Optimisation Specialist

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Our vision – we are building the worlds most admired and compelling brand ecosystem. Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences. At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you.
• Own it and back yourself - Own the basics, own your role and own the results.
• Be relevant - Relevant to our people, our partners and the planet.

Are you ready to join the Fearless?

You will be integral in implementing a relevant and data driven Search & Visual Merchandising strategy, adopting best in class strategies and developing forward thinking features. We are looking to personalise the experience across every touch point and you will be at the heart of delivering that for each brand, to make the consumer’s experience feel as personable as possible. You will be a vital part in moving our digital offering forward and we need you to help be a primary driver of innovation, customer first and evidence-based working to help drive towards the group digital KPI’s.

Your responsibilities will include:

• Developing, implementing, and overseeing data driven, customer-centric visual merchandising strategies.
• Managing onsite search, ensuring optimal configuration across fascias and enhancing the search experience.
• Enhancing personalisation on site and app via search and merch tools.
• Developing forward thinking features that will help us drive the performance of each fascia forward, in line with the Frasers Group aspiration.
• Contributing new ideas into our Digital roadmap and managing these from concept through to delivery.
• Promoting a culture of experimentation, ensuring we are constantly iterating and evolving strategies with proven uplifts.
• Analysing and interpreting A/B test results, compiling detailed views of outcomes, learnings and next steps.
• Creating and constantly developing playbooks of best practises to be used within the business to ensure consistent and scalable optimisation practices.
• Using data insights to identify customer pain points in the journey and presenting recommendations on how we can optimise in these areas.
• Working cross-functionally to optimise experience during trade events and other initiatives.
• Building, developing and managing weekly reporting on key insights and actions.

Qualifications:

• Proven experience in digital optimisation, digital trade, analytics or related roles.
• Commercial & analytical mindset.
• Passionate about customer behaviour, optimising online experiences and an interest in wider digital practices.
• Strong data driven mindset with a sound commercial understanding.
• Experience with Search & Merch tools such as Algolia or Attraqt.
• Understanding of personalised algorithms and the effect on the customer journey.
• Knowledge of GA and other analytical tools such as ContentSquare.
• Experience with A/B testing and other experimentation methodologies.

Along with your benefits package we also offer a wide range of perks for our colleagues:

• Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work.
• Fearless 1000 - By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus!
• Frasers Festival - An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe.
• CEO Sessions - Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team.
• Retail Reconnect - Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse.
• Frasers Fit - Our Everlast Gyms Team run free gym classes for employees as well as discounted memberships to our clubs.
• Retail Trust - All of our employees get free access and support from the Retail Trust charity.

What’s next? Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful.