Insight Executive

Who We Are

The Standard is a media company that offers news and culture for Londoners, everywhere. We deliver content through digital, audio, video, and social platforms, as well as a new weekly print product called The London Standard. We also create live experiences and events and collaborate with a number of OOH partners.

Our headquarters are located in Finsbury Square, London.

About you

You have experience working in commercial media insight teams and will support the commercial sales team by delivering actionable data-driven insights that enhance advertising pitches, campaign effectiveness, and lead generation. You will work closely with sales, shared services, and the data team to help drive revenue growth through compelling audience narratives and highlighting opportunities.

Skills and Experience

• Experience in media insights, research, or analytics.
• Strong analytical skills with the ability to interpret and present data clearly.
• Knowledge of media research tools such as TGI, PAMCo, and Ipsos.
• Proficiency in PowerPoint and Excel to create sales-facing materials.
• Ability to manage multiple projects and deliver insights to tight deadlines.
• A curious, proactive mindset with a passion for leveraging data and technology in commercial strategies.
• Strong collaborative skills, able to work across teams including sales, shared services, and data teams.

The Team and Role Purpose

The Insights team supports The Standard’s commercial operation by providing data-driven intelligence to strengthen advertising pitches and drive revenue growth.

As a Insights Executive, you will assist in gathering, analysing, and presenting audience and market insights. You’ll help craft sales narratives, support campaign reporting, and contribute to data-led strategies that enhance client relationships. This is an ideal role for someone looking to develop expertise in media research and commercial storytelling in a fast-paced environment

Key Responsibilities and Accountabilities

• Sales Support & Storytelling: Provide insights and sales materials to strengthen pitches and proposals.
• Campaign Effectiveness: Conduct post-campaign analysis, build campaign effectiveness studies for key commercial partners, create case studies, and demonstrate advertising ROI.
• Lead Generation: Identify opportunities using audience insights, market data, and emerging trends.
• Collaboration: Work with shared services and the data team to integrate first-party data and ensure commercial strategies align with broader business objectives.
• Research & Reporting – Use tools like TGI, PAMCo, Ipsos, and first-party data sources to deliver relevant insights.

Expected Behaviours

• Continuous improvement – works in a smart, flexible, and focussed way, is curious, open to change and suggests ideas for improvements to the way things are done.

• Building capability – keeps own knowledge and skill set current and evolving and looks for ways to continue learning to support the achievement of business objectives.

• Quality service – delivers high quality and efficient service and takes account of the diverse client needs and requirements when looking at ways to improve service quality.

The Standard Values

Trust

Fair. Honest. Accurate. From our reporting to how we conduct our relationships, trust is in our DNA.

Diversity

We are London – the most diverse city in the world. Our commitment is to represent our city with a team and through content that reflects our readers. Innovation Ideas are our currency. In a city that is always evolving we embrace and drive change across all our platforms, within our team and as a business.

Collaboration

We’re in this together – as colleagues, stakeholders, and citizens of our great capital. Teamwork is key to our success – inside and outside of the building.

Resilience

Through every one of history’s landmark moments The Standard has responded and delivered. We’re proud to be a news brand with a powerful legacy – and a focus on the future.

Diversity Statement: our commitment to diversity and inclusion

At The Standard our ambition is to represent our city with a team and through content that reflects our audience. We want to attract those voices previously underrepresented in media, offering a rewarding career and opportunities for all. Teamwork is key to our success. We want all our people to feel like they belong and that their voices matter.

If you need any assistance or adjustments during the process, please contact us.