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- Tasks: Design customer journeys and lifecycle campaigns to enhance engagement.
- Company: Join a leading B2B tech firm with a dynamic marketing team.
- Benefits: Enjoy a hybrid work model and competitive salary of £40,000.
- Why this job: Shape CRM strategies from scratch and boost your career in a growing company.
- Qualifications: 2-3+ years in CRM or marketing automation; HubSpot experience preferred.
- Other info: This is a standalone role offering independence and strategic impact.
The predicted salary is between 32000 - 48000 £ per year.
A leading B2B technology business is looking for a CRM Specialist to join their growing marketing team. This is a newly created, standalone role focused on building structured, end-to-end customer journeys and improving engagement across the funnel.
You'll bring clarity and strategy to a currently tactical CRM setup - helping align marketing and sales through better segmentation, workflows, lead scoring, and in-life programmes. This is a great opportunity for someone who wants to take ownership, shape CRM from the ground up, and grow their career.
Key Responsibilities:- Design and implement customer journeys and lifecycle campaigns
- Build workflows, segmentation strategies, and lead scoring models
- Collaborate with Sales and Marketing to improve conversion and retention
- Launch in-life CRM initiatives and support Account-Based Marketing
- Leverage data to drive performance and optimisation
- 2-3+ years CRM or marketing automation experience (HubSpot or similar)
- Strong understanding of customer journey planning and campaign execution
- Comfortable working independently in a strategic, hands-on role
- Proactive, organised, and commercially minded
Apply now and reach out to the team!
CRM Specialist employer: SF Recruitment (Tech)
Contact Detail:
SF Recruitment (Tech) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Specialist
✨Tip Number 1
Familiarise yourself with the specific CRM tools mentioned in the job description, like HubSpot. Having hands-on experience or certifications can really set you apart and show that you're ready to hit the ground running.
✨Tip Number 2
Understand the company's current CRM setup and think about how you would improve it. Prepare some ideas on segmentation strategies or customer journey enhancements that you could discuss during an interview.
✨Tip Number 3
Network with professionals in the B2B technology sector. Engaging with others in the field can provide insights into industry trends and challenges, which you can leverage to demonstrate your knowledge and enthusiasm for the role.
✨Tip Number 4
Showcase your ability to work independently by sharing examples of past projects where you took ownership. Highlighting your proactive approach will resonate well with the hiring team looking for someone to shape their CRM strategy.
We think you need these skills to ace CRM Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and marketing automation. Focus on specific achievements that demonstrate your ability to design customer journeys and improve engagement.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with the responsibilities listed, particularly your experience with segmentation strategies and lead scoring.
Showcase Relevant Skills: Emphasise your understanding of customer journey planning and campaign execution. Mention any specific tools you’ve used, like HubSpot, and how they contributed to your success in previous roles.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at SF Recruitment (Tech)
✨Understand the Role
Make sure you thoroughly understand the responsibilities of a CRM Specialist. Familiarise yourself with customer journey planning, segmentation strategies, and lead scoring models. This will help you demonstrate your knowledge during the interview.
✨Showcase Your Experience
Prepare to discuss your previous experience in CRM or marketing automation, particularly with tools like HubSpot. Be ready to provide specific examples of how you've designed customer journeys or improved engagement in past roles.
✨Demonstrate Strategic Thinking
Since this role involves shaping CRM from the ground up, be prepared to share your ideas on how to improve their current setup. Think about how you would align marketing and sales through better workflows and initiatives.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's current CRM processes and future goals. This shows your interest in the role and helps you assess if the company is the right fit for you.
