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- Tasks: Lead a dynamic sales team, drive growth, and nurture customer relationships in the food industry.
- Company: Join a well-established supplier of flour and mixes, serving the UK food sector.
- Benefits: Enjoy remote work, a competitive salary, car allowance, pension, and 24 days holiday.
- Why this job: Make a real impact in a supportive culture while developing your leadership skills.
- Qualifications: Proven B2B sales experience in the food industry, strong leadership, and excellent communication skills.
- Other info: Expect weekly travel for client meetings and team coordination.
The predicted salary is between 55000 - 65000 £ per year.
Remote Working, travel required. Salary: £55,000 to £65,000 DOE, car allowance, Pension and 24 days holiday plus Bank Holidays.
Are you an experienced sales leader with a strong background in the food industry? Are you passionate about driving growth, leading high-performing teams, and nurturing long-term customer relationships? If so, we want to hear from you. Our client is a well-established supplier of flour and flour-based mixes, serving food manufacturers, bakeries, and wholesalers across the UK. They are seeking a dynamic General Sales Manager to take charge of their commercial team, contribute to their strategic sales development, and continue their tradition of exceptional customer service.
Key Responsibilities:
- Lead and manage a team of Territory Managers to grow and develop existing customer accounts and secure new business opportunities.
- Drive sales of flour and flour-based mixes to manufacturers, bakeries, and wholesale customers.
- Build and nurture relationships with key clients while identifying new market opportunities.
- Ensure effective credit control, maintaining customer accounts within agreed credit terms.
- Provide regular sales reporting and forecasting to senior leadership.
- Support and coach the sales team, driving performance and maintaining high professional standards.
Key Attributes and Experience:
- Proven track record in B2B sales within the food industry – flour or food ingredient experience highly preferred.
- Demonstrable success in managing key accounts and developing new business.
- Prior experience working with wholesalers is essential.
- Sound knowledge of the UK flour market and bakery trade is a strong advantage.
- Strong leadership skills – able to inspire, manage, and develop a professional sales team.
- High level of organisation with excellent planning and execution abilities.
- Strong customer service ethos with a commitment to long-term relationship building.
- Proficiency with CRM systems and sales reporting tools.
- Excellent communication, negotiation, and administrative skills.
- Motivated, results-driven, and looking for a stable, long-term career opportunity.
What our client offers:
- A competitive salary of £55,000–£65,000 depending on experience, car allowance, Pension and 24 days holiday plus Bank Holidays.
- Remote working although you will be expected to be on the road every week as you would be expected to spend time on the road with members of the sales team and also go out and visit current and prospective customers with occasional travel for client meetings and team coordination.
- A supportive, team-oriented culture in a stable and growing company.
- The opportunity to make a real impact on the future growth of the business.
Contact Detail:
Tate Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land General Sales Manager
✨Tip Number 1
Network within the food industry, especially with professionals who have experience in flour or food ingredients. Attend industry events, trade shows, and webinars to connect with potential contacts who might help you get noticed for this role.
✨Tip Number 2
Research the company thoroughly, including their products, market position, and competitors. This knowledge will not only help you understand their needs but also allow you to tailor your conversations to demonstrate how you can contribute to their growth.
✨Tip Number 3
Prepare to discuss specific examples of your past successes in B2B sales, particularly in managing key accounts and developing new business. Highlight your leadership skills and how you've inspired teams to achieve targets in previous roles.
✨Tip Number 4
Familiarise yourself with CRM systems and sales reporting tools that are commonly used in the industry. Being able to speak confidently about your proficiency with these tools will show that you're ready to hit the ground running.
We think you need these skills to ace General Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B sales within the food industry, particularly any roles related to flour or food ingredients. Emphasise your leadership skills and any successes in managing key accounts.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for driving growth and leading teams. Mention specific examples of how you've nurtured customer relationships and contributed to sales development in previous roles.
Highlight Relevant Skills: In your application, clearly outline your proficiency with CRM systems and sales reporting tools. Also, mention your organisational skills and ability to plan effectively, as these are crucial for the General Sales Manager role.
Showcase Your Industry Knowledge: Demonstrate your understanding of the UK flour market and bakery trade in your application. This could be through mentioning relevant experiences or insights that show you are well-versed in the industry.
How to prepare for a job interview at Tate Recruitment
✨Showcase Your Industry Knowledge
Make sure to demonstrate your understanding of the food industry, particularly the flour market. Be prepared to discuss current trends and challenges in the sector, as well as how your experience aligns with these.
✨Highlight Leadership Experience
Since the role involves managing a team, share specific examples of how you've successfully led sales teams in the past. Discuss your coaching methods and how you've driven performance to achieve targets.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to handle real-life sales situations. Think of scenarios where you had to overcome obstacles or negotiate effectively with clients.
✨Emphasise Relationship Building Skills
The role requires nurturing long-term customer relationships. Be ready to talk about how you've built and maintained client relationships in previous roles, and provide examples of successful partnerships you've developed.
