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For Companies At a Glance
- Tasks: Lead technical SEO efforts to boost organic growth and site performance.
- Company: Join a long-established UK business in the consumer goods and home lifestyle sector.
- Benefits: Enjoy hybrid working with flexibility and a competitive salary of £40,000 - £45,000.
- Why this job: Make a real impact in a fast-scaling e-commerce platform with a friendly team.
- Qualifications: 5+ years of SEO experience, ideally in retail; strong technical skills required.
- Other info: Opportunity for ownership and collaboration with developers on exciting projects.
The predicted salary is between 40000 - 45000 £ per year.
A long-established UK business operating in the consumer goods and home lifestyle sector is looking for a Digital Marketing Manager with a strong focus on SEO & Web Skills to take the reins on their organic growth strategy. With a strong e-commerce presence and ambitious digital roadmap, they’re now investing in a dedicated specialist to lead technical SEO performance across their platforms. This is a hybrid role, with 1–2 days per week in their Birmingham office and flexibility to work remotely the rest of the week. The salary range is between £40,000 & £45,000 per annum.
The Role
- You’ll lead the technical side of SEO, working across site architecture, indexing, Core Web Vitals, structured data, and more.
- Partnering with internal developers and marketing teams, you’ll ensure the business continues to scale its visibility, traffic, and performance through best-in-class search practices.
- This is a great opportunity for someone who enjoys solving technical challenges, working across teams, and delivering real, measurable impact in a high-volume e-commerce setting.
What You’ll Be Doing
- Carry out deep-dive technical SEO audits and implement scalable improvements.
- Optimise crawlability, internal linking structure, and indexation strategy.
- Own structured data markup, canonical tags, and on-site technical hygiene.
- Monitor and improve performance across Core Web Vitals and mobile UX.
- Collaborate with developers to embed SEO into platform updates and fixes.
- Analyse organic performance through GA4, GSC, Screaming Frog, SEMrush, etc.
- Keep ahead of search engine updates and evolving best practices.
What They’re Looking For
- 5+ years of hands-on SEO experience, ideally in a retail or consumer e-commerce setting.
- Solid understanding of technical SEO principles and modern web performance standards.
- Experience with Magento 2 or similar large-scale CMS platforms is a strong plus.
- Experience with HTML, JavaScript, and working alongside dev teams.
- Analytical and methodical mindset, comfortable using SEO and analytics tools.
- Comfortable taking ownership of SEO strategy and implementation.
Why Apply?
- Make a direct, visible impact on a fast-scaling e-commerce platform.
- Hybrid working from a well-connected Birmingham location.
- A broad and autonomous role with lots of ownership.
- Friendly, commercially driven team with ambitious growth goals.
If you’re a technically focused SEO professional ready to take ownership in a high-performing online retail environment - this could be your ideal next step.
Contact Detail:
Digital Waffle Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Manager (Birmingham)
✨Tip Number 1
Familiarise yourself with the company's current SEO performance and strategies. Use tools like Google Analytics and SEMrush to analyse their website and identify areas where you can add value. This will not only help you understand their needs but also give you a solid foundation for discussions during interviews.
✨Tip Number 2
Showcase your technical SEO skills by preparing a mini-audit of their website. Highlight specific areas for improvement, such as site architecture or Core Web Vitals. Presenting this during your interview can demonstrate your proactive approach and deep understanding of the role.
✨Tip Number 3
Network with current or former employees on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable when tailoring your approach and questions during the interview process.
✨Tip Number 4
Stay updated on the latest SEO trends and algorithm changes. Being knowledgeable about recent developments in the SEO landscape will not only prepare you for potential interview questions but also show your commitment to continuous learning and improvement in the field.
We think you need these skills to ace SEO Manager (Birmingham)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 5+ years of hands-on SEO experience, particularly in retail or consumer e-commerce settings. Emphasise your technical SEO skills and any experience with platforms like Magento 2.
Craft a Compelling Cover Letter: In your cover letter, express your passion for SEO and digital marketing. Mention specific projects where you've successfully improved organic performance and how you can contribute to the company's ambitious growth goals.
Showcase Technical Skills: Detail your familiarity with tools such as GA4, GSC, Screaming Frog, and SEMrush. Highlight your experience with HTML and JavaScript, and how you've collaborated with development teams to implement SEO strategies.
Demonstrate Analytical Mindset: Provide examples of how you've used data to inform your SEO strategies. Discuss any deep-dive technical audits you've conducted and the measurable improvements that resulted from your actions.
How to prepare for a job interview at Digital Waffle
✨Showcase Your Technical SEO Knowledge
Be prepared to discuss your experience with technical SEO principles. Highlight specific projects where you've improved site architecture, indexing, or Core Web Vitals. This will demonstrate your hands-on expertise and understanding of the role's requirements.
✨Familiarise Yourself with Their Platforms
Research the company's e-commerce platform and any tools they use, such as Magento 2. Being knowledgeable about their specific setup will allow you to speak confidently about how you can contribute to their SEO strategy.
✨Prepare for Analytical Questions
Expect questions that assess your analytical skills. Be ready to discuss how you've used tools like GA4, GSC, or SEMrush to analyse organic performance and implement improvements. Sharing concrete examples will strengthen your case.
✨Demonstrate Collaboration Skills
Since the role involves working closely with developers and marketing teams, be prepared to share examples of successful collaborations. Discuss how you’ve effectively communicated SEO needs and worked together to achieve common goals.
