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For Companies At a Glance
- Tasks: Lead brand experience initiatives and develop creative campaigns for iconic brands.
- Company: Join a legacy company with over 150 years of bringing people together through beloved food brands.
- Benefits: Enjoy hybrid work, health insurance, bonuses, and well-being support like free Headspace access.
- Why this job: Shape the future of food brands while collaborating with diverse teams in a dynamic environment.
- Qualifications: Proven experience in creative roles, with a track record of successful Masterbrand campaigns.
- Other info: Be part of a culture that values bold thinking and personal growth.
The predicted salary is between 43200 - 72000 £ per year.
Great things are happening in the Europe and Australia (EUAU) region. Each day, over 2,500 colleagues bring their passion to our offices, manufacturing sites, R&D centre, and markets across Europe, Australia, and New Zealand. With a legacy of over 150 years, we bring people together with the food they love. Our beloved brands include Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh, and more. We are on a mission to become the undisputed growth leader in food for EUAU. In a constantly changing world, we seek passionate individuals who are eager to shape the future.
What Your Role Is
As the Head of Brand Experience, you will be a key leader on the Old El Paso and Green Giant Brand Development Leadership Team, responsible for driving brand experience workstreams with strategic guidance from the Business Unit Director. You will lead the long-term vision and strategy, implementing the Brand Experience Planning Process annually to foster short-term demand and long-term growth for our brands. This role offers a unique opportunity to lead the deployment of our Building Iconic Brands strategy, ensuring consistent and distinctive brand expression worldwide. You will act as a strategic architect, balancing immediate marketing needs with long-term brand health, maintaining global consistency and relevance.
You will develop top-tier creative campaigns that promote both immediate and sustained growth, collaborating with external agencies and internal teams. This role requires excellent collaboration and influence skills; you will work with over 10 cross-functional senior stakeholders across marketing, sales, innovation, technology, quality (ITQ), consumer insights, media, and key markets, effectively communicating and advocating for our brand vision. Your responsibilities will also include managing global agency workstreams, including creative development, brand design, media strategy, partnerships, and PR. You will translate core campaign ideas into comprehensive brand experience plans, utilizing paid, owned, and earned media channels. Finally, you will craft compelling briefs for internal and external partners, grounding all plans in a deep understanding of consumer behaviour. You will provide clear strategic context and guidance to your direct reports.
What You Will Bring To The Team
You should be a highly accomplished professional with significant creative experience, ideally within a high-profile creative agency or agency-client partnership. You must have a proven track record of developing and executing Masterbrand campaigns that have driven strong business results across multiple brands, with experience in international markets, preferably in Europe or Australia. You should possess visionary thought leadership, capable of shaping the brand tone of voice and adapting the brand narrative to local market nuances. Beyond technical expertise, you need to be a strategic thinker with a growth mindset, comfortable with ambiguity and change. You will lead a small team and collaborate cross-functionally. You should excel in presenting compelling stories and influencing senior stakeholders, with strong business acumen and interpersonal skills to build internal networks and foster collaboration.
What’s in it for you?
- Work with Heart: Our hybrid work policy offers flexibility, with an average of 2 days per week in the office and the option to finish at 15:00 on Fridays.
- Wellbeing: We support your well-being with benefits like a free Headspace account for you and up to 5 friends or family, ongoing activities, Employee Assistance Program, and more.
- Bonus: Our bonus scheme rewards your contributions when goals are achieved.
- Health & Dental Insurances: Available from day one for all colleagues.
- Family & Carers Leave: Support for family time off from birth or adoption through enhanced coverage.
- Additional perks include pension contributions, subsidised canteen, recognition and discount platforms, extra volunteering days, and more.
Great Place To Work
We are committed to making food the world loves. We also prioritise being a force for good, fostering learning, exploring new perspectives, and reimagining possibilities daily. We seek bold thinkers with big hearts who challenge each other and grow together. To become the leader in food, we need people hungry for what’s next.
Contact Detail:
General Mills Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand Experience (Uxbridge)
✨Tip Number 1
Familiarise yourself with the brands you'll be working with, like Old El Paso and Häagen-Dazs. Understanding their unique brand identities and current market positioning will help you articulate how you can enhance their brand experience.
✨Tip Number 2
Network with professionals in the food and beverage industry, especially those who have experience in brand management or creative agencies. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in consumer behaviour and marketing strategies, particularly in the EUAU region. This knowledge will enable you to speak confidently about how to drive brand growth and adapt strategies to local markets.
✨Tip Number 4
Prepare to showcase your leadership skills by thinking of examples where you've successfully influenced senior stakeholders or led cross-functional teams. Highlighting these experiences will demonstrate your capability to manage complex brand initiatives.
We think you need these skills to ace Head of Brand Experience (Uxbridge)
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and required skills for the Head of Brand Experience position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling CV: Ensure your CV showcases your relevant experience in brand management and creative campaigns. Use quantifiable achievements to demonstrate your impact in previous roles, especially in international markets.
Write a Strong Cover Letter: Your cover letter should reflect your passion for brand experience and your understanding of the company's mission. Discuss specific examples of how you've successfully led brand strategies and collaborated with cross-functional teams.
Showcase Your Creative Thinking: In your application, include examples of innovative campaigns you've developed. Highlight your ability to balance immediate marketing needs with long-term brand health, as this is crucial for the role.
How to prepare for a job interview at General Mills
✨Understand the Brand's Vision
Before your interview, make sure you thoroughly understand the brand's vision and mission. Familiarise yourself with their key products and recent campaigns. This will help you articulate how your experience aligns with their goals and demonstrate your passion for the brand.
✨Showcase Your Creative Experience
Prepare to discuss specific examples of your past creative campaigns, especially those that have driven business results. Highlight your experience in international markets and how you've adapted strategies to local nuances, as this is crucial for the role.
✨Emphasise Collaboration Skills
Given the cross-functional nature of the role, be ready to share examples of how you've successfully collaborated with various teams. Discuss your approach to influencing senior stakeholders and building internal networks, as these skills are vital for the Head of Brand Experience position.
✨Prepare for Strategic Thinking Questions
Expect questions that assess your strategic thinking and ability to navigate ambiguity. Be prepared to discuss how you balance immediate marketing needs with long-term brand health, and provide insights into your thought process when developing brand experience plans.
