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- Tasks: Lead acquisition investment strategies and optimise performance for American Express.
- Company: Join American Express, a global leader committed to diversity and customer experience.
- Benefits: Enjoy competitive salaries, flexible work options, and comprehensive health benefits.
- Why this job: Be part of a dynamic team driving growth and innovation in a supportive environment.
- Qualifications: Strategic thinker with strong analytical skills and excellent communication abilities.
- Other info: Opportunity for career development and a focus on holistic well-being.
The predicted salary is between 28800 - 48000 £ per year.
This job is with American Express, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
You Lead the Way. We’ve Got Your Back. With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
The Acquisition & Customer Marketing (ACM) team within the International Card Services Centre of Excellence (CoE) drives market success across a portfolio of 23 international markets. The way we acquire, onboard, and grow engagement with our prospects and cardmembers across ICS is more important than ever to continue to enable the strong trajectory of ICS and growth contribution to American Express.
The role of Manager – ICS Investment Optimization Strategy will report into Director – ICS Investment Optimization Strategy. This role will be responsible for overseeing and re-imagining our acquisition investment engine, optimizing for efficiency and ROI, to ignite the next frontier of growth for AXP.
The scope of this role includes supporting on defining a strategy and roadmap to enhance our Investment Optimization (I/O) ecosystem in close partnership with Finance, Risk, EDDS, Analytics and our Market partners. In addition, this person will lead performance insights for monthly leadership updates and be the subject matter expert within ACM and the wider CoE on latest acquisition performance trends, performance drivers and big bets.
How will you make an impact in this role?
- Lead relationships with market partners on behalf of ACM to develop performance commentary and insights, crafting stories to support understanding of ICS performance drivers.
- Support regular IO planning processes and senior leadership updates, through analysis and insights reviews with market partners and finance.
- Identify and evaluate unfunded opportunities to drive ICS towards its long-term acquisition goals.
- Act as subject matter expert to support IO process improvements, collaborating between markets and finance to support strategy and roadmap to drive better investment decisions in the near and long term.
- Evaluate ongoing performance of existing investments, generate market/channel/product level insights, and surface trade-offs that challenge the status quo.
- Develop a robust communications plan and ecosystem between market acquisition teams, Finance, and other key partners to ensure transparency and clarity.
Minimum Qualifications
- Strategic thinker who can synthesize complex dynamics, isolate key questions, structure and organize work to analyze and propose solutions to solve key business challenges.
- Proven ability to build strong relationships, influence senior leaders and stakeholders, collaborate across a cross-functional team, and build followership.
- Highly curious & analytical individual who craves data to surface insights and inform and develop business strategy. Impactful and efficient communicator with ability to simplify complex messages into clear and actionable recommendations and confidently deliver to executive level audiences.
- Strong work ethic with comfort working in a dynamic, collaborative, fast-paced, global team.
- Strong grasp of Card issuing P&L levers and business dynamics.
- Proficiency in excel and ability to build powerful PowerPoint decks leveraging data for storytelling.
- Strong communication skills, proven ability to deliver impactful presentations to senior leadership.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
- Competitive base salaries.
- Bonus incentives.
- Support for financial-well-being and retirement.
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location).
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need.
- Generous paid parental leave policies (depending on your location).
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location).
- Free and confidential counseling support through our Healthy Minds program.
- Career development and training opportunities.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Marketing Manager - ICS Investment Optimization Strategy employer: American Express
Contact Detail:
American Express Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - ICS Investment Optimization Strategy
✨Tip Number 1
Familiarise yourself with American Express's core values and mission. Understanding their commitment to customer experience and community will help you align your responses during interviews, showcasing how your personal values resonate with theirs.
✨Tip Number 2
Network with current or former employees of American Express, especially those in the Marketing or Acquisition teams. They can provide valuable insights into the company culture and expectations for the Marketing Manager role, which can give you an edge in discussions.
✨Tip Number 3
Stay updated on the latest trends in investment optimisation and customer acquisition strategies. Being able to discuss recent developments or case studies in these areas during your interview will demonstrate your expertise and enthusiasm for the role.
✨Tip Number 4
Prepare to showcase your analytical skills by thinking of specific examples where you've used data to drive marketing decisions. Highlighting your ability to turn complex data into actionable insights will be crucial for this position.
We think you need these skills to ace Marketing Manager - ICS Investment Optimization Strategy
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Marketing Manager position. Understand the key responsibilities and qualifications required, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience and skills that match the job requirements. Use keywords from the job description to ensure your application stands out to recruiters.
Craft a Compelling Cover Letter: Write a cover letter that not only introduces yourself but also explains why you are passionate about the role and how you can contribute to American Express. Be specific about your achievements and how they relate to the position.
Showcase Your Analytical Skills: Since the role requires strong analytical abilities, include examples in your application that demonstrate your experience with data analysis and how it has informed your decision-making in previous roles.
How to prepare for a job interview at American Express
✨Understand the Role and Company
Before the interview, make sure to thoroughly research American Express and the specific role of Marketing Manager in ICS Investment Optimization Strategy. Familiarise yourself with their values, mission, and recent news to demonstrate your genuine interest.
✨Prepare Data-Driven Insights
Given the analytical nature of the role, be ready to discuss how you have used data to drive marketing decisions in the past. Prepare examples that showcase your ability to analyse performance metrics and derive actionable insights.
✨Showcase Your Communication Skills
As this position requires impactful communication, practice articulating complex ideas clearly and concisely. Be prepared to present a case study or example where your communication made a significant impact on a project or team.
✨Demonstrate Relationship-Building Abilities
Highlight your experience in building relationships with stakeholders and cross-functional teams. Prepare examples that illustrate how you have influenced senior leaders and collaborated effectively to achieve common goals.
