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For Companies At a Glance
- Tasks: Plan and execute exciting brand activations and tastings across the UK.
- Company: Join Proof Drinks, a dynamic company in the alcoholic beverages sector.
- Benefits: Enjoy a competitive salary, flexible working, and travel allowances.
- Why this job: Be part of a creative team driving brand visibility and consumer engagement.
- Qualifications: 1 year experience in brand activation or marketing, with strong communication skills.
- Other info: Must be willing to travel frequently and work evenings/weekends.
The predicted salary is between 36000 - 60000 £ per year.
Location: Preference for candidates based in Northern England (frequent UK-wide travel required)
Department: Marketing
Reporting to: Brand Manager
Contract: Full-time, Permanent
About the Role
We are seeking a dynamic and commercially driven Brand Activation Executive to join our team on a full-time basis. This role is central to driving brand visibility, sampling, and loyalty across key on-trade and off-trade accounts, with a clear commercial focus on increasing rate of sale in priority venues. You will be responsible for planning and delivering high-impact activations that convert consumer engagement into measurable commercial outcomes.
Key Responsibilities
- Plan, coordinate, and execute compelling brand activations, product tastings, and promotional events in alignment with brand objectives.
- Proactively identify activation opportunities.
- Develop and maintain strong relationships with on-trade partners to secure brand visibility and prime positioning.
- Actively drive commercial KPIs by increasing rate of sale and supporting volume growth across assigned territories.
- Monitor activation performance, gather data and insights, and report on ROI to inform future strategies.
- Ensure effective deployment and visibility of branded POS materials across all touch points.
- Collaborate with internal stakeholders, including the sales and marketing teams, to ensure a unified and data-driven activation approach.
Candidate Profile
- Essential: Minimum of 1 year experience in brand activation, field marketing, or experiential marketing, ideally within the alcoholic beverages or FMCG sector.
- Proven understanding of the on-trade environment and how to influence consumer behaviour in these spaces.
- Confident in project management.
- Creative, able to think outside the box, producing unique and memorable events and activations.
- Organised, and effective at record-keeping and reporting.
- Strong interpersonal and communication skills with the ability to engage and influence at all levels.
- Commercially minded, target-driven, and results-oriented.
- Comfortable working evenings and weekends as required by the activation schedule.
- Full and clean UK driving licence and willingness to travel frequently across the UK.
What We Offer
- Competitive salary package.
- Opportunities for career growth within a dynamic and expanding business.
- Flexible working environment, with autonomy and support.
- Exposure to a portfolio of innovative and high-performing alcohol brands.
- Travel allowance provided for work-related travel.
Proof Drinks is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Contact Detail:
Proof Drinks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Drinks Brand Activator (England)
✨Tip Number 1
Familiarise yourself with the latest trends in the alcoholic beverages market. Understanding what consumers are currently interested in can help you propose innovative activation ideas that align with brand objectives.
✨Tip Number 2
Network with professionals in the drinks industry, especially those involved in brand activation and marketing. Attend industry events or join relevant online forums to build connections that could lead to valuable insights and opportunities.
✨Tip Number 3
Showcase your project management skills by discussing past experiences where you successfully executed events or activations. Be prepared to share specific examples of how you drove consumer engagement and achieved commercial outcomes.
✨Tip Number 4
Demonstrate your understanding of the on-trade environment by researching key venues and their consumer demographics. Tailoring your approach to these specifics can set you apart as a candidate who truly understands the market.
We think you need these skills to ace Drinks Brand Activator (England)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand activation, field marketing, or experiential marketing. Emphasise any work you've done within the alcoholic beverages or FMCG sector to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the on-trade environment and your ability to influence consumer behaviour. Use specific examples from your past experiences to demonstrate your creativity and project management skills.
Highlight Key Achievements: In both your CV and cover letter, include quantifiable achievements related to commercial KPIs, such as increased sales or successful brand activations. This will show your results-oriented mindset and ability to drive performance.
Showcase Your Interpersonal Skills: Since strong communication and relationship-building skills are essential for this role, provide examples of how you've successfully engaged with partners or stakeholders in previous positions. This will help illustrate your fit for the team.
How to prepare for a job interview at Proof Drinks
✨Showcase Your Experience
Make sure to highlight your previous experience in brand activation or field marketing, especially within the alcoholic beverages or FMCG sector. Be prepared to discuss specific campaigns you've worked on and the impact they had on sales.
✨Demonstrate Your Creativity
Since the role requires creative thinking for unique activations, come prepared with ideas or examples of innovative events you've planned. This will show your potential employer that you can think outside the box and bring fresh concepts to their brand.
✨Know the Brand and Market
Research the company’s brands and their positioning in the market. Understanding their target audience and current trends in the drinks industry will help you tailor your responses and demonstrate your genuine interest in the role.
✨Prepare for Scenario Questions
Expect questions that assess how you would handle specific situations related to brand activations. Think about challenges you've faced in the past and how you overcame them, as well as how you would approach new opportunities in this role.
