Sales Manager

Area Sales Manager – UK

Remote / Field-based | Frequent Travel

Packaging Automation | Capital Equipment | Complex Machinery

We are working with a well-established, privately owned engineering business specialising in high-performance packaging automation solutions. Known for its innovation, customer-first mindset, and long-term partnerships, this company has been delivering advanced machinery to global customers for over four decades.

Due to continued growth, they are now seeking an Area Sales Manager (UK) to drive regional sales performance and expand their market presence.

The Role

As Area Sales Manager, you will take full ownership of your region, managing existing accounts while developing new business opportunities. This is a consultative, solution-led sales role requiring strong technical understanding, commercial insight, and the ability to translate customer needs into tailored proposals.

You will work closely with engineering, service, and internal sales teams to ensure customers receive outstanding support throughout the sales cycle.

This role is highly customer-facing and requires frequent travel.

What You'll Be Doing

Developing and executing a regional sales strategy

Growing existing customer relationships

Identifying and developing new customers and markets

Creating value-based technical and commercial proposals

Leading negotiations and closing complex deals

Forecasting and reporting on sales performance

Monitoring competitor activity and market trends

Attending trade shows, exhibitions, and networking events

Working cross-functionally with engineering, service, and operations

What We're Looking For

5+ years' experience in capital equipment, automation, robotics, or complex machinery sales

Consultative selling mindset with strong customer empathy

Proven track record of exceeding sales targets

Strong communication, relationship-building, and negotiation skills

Analytical and commercially strategic thinker

Willingness to travel frequently (including internationally)

Hands-on, driven, and results-oriented

Bachelor's or Master's degree in Engineering, Business, or similar

Native-level English (additional languages a plus)

What's On Offer

Long-term career progression

Ongoing technical and leadership development

High level of autonomy and ownership

Opportunity to grow with a fast-scaling business

Supportive, people-focused culture