Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive go-to-market strategies and create impactful product stories for Weber across EMEA.
- Company: Join Weber, a legendary brand known for innovation and quality since 1952.
- Benefits: Enjoy a collaborative culture, growth opportunities, and the chance to work with inspiring products.
- Why this job: Be part of an iconic brand that creates unforgettable moments and values community.
- Qualifications: 5+ years in product marketing, fluent in English and German, strong project management skills.
- Other info: Opportunity to work in Ingelheim, Germany or Reading, UK.
The predicted salary is between 28800 - 48000 £ per year.
ABOUT WEBER: In 1952, George Stephen Sr. set the vision for Weber, and ever since, we’ve been building a legendary heritage that goes far beyond the backyard. It’s this vision – and these family values – that guide us towards new horizons and into the future, bringing more and more people into the Weber family around the globe.
YOUR ROLE: Are you a strategic thinker with a creative spark and a love for consumer products? Do you want to work for an iconic brand that inspires unforgettable moments? Then this might be your perfect next role. As Product Marketing Manager EMEA, you will play a key role in driving our go-to-market strategies and creating impactful product stories across the region. Working cross-functionally, you’ll ensure that Weber’s innovations resonate in each market, while maintaining consistency and excellence in our brand execution.
YOUR RESPONSIBILITIES:
- Identify key consumer segments and tailor campaigns and product launches for the EMEA region
- Provide strategic input into product lifecycle planning and launch initiatives
- Collaborate with Product Management and Global Marketing to align positioning, messaging, and assets
- Develop full-funnel content and product stories that bring our USPs to life
- Partner with Retail Marketing on best-in-class POS and ePOS executions
- Take the lead on Amazon Marketplace optimization across product listings, SEO, content, and performance analytics
- Coordinate and execute campaign production including photo and video shoots
- Analyse performance across regions and adjust strategy based on insights and sales data
- Deliver regular reporting on campaign ROI, product sales, and competitive performance
- Support annual retailer sell-in processes with compelling presentations and assets
- Co-lead the development of our biggest trade show presence, showcasing new products and innovations
- Manage the EMEA product content budget and agency relationships
- Ensure brand consistency and alignment with global and local teams
- Partner with Branded Channels to ensure product storytelling reaches all owned platforms
- Provide support and guidance to local Brand Activation teams to ensure consistency across markets
WHAT WE’RE LOOKING FOR:
- 5+ years in product marketing, ideally in consumer goods or lifestyle brands
- Strong grasp of Amazon Marketplace performance and content optimization
- Demonstrated success in launching marketing campaigns and go-to-market strategies
- Fluent in English and German (additional languages like French or Italian are a plus)
- A university degree or equivalent professional experience
- Strong project management and organizational skills
- Proficiency in MS Office; experience with Adobe Suite, Google Analytics, and CRM tools is a bonus
- Excellent communication and collaboration skills
- Creative mindset with strong analytical thinking
WHY JOIN WEBER? We’re a global lifestyle brand with a legacy of innovation, quality, and community. At Weber, you’ll find a collaborative culture, inspiring products, and opportunities to grow. Whether it’s around a grill or in a meeting room, we believe in creating great experiences – together. Ready to help us light the fire across EMEA? Apply now and be part of the Weber journey.
Product Marketing Manager (Reading) employer: Weber-Stephen Products EMEA
Contact Detail:
Weber-Stephen Products EMEA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager (Reading)
✨Tip Number 1
Familiarise yourself with Weber's brand values and product offerings. Understanding their heritage and what makes their products unique will help you tailor your conversations and demonstrate your passion for the brand during interviews.
✨Tip Number 2
Network with current or former employees of Weber, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can give you an edge in your application process.
✨Tip Number 3
Stay updated on the latest trends in product marketing and consumer behaviour, particularly in the EMEA region. Being able to discuss recent developments or case studies during your interview will showcase your expertise and strategic thinking.
✨Tip Number 4
Prepare to discuss specific examples of successful marketing campaigns you've led, particularly those involving Amazon Marketplace optimisation. Highlighting your relevant experience will demonstrate your capability to drive results in this role.
We think you need these skills to ace Product Marketing Manager (Reading)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially within consumer goods or lifestyle brands. Emphasise any specific achievements related to campaign launches and go-to-market strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and creativity. Mention your passion for consumer products and how your skills align with Weber's mission and values.
Highlight Language Proficiency: Since the role requires fluency in English and German, be sure to clearly state your language skills. If you have knowledge of additional languages like French or Italian, include that as well.
Showcase Analytical Skills: In your application, provide examples of how you've used data analysis to inform marketing strategies. Discuss any experience with tools like Google Analytics and how it has contributed to your success in previous roles.
How to prepare for a job interview at Weber-Stephen Products EMEA
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Weber's products and their unique selling points. Be prepared to discuss how you would tailor marketing strategies for different consumer segments in the EMEA region.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've led in the past. Highlight your role in launching these campaigns and how they contributed to product sales and brand awareness.
✨Demonstrate Analytical Skills
Be ready to discuss how you analyse performance data to inform your marketing strategies. Provide examples of how you've used insights from sales data or market research to adjust campaigns effectively.
✨Emphasise Collaboration Experience
Since the role involves working cross-functionally, share experiences where you've successfully collaborated with other teams, such as Product Management or Retail Marketing, to achieve common goals.
