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For Companies At a Glance
- Tasks: Lead high-impact analytics projects and manage a small team.
- Company: Join a company connecting individuals for reliable care and unique stays.
- Benefits: Enjoy remote work flexibility and competitive salary.
- Why this job: Be part of a dynamic team driving strategic marketing insights.
- Qualifications: Strong SQL skills and experience in advanced statistical analysis required.
- Other info: Must be a UK resident with full right to work.
The predicted salary is between 57000 - 77000 £ per year.
£66,000 - £77,000
REMOTE – MUST BE UK BASED
*Please note, you must be a UK resident to apply with full right to work in the UK*
THE COMPANY
This company facilitates mutual exchanges between individuals seeking reliable care and those seeking unique stays. You’ll report to the Director of Analytics, who oversees marketing analytics, product analytics and the data platform team.
THE ROLE
This company is looking for a technically hands-on analytics leader to join the team. You’ll manage one direct report (with potential to grow the team), and work closely with the marketing team on strategic priorities. The role involves leading high-impact analytics projects such as multi-touch attribution, brand lift studies, MMM, and incrementality testing. Experience with SQL and digital marketing channels is essential. You should have a strong background in advanced statistical analysis and be comfortable leading cross-functional initiatives.
SKILLS + EXPERIENCE
- Strong SQL experience
- Experience leading on analytics projects including – multi-touch attribution modelling, brand lift studies, incrementality testing, brand campaigns, MMM
- Strong statistical analytics experience
- Ideally you will have managed one person
HOW TO APPLY
If this sounds like the role for you, swiftly send over your CV to Izzi at Harnham by using the link below.
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analytics Lead
✨Tip Number 1
Familiarise yourself with the latest trends in marketing analytics, especially around multi-touch attribution and incrementality testing. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the marketing analytics field, particularly those who have experience with SQL and statistical analysis. Join relevant online forums or LinkedIn groups to gain insights and potentially get referrals.
✨Tip Number 3
Prepare to discuss specific projects where you've successfully led analytics initiatives. Be ready to explain your approach, the tools you used, and the impact of your work on business outcomes, as this will demonstrate your hands-on experience.
✨Tip Number 4
Research the company’s mission and values, and think about how your background aligns with their goals. Being able to articulate this connection can set you apart from other candidates during the interview process.
We think you need these skills to ace Marketing Analytics Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with SQL and analytics projects. Emphasise any relevant roles where you've led teams or worked on multi-touch attribution, brand lift studies, or incrementality testing.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing analytics. Discuss specific projects you've worked on that align with the company's needs and how your skills can contribute to their strategic priorities.
Highlight Leadership Experience: Since the role involves managing a direct report, be sure to mention any leadership experience you have. Provide examples of how you've successfully led teams or projects in the past.
Showcase Statistical Analysis Skills: Detail your background in advanced statistical analysis. Include any relevant tools or methodologies you've used, and explain how they relate to the responsibilities of the Marketing Analytics Lead position.
How to prepare for a job interview at Harnham
✨Showcase Your Technical Skills
Make sure to highlight your strong SQL experience during the interview. Be prepared to discuss specific projects where you've used SQL to drive insights, especially in relation to multi-touch attribution and brand lift studies.
✨Demonstrate Leadership Experience
Since the role involves managing a direct report, be ready to share examples of your leadership style. Discuss how you've successfully led analytics projects and any experience you have in mentoring or managing team members.
✨Prepare for Statistical Analysis Questions
Expect questions that assess your knowledge of advanced statistical analysis. Brush up on concepts related to incrementality testing and marketing mix modelling (MMM), as these are crucial for the role.
✨Align with Company Values
Research the company's mission and values before the interview. Be prepared to explain how your background and skills align with their goals, particularly in facilitating exchanges between individuals seeking care and unique stays.
