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- Tasks: Drive traffic to websites and optimise visitor experience for conversions.
- Company: Join a leading global consumer brand making waves in digital marketing.
- Benefits: Enjoy hybrid work options and competitive salary with growth potential.
- Why this job: Be part of a dynamic team, enhancing your skills in SEO and PPC while making an impact.
- Qualifications: Experience in SEO/PPC, strong communication skills, and a creative mindset required.
- Other info: A driving license and own car are necessary due to the rural location.
The predicted salary is between 21600 - 36000 £ per year.
One of the World's leading consumer brands is looking for a Digital Marketing Executive to support the Commercial Marketing Team and be responsible for driving traffic to their websites and optimising the visitor experience to maximise conversions and lead generation. This will include managing regional PPC campaigns, ensuring the brand is ranking high on the SERPs for topics related to products and services, as well as creating and updating pages, products and content on the company’s websites.
Please note due to rural location a driving license and own car are needed.
Key responsibilities:- To develop web optimisation plans that leverage SEM strategies and tactics to increase website rankings and authority score, helping to drive traffic to the company’s websites.
- Maximise ROI from SEO and PPC investments.
- Evaluate and optimise the UX and UI of the overall website, products, pages and blogs.
- Evaluate search trends that assist in the development of webpages that are optimised for keywords.
- Support the implementation of campaigns as directed by the Brand and Product Specialist.
- Previous experience within SEO / PPC.
- Excellent oral and written communication skills.
- Excellent organisation and administrative abilities, creative and confident.
- Excellent attention to detail with an analytical mindset.
Digital Marketing Executive (Bedford) employer: identifi Global Resources
Contact Detail:
identifi Global Resources Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive (Bedford)
✨Tip Number 1
Familiarise yourself with the latest trends in SEO and PPC. Understanding current best practices will not only help you in interviews but also demonstrate your commitment to staying updated in the digital marketing field.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've previously optimised campaigns or improved website performance. Be ready to discuss specific metrics and results during your conversations with us.
✨Tip Number 3
Network with professionals in the digital marketing space, especially those who have experience with consumer brands. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss your approach to user experience (UX) and user interface (UI) design. Having a solid understanding of how these elements impact conversions will set you apart from other candidates.
We think you need these skills to ace Digital Marketing Executive (Bedford)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in SEO and PPC. Use specific examples of past campaigns you've managed or contributed to, showcasing your ability to drive traffic and optimise conversions.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your skills align with the responsibilities outlined in the job description, particularly your experience with web optimisation and campaign management.
Showcase Analytical Skills: Since the role requires excellent attention to detail and analytical abilities, include examples of how you've used data to inform your marketing strategies. This could be through A/B testing results or insights gained from previous campaigns.
Highlight Communication Skills: Given the importance of communication in this role, emphasise your written and oral communication skills. Provide examples of how you've effectively communicated marketing strategies or collaborated with teams in the past.
How to prepare for a job interview at identifi Global Resources
✨Showcase Your SEO and PPC Knowledge
Make sure to prepare specific examples of your previous experience with SEO and PPC campaigns. Discuss the strategies you implemented, the results achieved, and how you maximised ROI. This will demonstrate your expertise and understanding of the role.
✨Demonstrate Analytical Skills
Be ready to discuss how you evaluate and optimise user experience (UX) and user interface (UI). Bring examples of how you've used data to inform your decisions in past roles, as this is crucial for the position.
✨Prepare for Creative Problem-Solving Questions
Expect questions that assess your creativity and problem-solving abilities. Think of scenarios where you had to develop web optimisation plans or tackle challenges in driving traffic and conversions, and be prepared to share your thought process.
✨Highlight Communication Skills
Since excellent oral and written communication skills are essential, practice articulating your thoughts clearly. Be prepared to explain complex marketing concepts in simple terms, as you may need to collaborate with various teams.
