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For Companies At a Glance
- Tasks: Plan and execute exciting brand activations and events to boost visibility and sales.
- Company: Join Proof Drinks, a dynamic company known for innovative alcohol brands.
- Benefits: Enjoy a competitive salary, flexible working, travel allowances, and career growth opportunities.
- Why this job: Be part of a creative team that values unique ideas and impactful consumer engagement.
- Qualifications: 1+ year in brand activation or marketing, with strong communication and project management skills.
- Other info: Must be willing to travel across the UK and work evenings/weekends as needed.
The predicted salary is between 36000 - 60000 £ per year.
Location: Preference for candidates based in Northern England (frequent UK-wide travel required)
Department: Marketing
Reporting to: Brand Manager
Contract: Full-time, Permanent
About the Role
We are seeking a dynamic and commercially driven Brand Activation Executive to join our team on a full-time basis. This role is central to driving brand visibility, sampling, and loyalty across key on-trade and off-trade accounts, with a clear commercial focus on increasing rate of sale in priority venues. You will be responsible for planning and delivering high-impact activations that convert consumer engagement into measurable commercial outcomes.
Key Responsibilities
- Plan, coordinate, and execute compelling brand activations, product tastings, and promotional events in alignment with brand objectives.
- Proactively identify activation opportunities.
- Develop and maintain strong relationships with on-trade partners to secure brand visibility and prime positioning.
- Actively drive commercial KPIs by increasing rate of sale and supporting volume growth across assigned territories.
- Monitor activation performance, gather data and insights, and report on ROI to inform future strategies.
- Ensure effective deployment and visibility of branded POS materials across all touch points.
- Collaborate with internal stakeholders, including the sales and marketing teams, to ensure a unified and data-driven activation approach.
Candidate Profile
- Essential: Minimum of 1 year experience in brand activation, field marketing, or experiential marketing, ideally within the alcoholic beverages or FMCG sector.
- Proven understanding of the on-trade environment and how to influence consumer behaviour in these spaces.
- Confident in project management.
- Creative, able to think outside the box, producing unique and memorable events and activations.
- Organised, and effective at record-keeping and reporting.
- Strong interpersonal and communication skills with the ability to engage and influence at all levels.
- Commercially minded, target-driven, and results-oriented.
- Comfortable working evenings and weekends as required by the activation schedule.
- Full and clean UK driving licence and willingness to travel frequently across the UK.
What We Offer
- Competitive salary package.
- Opportunities for career growth within a dynamic and expanding business.
- Flexible working environment, with autonomy and support.
- Exposure to a portfolio of innovative and high-performing alcohol brands.
- Travel allowance provided for work-related travel.
Proof Drinks is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Drinks Brand Activator (England) employer: Proof Drinks
Contact Detail:
Proof Drinks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Drinks Brand Activator (England)
✨Tip Number 1
Network with professionals in the drinks and FMCG sectors. Attend industry events, trade shows, or local tastings to meet potential colleagues and learn about the latest trends. Building relationships can often lead to job opportunities.
✨Tip Number 2
Familiarise yourself with the brands and products you'll be working with. Understanding their unique selling points and target demographics will help you stand out during interviews and discussions with potential employers.
✨Tip Number 3
Showcase your creativity by developing a mock activation plan for a brand you admire. This demonstrates your understanding of brand activation and your ability to think outside the box, which is crucial for this role.
✨Tip Number 4
Stay updated on the latest marketing trends and consumer behaviour insights, especially within the alcoholic beverages sector. Being knowledgeable about current market dynamics will help you engage effectively with stakeholders and demonstrate your commercial acumen.
We think you need these skills to ace Drinks Brand Activator (England)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand activation, field marketing, or experiential marketing. Use specific examples that demonstrate your understanding of the on-trade environment and how you've influenced consumer behaviour.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with the key responsibilities, such as planning and executing brand activations, and your ability to drive commercial KPIs.
Showcase Your Creativity: Since the role requires creative thinking, include examples of unique events or activations you've planned. Highlight any innovative strategies you used to engage consumers and achieve measurable outcomes.
Highlight Your Interpersonal Skills: Emphasise your strong communication and interpersonal skills in both your CV and cover letter. Provide examples of how you've built relationships with partners or stakeholders to secure brand visibility and support.
How to prepare for a job interview at Proof Drinks
✨Showcase Your Brand Activation Experience
Make sure to highlight your previous experience in brand activation or field marketing, especially within the alcoholic beverages or FMCG sector. Be prepared to discuss specific campaigns you've worked on and the impact they had on sales and consumer engagement.
✨Demonstrate Your Project Management Skills
Since this role requires strong project management abilities, come ready to share examples of how you've successfully planned and executed events or activations. Discuss how you managed timelines, resources, and any challenges you faced along the way.
✨Know the On-Trade Environment
Familiarise yourself with the on-trade environment and be ready to discuss how you can influence consumer behaviour in these spaces. Understanding the dynamics of bars, pubs, and restaurants will show that you're well-prepared for the role.
✨Prepare Questions About the Brand
Have insightful questions ready about the company's brands and their current marketing strategies. This shows your genuine interest in the role and helps you understand how you can contribute to their goals.
