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For Companies At a Glance
- Tasks: Lead CRM strategy, manage customer lists, and execute daily campaigns.
- Company: Join a growing consumer-focused brand making waves in the market.
- Benefits: Enjoy remote work flexibility and a competitive salary up to £80,000.
- Why this job: Be part of a dynamic team driving customer engagement and growth.
- Qualifications: Experience in CRM, especially with Klaviyo, and a data-driven mindset required.
- Other info: Opportunity for creative collaboration with design teams and continuous learning.
The predicted salary is between 48000 - 64000 £ per year.
A growing consumer-focused brand is seeking a CRM Manager to lead its lifecycle marketing strategy and drive customer engagement across acquisition and retention. This is a fast-paced environment where data-driven decision-making and creative campaign execution go hand in hand.
As CRM Manager, you will take ownership of the entire CRM function, from managing customer lists and segmentation in Klaviyo to executing daily campaigns and automated flows. You will work across teams including customer service and design, using insights and data to optimise performance and ensure the CRM strategy supports wider sales and growth objectives.
Key responsibilities include:
- Managing and maintaining customer lists, segments, and automated flows within Klaviyo
- Planning and delivering daily CRM campaigns, with a focus on A/B testing and performance optimisation
- Tracking key performance metrics and reporting on engagement, deliverability, and conversions
- Ensuring workflow hygiene and data accuracy, regularly auditing for relevance and impact
- Collaborating with customer service to align strategy with sales goals and fill the sales pipeline with high-intent leads
- Working with the design team in Figma to produce engaging and on-brand campaign creatives
- Staying current with CRM best practices and implementing new tools or approaches to drive efficiency and results
About You
- Proven experience in a CRM role, ideally at Manager level
- Strong understanding of email marketing platforms, particularly Klaviyo
- Data-driven, with a track record of using analytics to inform CRM strategy
- Confident in managing segmentation, list hygiene, and customer journey flows
- Experience across both acquisition and retention marketing
- Skilled in campaign testing, optimisation, and reporting
- Familiarity with Figma is a plus
- Highly organised, detail-oriented, and collaborative
This is a great opportunity for a CRM specialist ready to take full ownership of strategy and execution in a dynamic and ambitious environment.
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Manager - Remote Working
✨Tip Number 1
Familiarise yourself with Klaviyo and its features. Since this role heavily relies on managing customer lists and automated flows within Klaviyo, having a solid understanding of the platform will give you an edge during discussions.
✨Tip Number 2
Showcase your data-driven mindset by preparing examples of how you've used analytics to inform your CRM strategies in previous roles. This will demonstrate your ability to make informed decisions that align with the company's growth objectives.
✨Tip Number 3
Highlight your experience with A/B testing and campaign optimisation. Be ready to discuss specific campaigns you've worked on, what you tested, and the results achieved, as this is crucial for the role.
✨Tip Number 4
If you have experience collaborating with design teams, particularly using Figma, be sure to mention it. This will show that you can effectively work across departments to create engaging campaign creatives.
We think you need these skills to ace Customer Relationship Manager - Remote Working
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM roles, particularly with Klaviyo and email marketing. Use specific examples of campaigns you've managed and the results achieved to demonstrate your skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer engagement and lifecycle marketing. Mention how your data-driven approach aligns with the company's goals and provide examples of how you've optimised CRM strategies in the past.
Showcase Your Analytical Skills: Since the role requires a strong understanding of analytics, include any relevant metrics or KPIs you've tracked in previous positions. Highlight your ability to use data to inform decisions and improve campaign performance.
Highlight Collaboration Experience: Emphasise your experience working with cross-functional teams, such as customer service and design. Provide examples of how you've collaborated to achieve common goals, especially in relation to sales and marketing alignment.
How to prepare for a job interview at Harnham
✨Showcase Your CRM Expertise
Be prepared to discuss your previous experience in CRM roles, particularly focusing on your familiarity with Klaviyo. Highlight specific campaigns you've managed and the results achieved, as this will demonstrate your capability to take ownership of the CRM function.
✨Data-Driven Decision Making
Since the role emphasises data-driven strategies, come equipped with examples of how you've used analytics to inform your CRM decisions. Discuss key performance metrics you've tracked and how they influenced your campaign strategies.
✨Collaboration is Key
Emphasise your ability to work collaboratively with other teams, such as customer service and design. Prepare examples of how you've aligned CRM strategies with sales goals or worked with designers to create engaging campaign creatives.
✨Stay Current with Best Practices
Demonstrate your knowledge of current CRM best practices and tools. Be ready to discuss any new approaches you've implemented in your previous roles that improved efficiency or results, showing that you're proactive about staying updated in the field.
