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For Companies At a Glance
- Tasks: Lead strategic solutions for clients in the entertainment sector, managing key accounts and delivering creative campaigns.
- Company: Burson is a global communications leader, part of WPP, focused on enhancing brand reputation.
- Benefits: Enjoy a vibrant office with a rooftop terrace, flexible work options, and opportunities for professional growth.
- Why this job: Join a dynamic team working with top brands like Activision Blizzard and Spotify, making an impact in entertainment.
- Qualifications: Strong client service skills, passion for entertainment, and experience in leading teams and managing budgets.
- Other info: Diversity, equity, and inclusion are core values; all backgrounds are encouraged to apply.
The predicted salary is between 48000 - 84000 £ per year.
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company.
WHAT MAKES US BURSON ENTERTAINMENT
The Entertainment team at Burson was formed in 2020 and has been growing fast ever since. It is now made up of 25 sector specialists who live and breathe gaming, esports, music and film. It is home to some of the world’s best loved entertainment brands including Activision Blizzard, Spotify, Meta Reality Labs, LG and Bose. We’re building a vibrant and diverse team, that delivers incredible work for amazing brands at the forefront of the entertainment space.
YOUR ROLE AS A BURSON PERSON
As an Associate Director, you will be a dynamic and commercially astute thinker, creating strategic and innovative solutions for client challenges that yield exceptional results. You will offer insightful and effective counsel to clients, manage expectations, proactively address issues and ensure seamless execution of all client deliverables. This role is a crucial one in our team with responsibility across key clients in our sector.
RESPONSIBILITIES
- Serve as a trusted advisor to clients, enhancing client relationships and assisting clients in achieving their business and communication objectives.
- Exhibit strong strategic thinking, crafting compelling narratives and multi-channel content strategies.
- Lead creative sessions internally that deliver high-quality executions.
- Play an active role in business development, identifying and pursuing new opportunities.
- Develop and mentor team members, providing opportunities for growth and development.
- Responsible for accurate client forecasting, resource planning, thoughtful management of client budgets and managing over-servicing levels.
- Drive new business growth within your sector, identifying new opportunities and taking a lead role from ideation to presentation and conversion.
- Contribute to overall sector business plans, demonstrating a perspective on new business growth and new offers.
- Inspire, mentor, and coach direct reports, embodying the agency's vision and fostering a collaborative culture.
- Demonstrate commitment to Diversity, Equity & Inclusion, acting as a thoughtful ally.
- Lead and deliver impactful presentations with flair.
- Enhance team capability through training, development, coaching, and mentoring, supporting the leadership team in these efforts.
YOU’LL BRING ALONG WITH YOU
- Incredible client service skills, able to stay across multiple workstreams and stakeholders while adding value consistently with your counsel and leadership, based on credibility and reliability.
- A passion for, and professional understanding of, the entertainment industry including gaming, music, film, the streaming economy and more.
- The ability to lead teams – including account teams and specialists – to outstanding creative plans, built on audience insights, cultural understanding, and expertise in what makes for great fame-making brand activity in 2025.
- Commercial acumen and financial rigor, able to create and keep track of complex budgets and monitor service levels.
- A natural leader able to keep teams motivated and delivering to highest standards during busy campaign periods.
OUR LONDON OFFICE
Burson employs over 450 people in the UK, and our stunning Southwark offices run over two floors as part of the larger WPP Campus, Rose Court. We have access to a beautiful roof terrace with panoramic views across London and a bar/restaurant area, which is a great spot for client meetings and socializing with the wider agency and other WPP OpCo’s.
DE&I
At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting, and developing relationships. We encourage applications from people of all backgrounds and will consider applicants regardless of age, gender identity, ethnicity, religion or belief, sexual orientation, family or parental status, neurodiversity, disability status or socio-economic background. We are also happy to provide reasonable accommodations during the application and interview process.
Contact Detail:
Hill & Knowlton Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director - Entertainment (London)
✨Tip Number 1
Familiarise yourself with the latest trends in the entertainment industry, especially in gaming, music, and film. This knowledge will not only help you during interviews but also demonstrate your passion and understanding of the sector.
✨Tip Number 2
Network with professionals already working in the entertainment communications field. Attend industry events or webinars to connect with potential colleagues and learn more about the challenges and opportunities within the sector.
✨Tip Number 3
Showcase your leadership skills by discussing past experiences where you've successfully led teams or projects. Highlight how you motivated others and delivered exceptional results, as this role requires strong team management.
✨Tip Number 4
Prepare to discuss your approach to client service and relationship management. Think of examples where you've enhanced client relationships and achieved their communication objectives, as this is a key responsibility for the Associate Director role.
We think you need these skills to ace Associate Director - Entertainment (London)
Some tips for your application 🫡
Understand the Role: Before applying, take the time to thoroughly understand the responsibilities and requirements of the Associate Director position at Burson. Tailor your application to highlight how your skills and experiences align with their needs in the entertainment sector.
Craft a Compelling CV: Your CV should not only list your previous roles but also showcase your achievements in client service, strategic thinking, and team leadership. Use quantifiable results to demonstrate your impact in past positions, especially in the entertainment industry.
Write a Tailored Cover Letter: In your cover letter, express your passion for the entertainment industry and your understanding of Burson's clients like Activision Blizzard and Spotify. Highlight specific experiences that demonstrate your ability to provide strategic counsel and lead creative initiatives.
Showcase Your Leadership Skills: Since the role involves mentoring and leading teams, include examples of how you've inspired and developed others in your previous roles. Discuss your approach to fostering a collaborative culture and your commitment to diversity, equity, and inclusion.
How to prepare for a job interview at Hill & Knowlton
✨Know Your Clients
Familiarise yourself with Burson's key clients, especially in the entertainment sector like Activision Blizzard and Spotify. Understand their brand values, recent campaigns, and industry challenges to demonstrate your insight during the interview.
✨Showcase Your Strategic Thinking
Prepare to discuss examples of how you've crafted compelling narratives and multi-channel content strategies in previous roles. Highlight your ability to think commercially and creatively, as this is crucial for the Associate Director position.
✨Demonstrate Leadership Skills
Be ready to share experiences where you've led teams or mentored colleagues. Emphasise your natural leadership style and how you inspire and motivate others, especially during busy campaign periods.
✨Embrace Diversity and Inclusion
Burson values diversity, equity, and inclusion. Be prepared to discuss how you have contributed to a diverse workplace and how you can support these values within the team. This will show that you align with their culture and mission.
