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For Companies At a Glance
- Tasks: Lead retail strategy and drive growth for a top wellness brand.
- Company: Join one of the UK's fastest-growing wellness brands focused on sustainability and innovation.
- Benefits: Enjoy a high-impact role with opportunities for professional growth and collaboration.
- Why this job: Shape the future of retail while promoting sustainable wellness solutions.
- Qualifications: Proven experience in retail sales leadership, ideally in FMCG or sustainability sectors.
- Other info: Be part of a purpose-driven team committed to long-term impact.
The predicted salary is between 43200 - 72000 £ per year.
The Business
Our client is one of the UK’s fastest-growing wellness brands, operating at the forefront of innovation across two key verticals. With a focus on clean, sustainable alternatives and a bold, quality-driven approach, they are redefining how consumers engage with wellness and scent. This is a brand with purpose, driven by values of ownership, excellence, and long-term impact.
The Role – Sales Director (Retail Expansion)
We’re currently partnering with this high-growth brand to appoint a Sales Director to lead and scale their retail footprint across both the UK and international markets. This is a high-impact, senior-level opportunity for a commercially-minded leader to shape retail strategy, drive key partnerships, and deliver sustainable revenue growth. You’ll be instrumental in taking this brand’s retail presence to the next level—from strategy development and partner negotiations to long-term account growth and team collaboration.
Key Responsibilities:
- Retail Strategy & Expansion
- Develop and implement a strategic retail sales plan to accelerate growth and brand visibility.
- Identify key retail opportunities across national chains, independents, and specialist retailers.
- Build and manage distributor relationships in priority markets.
- Define pricing, promotional, and distribution strategies to support commercial goals.
- Collaborate with leadership on market entry and growth plans in both domestic and international regions.
- Business Development & Account Management
- Pitch and secure listings with major UK and international retail partners.
- Build strong, productive relationships with buyers and distributors.
- Lead on merchandising and in-store positioning to maximise brand presence.
- Manage the full sales life-cycle, from lead generation to on-boarding and long-term account development.
- Sales Performance & Commercial Growth
- Own and exceed revenue targets across the retail channel.
- Monitor performance, sell-through, and inventory, working closely with operations.
- Analyse data and trends to identify opportunities and optimise strategy.
- Define and track KPIs to ensure consistent and scalable growth.
- Cross-Functional Collaboration
- Partner with marketing to support retail campaigns, POS, and in-store activations.
- Work closely with supply chain to ensure product availability and partner satisfaction.
- Act as a strategic link between commercial, operations, and brand functions.
Requirements:
- Strong track record in retail sales leadership, ideally within FMCG, consumer goods, or sustainability-led brands.
- Experience scaling retail from early-stage or high-growth environments.
- Strong commercial mindset with both strategic and hands-on capabilities.
- Excellent relationship-building and negotiation skills.
- Data-driven, analytical, and results-oriented.
- Passionate about sustainability and delivering purpose-led growth.
Contact Detail:
Vertical Advantage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director - UK & EU
✨Tip Number 1
Network strategically within the wellness and FMCG sectors. Attend industry events, trade shows, and conferences to meet potential partners and buyers. Building relationships in these spaces can give you a leg up when it comes to securing listings and expanding retail presence.
✨Tip Number 2
Stay updated on market trends and consumer behaviour in the wellness industry. Understanding what drives sales and customer preferences will help you tailor your retail strategy effectively and demonstrate your expertise during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully scaled retail operations in previous roles. Highlight your experience with data analysis and how it informed your strategies, as this will resonate well with the company's focus on sustainable growth.
✨Tip Number 4
Familiarise yourself with the brand's values and mission. Be ready to articulate how your personal values align with theirs, especially regarding sustainability and purpose-led growth. This alignment can set you apart as a candidate who truly understands and embodies the brand.
We think you need these skills to ace Sales Director - UK & EU
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in retail sales leadership, particularly within FMCG or sustainability-led brands. Use specific examples that demonstrate your ability to drive growth and manage key partnerships.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sustainability and how it aligns with the company's values. Discuss your strategic mindset and provide examples of how you've successfully scaled retail operations in previous roles.
Highlight Key Achievements: When detailing your work experience, focus on quantifiable achievements such as revenue growth, successful partnerships, or innovative strategies you implemented. This will showcase your results-oriented approach.
Showcase Relationship-Building Skills: Emphasise your relationship-building and negotiation skills throughout your application. Provide examples of how you've built strong partnerships with buyers and distributors, as this is crucial for the Sales Director role.
How to prepare for a job interview at Vertical Advantage
✨Showcase Your Retail Strategy Experience
Be prepared to discuss your previous experience in developing and implementing retail strategies. Highlight specific examples where you've successfully accelerated growth or increased brand visibility, especially in the FMCG or sustainability sectors.
✨Demonstrate Relationship-Building Skills
Since this role involves building strong relationships with buyers and distributors, come equipped with examples of how you've fostered successful partnerships in the past. Emphasise your negotiation skills and any long-term collaborations you've managed.
✨Be Data-Driven
Prepare to discuss how you use data to inform your sales strategies. Bring examples of how you've analysed market trends or sales performance to identify opportunities for growth, and be ready to talk about the KPIs you've tracked in previous roles.
✨Express Your Passion for Sustainability
This brand values sustainability, so make sure to convey your passion for purpose-led growth. Share any relevant experiences or initiatives you've been involved in that align with their mission, demonstrating your commitment to clean and sustainable practices.
