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- Tasks: Lead global marketing strategies for premium pet nutrition brands across multiple regions.
- Company: Join Health & Happiness, a company dedicated to making pets and people healthier and happier.
- Benefits: Enjoy hybrid working, a vibrant culture, and opportunities for professional growth.
- Why this job: Be part of a passionate team driving innovation in pet wellness with a global impact.
- Qualifications: 10+ years in B2C/FMCG marketing, with 5+ years in pet nutrition required.
- Other info: We celebrate diversity and foster an inclusive workplace for all.
The predicted salary is between 43200 - 72000 £ per year.
At Health & Happiness (H&H), our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages.
Zesty Paws® specializes in providing premium products that are formulated with one important goal in mind – to keep our loving pets as strong as the bond they share with us. With a company culture rooted in passion, quality, transparency, and innovation, we are committed to making wellness more achievable and enjoyable for the four-legged member of your family.
Solid Gold was founded in 1974 on the belief that food can support the system at its core for lifelong health. Solid Gold takes a holistic approach to gut health because we know that healthy digestion positively impacts both the immune system and overall wellness of pets. We proudly represent our products in specialty pet stores across the US and Canada.
As Global Marketing Manager for Pet Nutritional Care, you will lead the end-to-end marketing strategy for our Zesty Paws and Solid Gold brands across North America, United Kingdom, European Union, Middle East, Southeast Asia, Australia and China. You will ensure seamless visual‐identity transitions and uphold brand integrity while driving new product launches, commercial roll-outs, and strategic innovation initiatives. Your data‐informed insights will empower regional teams, create global‐to‐local synergies, and maintain consistent, compelling brand experiences worldwide.
- Visual Identity & Brand Integrity: Champion global visual‐identity transitions for Zesty Paws and Solid Gold, ensuring all creative assets adhere to updated guidelines and maintain brand equity. Oversee the development, approval, and roll-out of Brand visual assets, packaging, and retail‐display specifications. Conduct regular audits of regional materials to safeguard consistency and quality. Partner with regional marketing leads to plan and execute brand launches and re-launches, including go-to-market playbooks, campaign frameworks, and retailer/partner toolkits.
- Data & Insights Leadership: Aggregate and analyze global + regional data trends (sales, e-commerce metrics, consumer sentiment, competitive activity) to inform marketing decisions and identify growth opportunities.
- Brand Continuity & Governance: Maintain comprehensive brand guidelines, ensuring all regions adhere to approved messaging, tone, and visual standards. Set up and chair the quarterly Global Brand Council, bringing together regional representatives to align on strategy, share success stories, and troubleshoot challenges. Schedule and lead bi-monthly global marketing touchbases with regional teams to review upcoming campaigns, approve creative assets, and align on KPIs. Act as the central escalation point for any brand‐related issues or deviations.
Proven Leadership: 10+ years in B2C/FMCG marketing, with at least 5 years overseeing global or multi-region brand portfolios.
Pet Nutrition Marketing: 5+ years of marketing in Pet Nutritional Care, required.
Brand & Visual Expertise: Demonstrated track record managing visual identity transitions and implementing brand governance frameworks.
Commercial Acumen: Data-Driven Mindset: Strong analytics skills, comfortable with market‐research tools and interpreting cross-region sales data to support strategic decisions.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
Senior Marketing Manager (hybrid working) employer: H&H Group | B Corp™
Contact Detail:
H&H Group | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager (hybrid working)
✨Tip Number 1
Familiarise yourself with the brands under Health & Happiness, especially Zesty Paws and Solid Gold. Understanding their product offerings and brand values will help you align your experience with their vision during discussions.
✨Tip Number 2
Showcase your experience in managing global marketing strategies by preparing examples of successful campaigns you've led. Be ready to discuss how you adapted strategies for different markets, as this role requires a strong understanding of regional nuances.
✨Tip Number 3
Highlight your analytical skills by discussing specific instances where data-driven insights led to successful marketing decisions. This will demonstrate your ability to leverage data in a way that aligns with the company's focus on growth opportunities.
✨Tip Number 4
Prepare to discuss your approach to maintaining brand integrity and visual identity. Share examples of how you've successfully managed brand guidelines and ensured consistency across various regions, as this is crucial for the role.
We think you need these skills to ace Senior Marketing Manager (hybrid working)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2C/FMCG marketing, especially in pet nutrition. Emphasise your leadership roles and any successful brand transitions you've managed.
Craft a Compelling Cover Letter: In your cover letter, express your passion for pet nutrition and wellness. Discuss how your data-driven mindset and commercial acumen align with the company's vision and goals.
Showcase Your Analytical Skills: Provide examples of how you've used data to inform marketing decisions in previous roles. Highlight specific metrics or insights that led to successful outcomes.
Demonstrate Brand Governance Experience: Detail your experience in maintaining brand integrity and governance. Mention any frameworks you've implemented and how they contributed to brand consistency across regions.
How to prepare for a job interview at H&H Group | B Corp™
✨Know the Brands Inside Out
Familiarise yourself with Zesty Paws and Solid Gold. Understand their product offerings, brand values, and market positioning. This knowledge will help you demonstrate your passion for the brands and how you can contribute to their growth.
✨Showcase Your Data Skills
Prepare to discuss your experience with data analysis and how you've used insights to drive marketing strategies. Be ready to provide examples of how you've leveraged data to identify growth opportunities in previous roles.
✨Emphasise Leadership Experience
Highlight your leadership skills and experience managing global or multi-region brand portfolios. Share specific examples of how you've led teams, executed successful campaigns, and maintained brand integrity across different markets.
✨Prepare Questions About Company Culture
Since H&H values passion, quality, and innovation, think of questions that reflect your interest in their company culture. Ask about their approach to fostering creativity and collaboration within teams, which shows you're a good fit for their environment.
