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- Tasks: Lead POP MART's expansion in Europe by managing new store openings and market strategies.
- Company: Join POP MART, a global leader in designer toys and collectibles since 2010.
- Benefits: Enjoy monthly toy gifts, bonuses, training programs, and fun team events.
- Why this job: Be part of a dynamic, multicultural team driving growth in the exciting toy industry.
- Qualifications: Bachelor's degree and 3+ years in market development; strong analytical and communication skills required.
- Other info: Multilingual candidates preferred; experience in the toy industry is a plus.
The predicted salary is between 36000 - 60000 £ per year.
European Go-to-Market Executive
Industry: Designer toys and collectible pieces
Location: Canary Wharf, London
Job type: Full time Permanent
Working Hours: 40 hours per week
About POP MART
Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, Skullpanda, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters.
POP MART has established a strong presence across key European markets, including the UK, France, Italy, and the Netherlands. As part of our strategic growth initiatives, we are focused on expanding our retail network into additional high-potential markets across Europe, continuing to strengthen our brand's position in the region.
For more information, please visit and our LinkedIn Career page.
What to Expect
POP MART is a fast-paced company with a young and multicultural team where you can expect to:
- Gain valuable professional experience covering the entire retail life cycle
- Have the opportunity to work with people from different countries and cultures in a collaborative environment
- Receive structured customer service, retail operations, and product training
- Be proactively involved in the company’s growth
Benefits
POP MART offers our employees:
- Selected POP MART toys as appreciation gifts every month
- A structured bonus/commission scheme in line with the company’s and the individual’s performance
- Comprehensive training and development programs
- Regular team social events
- Paid rest breaks
The Role and Candidate
We are seeking a results-driven Go-to-Market Executive to lead POP MART’s expansion across European markets. This role focuses on executing new store openings by managing site readiness, merchandise logistics, construction projects, as well as coordinating manpower planning, marketing activities for successful launches. The ideal candidate will play a key role in fostering partnerships, driving operational excellence, and optimising performance to support the company’s growth initiatives.
Responsibilities
- Execute detailed go-to-market strategies for European markets, ensuring alignment with Pop Mart International’s objectives
- Perform market research to identify opportunities, assess competitor activities, and understand consumer preferences
- Oversee all aspects of new store openings, ensuring site readiness, timely local arrival of merchandise through efficient logistics, proper stock allocation, and compliance with local regulations, with a focus on seamless execution alongside merchandising and operations teams
- Manage construction projects for new retail spaces, working with the construction team to oversee design, installation, fixtures, and furniture to ensure projects are completed on time and meet brand standards
- Partner with HR and marketing teams to coordinate recruitment, onboarding, training, and launch campaigns, including in-store events and promotions
- Manage relationships and communication with distributors, retailers, and partners to support day-to-day operations and new market initiatives
- Analyse sales, stock performance, and operational metrics, providing insights and recommendations to optimise store performance and retail strategies
- Work closely with cross-functional teams to align activities, resolve challenges, and maintain operational excellence
- Address operational challenges in real-time to ensure the success of new stores and ongoing market initiatives
Required Qualifications
- Bachelor's degree in Business, Marketing, International Business, or related field
- 3+ years of experience in market development, preferably in consumer goods or retail sectors
- Strong understanding of market entry strategies and international business expansion
- Demonstrated ability to manage multiple market initiatives simultaneously
- Excellent interpersonal, negotiation, and communication skills
- Strong analytical and problem-solving capabilities
- Proficiency in MS Office suite (particularly Excel and PowerPoint)
- Advanced data analysis skills
- Multilingual capabilities preferred (English essential, additional European languages a plus)
Desirable but Not Essential
- Experience in the toy industry or pop culture retail sector
- Familiarity with European retail landscapes
- Understanding of designer toy and collectible trends, particularly in the art toy market
- Experience in international business development and cross-cultural negotiations
European Go-to-Market Executive employer: POP MART
Contact Detail:
POP MART Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land European Go-to-Market Executive
✨Tip Number 1
Familiarize yourself with the designer toy culture and POP MART's unique IPs. Understanding the products and their appeal will help you connect better with the team and demonstrate your passion for the industry during discussions.
✨Tip Number 2
Network with professionals in the toy and retail sectors, especially those with experience in European markets. Attend industry events or join relevant online communities to build relationships that could provide insights and opportunities.
✨Tip Number 3
Research the current trends in the designer toy market and understand the competitive landscape in Europe. Being knowledgeable about competitors and market dynamics will allow you to speak confidently about strategies during interviews.
✨Tip Number 4
Prepare to discuss your experience in managing multiple projects and market initiatives. Highlight specific examples where you've successfully executed go-to-market strategies or opened new retail locations, as this aligns closely with the role's responsibilities.
We think you need these skills to ace European Go-to-Market Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the European Go-to-Market Executive position. Tailor your application to highlight relevant experiences that align with these requirements.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience in market development, particularly in consumer goods or retail sectors. Provide specific examples of how you've successfully managed multiple market initiatives or executed go-to-market strategies.
Showcase Analytical Skills: Since the role requires strong analytical capabilities, include examples of how you've used data analysis to drive decisions or optimize performance in previous roles. Mention your proficiency in MS Office, especially Excel, to demonstrate your technical skills.
Express Multicultural Competence: Given the multicultural environment at POP MART, highlight any experience you have working with diverse teams or in international markets. If you speak additional European languages, be sure to mention this as it can set you apart from other candidates.
How to prepare for a job interview at POP MART
✨Show Your Market Knowledge
Demonstrate your understanding of the European retail landscape and designer toy culture. Be prepared to discuss current trends, competitor activities, and consumer preferences in the market.
✨Highlight Your Project Management Skills
Since the role involves overseeing new store openings and construction projects, share specific examples of how you've successfully managed similar initiatives in the past. Focus on your ability to coordinate teams and ensure timely execution.
✨Emphasize Cross-Functional Collaboration
Discuss your experience working with various teams, such as HR, marketing, and operations. Highlight how you’ve fostered partnerships and maintained communication to achieve common goals.
✨Prepare for Analytical Questions
Be ready to showcase your analytical skills by discussing how you've used data to drive decisions in previous roles. Prepare examples of how you've analyzed sales or operational metrics to optimize performance.
