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For Companies At a Glance
- Tasks: Lead email marketing campaigns, automate workflows, and analyse performance metrics.
- Company: Join a respected brand in the cycling industry focused on marketing excellence.
- Benefits: Enjoy hybrid working, competitive salary, and industry discounts.
- Why this job: Make a real impact while collaborating with passionate team members in a dynamic environment.
- Qualifications: 3-5 years in email marketing, strong analytical skills, and excellent communication abilities required.
- Other info: Experience in cycling or related industries is a plus; professional development opportunities available.
The predicted salary is between 28800 - 48000 £ per year.
We are seeking an experienced, strategic Email Marketing Manager to elevate our CRM efforts in the cycling industry. As our Email Marketing Manager, you will work closely with the CRM Manager to develop and execute comprehensive email marketing strategies, implement automation workflows, and enhance customer segmentation. You will oversee the planning, creation, and distribution of marketing emails, SMS messages, and app notifications while driving performance analysis and optimization. A key focus will be scaling our CRM efforts through sophisticated campaign management and loyalty program development.
Key Responsibilities:
- Email Campaign Strategy: Lead the development and implementation of strategic email marketing campaigns that drive engagement, conversion, and retention across all customer segments.
- Marketing Automation: Design and optimize automated email journeys and workflows to deliver personalized, timely communications throughout the customer lifecycle.
- Customer Segmentation: Create sophisticated audience segmentation protocols to ensure targeted, relevant communications that maximize engagement and conversion rates.
- Loyalty Program Development: Support the evolution of our customer loyalty initiatives, identifying opportunities to enhance customer lifetime value and retention.
- Performance Analysis: Conduct comprehensive analysis of email marketing metrics, providing actionable insights to continuously improve campaign effectiveness and ROI.
- Team Leadership: Provide guidance on email copywriting, design standards, and technical implementation to ensure all communications reflect Sigma Sports' brand voice and quality standards.
- Cross-functional Collaboration: Partner with the wider marketing team, product teams, and data analysts to align email strategies with broader company objectives and initiatives.
- Industry Intelligence: Stay ahead of industry trends, emerging technologies, and best practices in email marketing, CRM strategies, and loyalty program innovation.
Required Skills and Qualifications:
- Minimum 3-5 years of experience in email marketing or CRM roles with demonstrated success in campaign management.
- Proven track record of developing and implementing effective email marketing strategies that drive business results.
- Extensive experience with email automation platforms and workflows.
- Strong understanding of customer segmentation methodologies and their application in email marketing.
- Excellent analytical skills with the ability to translate data into actionable insights.
- Advanced knowledge of email marketing best practices, deliverability, and compliance.
- Strong project management abilities with attention to detail and deadline management.
- Exceptional communication skills, both written and verbal.
Preferred Skills and Qualifications:
- Experience scaling CRM programs through loyalty initiatives and customer lifecycle management.
- Knowledge of cycling, triathlon, or running industries.
- Experience with any of the following: Attentive, Braze, Iterable, Salesforce, Klaviyo, Ometria, or similar email/CRM platforms.
- Working knowledge of HTML and CSS for email.
- Understanding of A/B testing methodologies and statistical significance.
- Experience with data visualization tools such as GA4 or Looker Studio.
- Familiarity with Photoshop and/or Illustrator for basic asset editing.
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
What We Offer:
- Opportunity to make a significant impact on the growth of a respected brand in the cycling industry.
- Collaborative team environment with passion for both marketing excellence and cycling.
- Professional development opportunities to further enhance your skills and career.
- Competitive salary, industry discount programme and benefits package.
- Hybrid working arrangements.
Contact Detail:
Sigma Sports Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in email marketing and CRM strategies, especially within the cycling industry. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the role and the company.
✨Tip Number 2
Network with professionals in the cycling and email marketing sectors. Attend industry events or join relevant online communities to connect with others who can provide insights or even referrals for the position.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive successful email campaigns in the past. Be ready to discuss specific metrics and outcomes that highlight your impact on previous projects.
✨Tip Number 4
Brush up on your technical skills, particularly with email automation platforms mentioned in the job description. If you have experience with tools like Klaviyo or Salesforce, be prepared to discuss how you've leveraged them to enhance customer engagement.
We think you need these skills to ace Email Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing and CRM roles. Focus on specific achievements, such as successful campaigns you've managed or metrics that demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the cycling industry and how your skills align with the job requirements. Mention specific strategies you would implement as an Email Marketing Manager to enhance CRM efforts.
Showcase Analytical Skills: Provide examples of how you've used data analysis to improve email marketing performance in previous roles. Highlight any tools or methodologies you are familiar with, such as A/B testing or data visualisation tools.
Highlight Collaboration Experience: Emphasise your ability to work cross-functionally with teams. Share instances where you've collaborated with marketing, product, or data teams to achieve common goals, particularly in email campaign management.
How to prepare for a job interview at Sigma Sports
✨Showcase Your Email Marketing Expertise
Be prepared to discuss your previous email marketing campaigns in detail. Highlight specific strategies you implemented, the results achieved, and how you used data to optimise performance. This will demonstrate your hands-on experience and strategic thinking.
✨Understand Customer Segmentation
Familiarise yourself with customer segmentation methodologies and be ready to explain how you've applied them in past roles. Discuss how targeted communications can enhance engagement and conversion rates, as this is a key responsibility for the role.
✨Demonstrate Analytical Skills
Prepare to talk about how you've conducted performance analysis in your previous positions. Be ready to share examples of metrics you tracked, insights gained, and how those insights informed future campaigns. This will show your ability to translate data into actionable strategies.
✨Stay Updated on Industry Trends
Research current trends in email marketing and CRM strategies, especially within the cycling industry. Being able to discuss recent developments or best practices will show your passion for the field and your commitment to staying ahead of the curve.
