounters, specialist retailers — wherever drinks are sold and shelves need a glow-up
- Work directly with our Commercial Director and Managing Director — yes, real access, not just Slack messages
- Drive private label, own brand and branded products — our triple threat offering
- Travel often. Win often. And still be home-based (just not sofa-based).
We Think You Might Be:
- A BWS legend or FMCG renegade with a killer contact list
- Someone who knows their way around own label deals, branded playbooks, and buyer psychology
- A self-starter, deal-closer, and all-round commercial grown-up
- Tired of the corporate slow lane — and ready to build something fast, fresh, and actually fun
What You’ll Get:
- £75k+ starting salary, depending on experience
- Big bonuses for big wins (we like reward more than red tape)
- A chance to work with the best management team in the UK (unofficial title, widely believed)
- Global footprint. Category leadership. Future-proof product.
- No corporate fluff, no pointless meetings, no “just following up on that” nonsense
A Note to Agencies: We see you. We salute your hustle. But we’re not accepting agency CVs for this role — this one’s personal.
Apply Now: Send your CV and a few sharp words about your finest sales moment to: 📮 opportunities@spiritsofvirtue.com Or slide into our LinkedIn DMs like the seasoned operator we know you are.
This isn’t just another national accounts gig. It’s a chance to lead, grow, and actually enjoy the ride.
National Accounts Manager (UK & Europe) employer: Spirits of Virtue
Contact Detail:
Spirits of Virtue Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Accounts Manager (UK & Europe)
✨Tip Number 1
Network like a pro! Since this role requires a strong contact list, reach out to your existing connections in the BWS and FMCG sectors. Attend industry events or trade shows where you can meet potential contacts and showcase your enthusiasm for non-alcoholic spirits.
✨Tip Number 2
Research the company thoroughly. Understand Spirits of Virtue's product range, their market position, and recent achievements. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your genuine interest in the brand.
✨Tip Number 3
Prepare to discuss your sales strategies. Think about how you've successfully navigated own label deals and branded products in the past. Be ready to share specific examples that highlight your commercial acumen and ability to drive results.
✨Tip Number 4
Showcase your personality! This role is not just about numbers; it's about building relationships. Be authentic and let your charm shine through in conversations. The team values fun and a positive attitude, so make sure to reflect that in your interactions.
We think you need these skills to ace National Accounts Manager (UK & Europe)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in national accounts management, particularly within the BWS or FMCG sectors. Emphasise your existing buyer contacts and any successful deals you've closed.
Craft a Compelling Cover Letter: In your cover letter, share your passion for the non-alcoholic spirits category and explain why you're excited about the opportunity with Spirits of Virtue. Include a brief anecdote about your finest sales moment to showcase your skills.
Showcase Your Network: Mention your established relationships with major UK retailers like ASDA and ALDI. Highlight how these connections can benefit Spirits of Virtue in expanding their market presence.
Be Authentic: Let your personality shine through in your application. Spirits of Virtue values fun and authenticity, so don't be afraid to show your enthusiasm and unique approach to sales.
How to prepare for a job interview at Spirits of Virtue
✨Showcase Your Network
As a National Accounts Manager, your contacts are crucial. Be prepared to discuss your existing relationships with major retailers like ASDA and ALDI. Highlight how these connections can benefit the company and demonstrate your ability to open new doors.
✨Understand Buyer Psychology
Familiarise yourself with the psychology behind buyer decisions in the FMCG sector. During the interview, share insights on how you’ve successfully navigated negotiations in the past and how you plan to apply this knowledge to drive sales for Spirits of Virtue.
✨Emphasise Your Commercial Acumen
This role requires a strong commercial mindset. Prepare examples of how you've driven growth through private label and branded products. Discuss specific strategies you've implemented that led to significant wins in your previous roles.
✨Demonstrate Your Passion for the Industry
Spirits of Virtue is looking for someone who is not just experienced but also genuinely excited about the non-alcoholic spirits market. Share your enthusiasm for the category and how you envision contributing to the company's growth while having fun along the way.
