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- Tasks: Lead the marketing strategy for a major B2B software unit and manage a global team.
- Company: Join a global leader in B2B software, driving digital transformation for top brands.
- Benefits: Enjoy competitive salary, remote work options, and opportunities for professional growth.
- Why this job: Shape impactful marketing strategies and collaborate with industry leaders in a dynamic environment.
- Qualifications: Experience in B2B marketing, strong leadership skills, and a tech background are essential.
- Other info: Opportunity to represent the company at major sector events and influence global marketing vision.
The predicted salary is between 43200 - 72000 £ per year.
A global leader in B2B software solutions is seeking a Global Marketing Director to lead the marketing strategy for their most significant business unit. This organisation is at the forefront of digital transformation, delivering innovative products and services that support some of the world’s most recognised brands across a variety of industries.
This position will be responsible for shaping and executing a cohesive marketing strategy in close partnership with senior stakeholders, ensuring alignment across customer verticals, business lines, and international markets.
The Global Marketing Director will be tasked with setting a global marketing vision, creating clear standards for communications and events, and managing the overarching marketing plan and budget. Core responsibilities include:
- Designing and assessing integrated campaigns
- Working closely with product and regional teams to develop compelling value propositions
- Representing the company at major sector events
The role also involves leading and inspiring a high-performing global team of over 40 marketing professionals, promoting collaboration and accountability.
The successful candidate will bring deep experience in B2B marketing within complex, multinational organisations. A proven ability to lead diverse global teams, develop impactful strategies, and translate commercial objectives into marketing success is essential. Strong data-driven decision-making skills, a collaborative mindset, and a background in the technology sector are also key requirements.
Marketing Director - B2B employer: tml Partners
Contact Detail:
tml Partners Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director - B2B
✨Tip Number 1
Network with professionals in the B2B marketing space, especially those who have experience in multinational organisations. Attend industry events and engage in discussions to showcase your expertise and learn from others.
✨Tip Number 2
Familiarise yourself with the latest trends in digital transformation and how they impact B2B marketing strategies. Being well-versed in current technologies will help you stand out as a candidate who can lead innovative marketing initiatives.
✨Tip Number 3
Prepare to discuss your experience in leading diverse teams and managing large-scale marketing budgets. Be ready to provide examples of how you've successfully aligned marketing strategies with business objectives in previous roles.
✨Tip Number 4
Showcase your data-driven decision-making skills by being prepared to discuss specific metrics and outcomes from past campaigns. Highlight how your analytical approach has led to successful marketing strategies and improved ROI.
We think you need these skills to ace Marketing Director - B2B
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B marketing, especially within multinational organisations. Use specific examples that demonstrate your ability to lead teams and develop successful marketing strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital transformation and how your background aligns with the company's vision. Mention your experience in managing marketing budgets and integrated campaigns, as well as your leadership style.
Showcase Data-Driven Achievements: Include quantifiable results in your application that showcase your data-driven decision-making skills. Highlight specific campaigns you’ve led and the impact they had on business objectives, using metrics where possible.
Prepare for Interviews: Anticipate questions about your experience with global marketing strategies and team leadership. Be ready to discuss how you would approach aligning marketing efforts across different customer verticals and international markets.
How to prepare for a job interview at tml Partners
✨Showcase Your B2B Expertise
Make sure to highlight your experience in B2B marketing during the interview. Discuss specific campaigns you've led and how they contributed to business growth, especially in complex, multinational environments.
✨Demonstrate Leadership Skills
Prepare examples that showcase your ability to lead and inspire teams. Talk about how you've managed diverse groups and fostered collaboration, as this role requires leading a global team of over 40 marketing professionals.
✨Align with Company Vision
Research the company's current marketing strategies and be ready to discuss how you can align your vision with theirs. Show that you understand their products and services and how they fit into the broader market landscape.
✨Data-Driven Decision Making
Be prepared to discuss how you use data to inform your marketing strategies. Share examples of how data analysis has influenced your decisions and led to successful outcomes in previous roles.
